SearchCap: The Day In Search, May 14, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Class Action Suit Filed Against Yahoo Over "Defective" Search Ad Platform Lerach Coughlin, a law firm with a reputation for going after companies who have allegedly engaged in financial shenanigans, has […]

on May 14, 2007 at 3:16 pm | Reading time: 8 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Class Action
    Suit Filed Against Yahoo Over "Defective" Search Ad Platform
    Lerach Coughlin, a law firm with a reputation for going after companies who
    have allegedly engaged in financial shenanigans, has filed a class action
    lawsuit against Yahoo, charging "Yahoo and certain of its officers and
    directors with violations of the Securities Exchange Act of 1934."
    Essentially, the suit claims that…
  • Green Cred: Yahoo Ups The Ante In Battle To Be The Greenest Search Engine
    Yahoo launched a big "green" initiative today, including a contest and two
    related websites — green.yahoo.com and better.yahoo.com/planet — helping to
    build consumer-user awareness about global warming and energy conservation,
    etc. It’s a laudable effort but one that takes on a different cast when viewed
    in the competitive world of…
  • When Google
    Goes Temporarily Insane
    The recent Google update, known to some of us as the “Google shuffle”, had a
    number of people freaked out. Seeing your site’s ranking suddenly change is a
    reality we all face. Sometimes the changes are legitimate, reflecting a shift
    in the algorithm, or in the inbound link profile…
  • Borrell: Paid
    Search Rising For Autos Category
    Automotive, Recruitment and Real Estate are three especially lucrative and
    important local advertising categories. They have been historically dominated
    by print newspapers, to the tune of about $17 billion last year in the U.S.
    But the Internet is gaining rapidly. A new report from Borrell Associates
    estimates that advertising in…
  • Google Game Ads
    Patent Sets Off Privacy Debate
    Google may use games to analyse net users from The Guardian reports that
    Google is considering the idea of using gaming behavior to display targeted
    ads to that user. Privacy advocates are already voicing their distaste for the
    idea of gleaning information on users based on their gaming behaviors. To…
  • Matt Cutts
    Revisits Google Rankings & Paid Links
    Matt Cutts of Google has updated his blog post How to report paid links this
    weekend. The update has a lot more detail on Google’s view of paid links. Let
    me summarize for you the new additions to the post….
  • First Signs Of
    YouTube Inline Ads
    YouTube’s New Inline Ads: Screenshots from NewTeeVee has screen captures of
    the inline ads in YouTube that we have been anticipating for a while. The ads
    display at the bottom of the video, much like a text ad, but has a play
    button. When you click the play button on…
  • New Ask Mobile
    Application Launched
    Reuters and the Wall Street Journal have broken the story early. Ask has
    launched a new GPS-powered mobile application that contains content from
    Citysearch and Evite (and other IAC properties in the future). In my quick
    demo of the phone I was impressed with its many features and capabilities.
    But…
  • Wedding
    Congrats For Sergey & Gary
    Last weekend was apparently a big weekend when it came to weddings and search.
    Both big names in search got hitched — Gary Price and Sergey Brin. No, not to
    each other (not that there would be anything wrong with that, of course!).
    ResourceShelf editor and Ask.com search evangelist Gary…
  • Special
    Sessions At SMX Advanced
    This is a special message for our SearchCap newsletter readers and anyone who
    visits Search Engine Land, regarding Search Engine Land’s first conference:
    Search Marketing Expo Advanced. It happens in Seattle this June 4th and 5th.
    In this post, I wanted to highlight some of the special sessions we’re
    doing…

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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