SearchCap: The Day In Search, May 1, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• iGoogle, Personalized Search And You
  Yesterday was "Google Personalization Day" for me and a number of others who attended a meeting at Google with Marissa Mayer, VP of Search Products & User Experience, as well as Google Personalization Technical Lead Sep Kamvar and iGoogle Product Manager Jessica Ewing. Barry has captured much of the factual…
• Key Differences Between Yahoo Search Marketing & Google AdWords
  You’re probably tired of reading about cultural differences between the two search marketing leaders, Google and Yahoo. Does Semel have better hair than Sergey? Does Yahoo really hire people based on softball prowess? If you’re actually using the search marketing platforms, or for that matter, interacting with Googlers or…
• Turning Dimes Into Dollars: The Basics Of Low-Bid PPC
  The affiliate marketplace is brutally competitive. There are well-aged, trusted domains with dominant positions in many niches. Direct competition with these goliaths for affiliate sales is frequently futile. However, creative, competitive webmasters can make a significant affiliate income if they can identify niche opportunities and execute effective SEM strategies to…
• Microsoft After 24/7; Another Search Engine To Own SEM Firm?
  Yahoo said it would acquire an ad network yesterday, in reaction to Google’s plans to expand its own ad network by acquiring DoubleClick. Now in One Giant Leap, the New York Post reports rumors that Microsoft might want to buy ad management company 24/7 Real Media. What’s wrong with this…
• Google’s Adam Lasnik Will Review Google’s Latest PageRank Update For Errors
  Google to Review Most Recent Toolbar PageRank Update from the Search Engine Roundtable is where I reported that Adam Lasnik of Google will be reviewing the latest toolbar PageRank update to ensure there were no errors. Adam said in a WebmasterWorld thread that those noticing a PageRank 0 score but…
• Google Responds To Viacom Case: Bring On The Jury
  Google has responded to the copyright infringement case filed against it by Viacom over video content on YouTube. Key takeaway? Google says the DMCA Safe Harbor provisions protect it from liability and wants a jury trial to prove its innocence. Several sources have covered the story already, so I’ll do…
• From The Isn’t It Ironic Dept: Google Product Search’s Results Show Up In Google
  Remember how Google said recently that it might crack down on listings pages that are simply search results themselves? Reader Michael Nguyen dropped an email today to point out how, ironically, Google is now listing pages from its own Google Product Search service exactly as it has warned others not…
• 5 Reasons To Put Viral Content On Mini-Sites
  As search marketers, mini-sites might not seem to make sense. Why put content on a new domain when you could just put it on your existing domain, so it can benefit from all the link love? Mini-sites have been around forever, but with a new report from eMarketer showing…

Search News Headlines From Elsewhere

Applications & Portal Features

• You’ve got gadget mail, Google Blog
• Whoops: Google Apps Costs The Same As Microsoft Office, InsideGoogle
• Lunch With Ray Ozzie and Scott Guthrie: Browsers, Live.com, Microsoft’s Web Strategy, Read/Write Web

Business Issues

• Nielsen to Acquire Remaining Shares of BuzzMetrics, ClickZ
• Interview with Eric Schmidt: Transcript, John Battelle
• Yahoo CEO Gets $80M in 2006 Compensation, Washington Post
• Google Has Maybe 900 Millionaires, Some Leaving, InsideGoogle
• IAB Schedules Metrics Summit With comScore And NetRatings, PaidContent.org
• Domain Name Transferred to Google; Microsoft Registers Some New Virtual Earth and Other Domains, ResourceShelf

Link Building

• PageRank, Link Patterns & the New Flow of Link Juice, SEOmoz

Local, Maps & Mobile

• Flickr => KML redux, Ogle Earth
• Briefs: A Large Helping of Aerial and Bird’s Eye Imagery Added to Virtual Earth, ResourceShelf
• LabeledMarker v1.0: Do More with Your Markers!, Google Maps API Blog
• New Commercial use licensing for Virtual Earth announced at Mix, Windows Live Local Blog

Paid Search & Contextual

• Google to Add "Negative Keywords" Tab to Keyword Tool?, Search Engine Roundtable
• April 2007 PPC Share for Google, Yahoo Panama, Microsoft, Rimm Kaufman
• Yahoo Panama Announcement Shows Up Multiple Account Difficulties, Search Engine Watch
• Microsoft adCenter Using Matching Criteria Other than Keyword Searches to Display Ads, Search Engine Roundtable
• Will Too Many Exchanges Defeat the Exchange Promise?, ClickZ
• The Promise of Online Display Ads, BusinessWeek

Searching

• Better searching without Google, Phil Bradley
• The Top 100 Alternative Search Engines, April 2007, Read/Write Web
• Search ChemSpider, Phil Bradley
• Discovery: The Anti-Search, Search Insider
• Search Engine Test Case: New Data, New Findings, SEO Scoop
• Jason Calcanis Challenges SEOs Worldwide, Threadwatch
• Calacanis’ latest, Project X, Kokua?, GigaOM
• Rumormonger: Is Kokua the new site from Calacanis?, Valleywag

SEM Industry

• Ogilvy & SEMDirector Partner for Search Marketing, Search Engine Journal
• Andrew Goodman on the future of Google and the search engine industry, Pandia

SEO & SEM

• Google Hell?, Matt Cutts
• Google Placing UK Filtered Results in Supplemental Index?, Search Engine Roundtable
• The Golden Rule of SEO: Content is King, Search Engine Watch
• Removing A Page From the Search Engines: Google & Yahoo Easy; Live.com & Ask.com Hard, Search Engine Roundtable
• The Definitive Guide to Semantic Web Markup for Blogs, Personified

Social Media

• The Technorati 100 Not So Hot?, Marketing Pilgrim
• Clear Channel Launches Social Networking Sites, Billboard

Video, Audio & Image Search

• Joost Expands Beta; Adds Programming From Turner, NHL, Sony, PaidContent.org

Other Vertical Search

• Google Patent Search wins NYPL Best of Reference 2007 award, Google Blog

Other Stuff

• Google Audio Ads: Questions & Answers, Inside AdWords
• Up and running, Google Australia Blog
• Photos: Yahoo hosts an open house, News.com
• Pic Of The Day: Spillage, Valleywag
• Sergey Brin and Larry Page Named #1 Most Influential Duo in IT, Search Engine Roundtable
• The Algorithm Killed Jeeves, Graywolf
• Ask: ‘The Unabomber hates the algorithm’, Valleywag