SearchCap: The Day In Search, May 1, 2007


Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • iGoogle, Personalized Search And You
    Yesterday was "Google Personalization Day" for me and a number of others who attended a meeting at Google with Marissa Mayer, VP of Search Products & User Experience, as well as Google Personalization Technical Lead Sep Kamvar and iGoogle Product Manager Jessica Ewing. Barry has captured much of the factual…
  • Key Differences Between Yahoo Search Marketing & Google AdWords
    You’re probably tired of reading about cultural differences between the two search marketing leaders, Google and Yahoo. Does Semel have better hair than Sergey? Does Yahoo really hire people based on softball prowess? If you’re actually using the search marketing platforms, or for that matter, interacting with Googlers or…
  • Turning Dimes Into Dollars: The Basics Of Low-Bid PPC
    The affiliate marketplace is brutally competitive. There are well-aged, trusted domains with dominant positions in many niches. Direct competition with these goliaths for affiliate sales is frequently futile. However, creative, competitive webmasters can make a significant affiliate income if they can identify niche opportunities and execute effective SEM strategies to…
  • Microsoft After 24/7; Another Search Engine To Own SEM Firm?
    Yahoo said it would acquire an ad network yesterday, in reaction to Google’s plans to expand its own ad network by acquiring DoubleClick. Now in One Giant Leap, the New York Post reports rumors that Microsoft might want to buy ad management company 24/7 Real Media. What’s wrong with this…
  • Google’s Adam Lasnik Will Review Google’s Latest PageRank Update For Errors
    Google to Review Most Recent Toolbar PageRank Update from the Search Engine Roundtable is where I reported that Adam Lasnik of Google will be reviewing the latest toolbar PageRank update to ensure there were no errors. Adam said in a WebmasterWorld thread that those noticing a PageRank 0 score but…
  • Google Responds To Viacom Case: Bring On The Jury
    Google has responded to the copyright infringement case filed against it by Viacom over video content on YouTube. Key takeaway? Google says the DMCA Safe Harbor provisions protect it from liability and wants a jury trial to prove its innocence. Several sources have covered the story already, so I’ll do…
  • From The Isn’t It Ironic Dept: Google Product Search’s Results Show Up In Google
    Remember how Google said recently that it might crack down on listings pages that are simply search results themselves? Reader Michael Nguyen dropped an email today to point out how, ironically, Google is now listing pages from its own Google Product Search service exactly as it has warned others not…
  • 5 Reasons To Put Viral Content On Mini-Sites
    As search marketers, mini-sites might not seem to make sense. Why put content on a new domain when you could just put it on your existing domain, so it can benefit from all the link love? Mini-sites have been around forever, but with a new report from eMarketer showing…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Audio & Image Search

Other Vertical Search

Other Stuff



Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

See more articles by Danny Sullivan >


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