SearchCap: The Day In Search, May 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia

    While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least that is what I said during a recent presentation in Sydney, where I had the pleasure of meeting Alistair Lattimore (Al). Al does CRO, SEO and agency management for Mantra Group, which is the second largest [...]

  • 5 Local Linkbuilding Ideas For The Post-Penguin/Panda Era

    I have been fielding a lot of calls from sites big and small that believe they got hit by Penguin, Google’s “over-optimization” algorithm. Or maybe it was Panda? Who knows? Traffic is down and everybody is freaking out. I have a particular soft spot in my heart for the small, local businesses that have been [...]

  • Second Google-Sponsored Legal Report Argues Government Would Lose Antitrust Case

    Google is playing a sophisticated form of “head games” with antitrust regulators. A second legal report-cum-brief (embedded below) has appeared. It argues that antitrust challenges against Google are likely to fail because Google’s critics’ arguments lack legal merit and/or make little sense from a policy perspective. The report was written by lawyers from the Ammori [...]

  • 4 Alternatives You Need To Consider Beyond AdWords

    While there’s no arguing with the fact that Google’s Adwords program is the dominant player in the PPC industry, it’s by no means the only option when it comes to paying for website traffic. In fact, the size of the Google Adwords program creates a number of challenges for “small-time” webmasters. The service’s immense popularity [...]

  • Majestic SEO Announces New Link Metrics: Trust Flow & Citation Flow

    Majestic SEO announced a new set of link metrics they came up with that should give Google’s PageRank metric and SEOmoz’s MozRank a run for their money. Majestic SEO’s new metrics are named Flow Metrics and are grouped into two categories; trust flow and citation flow. Citation Flow is a number of predicting how influential [...]

  • Report: Scott Thompson To Step Down As Yahoo CEO, Ross Levinsohn To Step In

    Kara Swisher at AllThingsD is reporting that embattled Yahoo CEO Scott Thompson is going to step down for “personal reasons.” Swisher has one or more “moles” inside the company and consistently gets inside information — which generally turns out to be correct. Thompson’s “personal reasons,” as we all know, are: misrepresenting that he had a [...]

  • Google’s Happy Mother’s Day Logo (2012 Edition)

    Google has a special animated logo on their home pages worldwide to celebrate Mother’s Day. Below is both the animated and static version of the Mother’s Day logo. A special Happy Mother’s Day to all the search geek Mother’s out there! Google is not the only search engine with a logo, Bing, Yahoo and others [...]

  • Apple Siri’s Recommending Nokia? Then Nokia’s Recommending Android & iPhone, I Guess

    Apple’s Siri search feature for the iPhone 4S thinks the Nokia Lumia 900 is the best phone ever? Actually, it’s Wolfram Alpha that thinks this, based on all of four user reviews. While it’s a chuckle that Siri seemed to be recommending the Nokia, it’s a better reminder that Siri itself doesn’t answer questions but [...]

  • Google Expands AdWords Bid Simulator To The Campaign Level

    Advertisers have long been able to simulate the results of bid changes at the keyword and ad group level, and, now, they can do so at the campaign level, as well, Google has announced. The change will allow advertisers to model changes even when there’s not enough data to do so at the keyword or [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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