SearchCap: The Day In Search, May 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” Away In March, Google’s chief web spam fighter Matt Cutts promised that the Penguin Update designed to fight spam would get a big refresh later this year. Today, Cutts gave an update — keep waiting. It’s still a few weeks off. Along the way, there’s some confusion about whether the next Penguin Update will be Penguin [...]
  • Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer A video from Matt Cutts, Google’s head of search spam, today answers some of the questions about what webmasters and SEOs should expect in the near future in regards to SEO. The question Matt asked and answered was, “What should we expect in the next few months in terms of SEO for Google?” Matt addressed [...]
  • Former Google Product Manager Takes A Senior Director Role At Yahoo A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey’s Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager at Google for nearly eight years. During [...]
  • Bing Ads: “Our Commitment To The Search Alliance Remains Unwavering” Perhaps in response to reports that Yahoo is unhappy with its search deal with Microsoft and looking for a way out, David Pann, GM, Microsoft Advertising Search Group, has written a post on the Bing Ads blog ahead of ”state of the state” meetings with clients in Europe that aims to reassure advertisers that the relationship is sound and the [...]
  • Bing Adds People Autosuggest: Find Celebrities & Colleagues With Public LinkedIn Profiles According to Bing, people searches account for roughly 10 percent of all searches on Bing, second only to navigational queries. Today, the company announced updates to Bing Snapshot with people autosuggest which provides a thumbnail image and brief description of individuals related to people searches. The screenshot below shows suggestions on a search for Michelle Williams. The [...]
  • Another One Bites the Dust: Google SMS Search Shuts Down Without Warning After trying to perform searches via Google SMS Search last week, many users discovered that the mobile search service had been discontinued. In the Google Web Search Help forum, a Google spokesperson wrote, “Closing products always involves tough choices, but we do think very hard about each decision and its implications for our users. Streamlining [...]
  • Google’s Matt Cutts On Spamming Cuil, Helping Masses, Debunking Evil Google & More Google’s head of search spam, has decided to publish a bunch of blog posts that were sitting in draft mode on his personal blog. He said his blog needs to cough up a hairball – hence the animated GIF used here. But, we can learn a few things when Matt Cutts coughs up hairballs. A [...]
  • 5 Ways To Rank Outside Of Your Physical Location In Google Places One of the more desperate requests I get from clients interested in Local Search is wanting to rank well in Google for local queries when they don’t have a physical location in the searched city. The challenge is that Google appears to not want to show businesses that are not physically located in the searched [...]
  • How To Conduct Ad Tests In Enhanced Campaigns Enhanced campaigns have brought about many changes to AdWords. One of the biggest changes yet to be discussed is the fact that your ad testing methods will have to change. One of the “features” of enhanced campaigns is that your campaign can now run on desktops and mobile devices with different CPCs that are controlled [...]
  • No SMX Advanced Ticket? Here Are Your Options SMX Advanced All Access tickets are no longer available, and we apologize to those of you who didn’t get one. But there are other opportunities to participate: Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 13. Each in-depth workshop is led by renowned experts in their field. Workshops are: In-house [...]
  • The Google Mother’s Day Logo Offers 27 Art Variations Today on the Google home page is a special Mother’s Day logo for all moms out there. This logo, or Google Doodle, as Google calls them, has a little more detail than the previous years. The logo is completely interactive allowing users to create up to 27 different pieces of art with 3 border types. [...]
  • Want To Comment On Facebook? Now You Can, From Bing A new Facebook/Bing integration today will further entrench Facebook data into Bing results. Users are now able to interact with Facebook directly within the Bing Search Results Pages, in more than the usual one-way, read-only context. When a logged in user performs a Bing search for a query the social sidebar will show on the right rail outside of [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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