SearchCap: The Day In Search, May 14, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web

From Search Engine Land:

  • Google & Other Search Engines Dominate Traffic Drivers To Wikipedia
    When writing about Powerset this week, I covered how its hopes to gain Wikipedia users was complicated by the fact that Wikipedia itself gets so many people from search, rather than direct navigation. New stats (PDF) from Nielsen Online reaffirm this — four of the five top referring sites to…
  • Hitwise: Google Again Hits New High; Microsoft & Yahoo Again New Lows
    Hitwise released the latest statistics for search engine share in the United States for April 2008. Google has again hit a new high, jumping up 0.65% from the prior month’s high, to 68% of the US search market. Microsoft and Yahoo hit all-time lows — though Yahoo, at least,…
  • Summize Gains "Local" Twitter Search Option
    Summize has already turned into my preferred tool to search for what people are saying on Twitter. Now it’s gained a way to see what people are twittering about near a local area. Say I want to see what’s been happening in Newport Beach, California, in terms of Twitter activity….
  • Travel Search Engine Kango Relaunches As UpTake
    Does the world need more travel sites and search engines? UpTake (formerly Kango) thinks so. Travel is one of the most developed and "mature" vertical online. It’s also one of the most competitive segments. However, there’s still considerable frustration in doing online travel planning notwithstanding the plethora of tools and…
  • Google Updates Earth Imagery & Begins To Blur Faces
    Google has announced a new earth imagery update has been pushed out to their mapping product. With that update, Google has updated their Manhattan images, which includes higher quality images, better naming of specific buildings and areas, plus Google has begun blurring the faces of people in their street view…
  • Increase Online Registrations By Improving Downloadable Assets
    Many B2B search marketing programs are designed to generate online registrations, inquiries and leads. Typically, something of value (such as a white paper, product demo, or presentation) is offered in exchange for personal contact information. Today I’ll offer three tips to enhance the value of these downloadable assets and…
  • Are We In-House SEO Experts? Not Really… And Here’s Why
    When you hear the phrase "in-house SEO expert" or "in-house SEO," certain things immediately flash to mind. There’s the glamour bits built around the perceptions fostered from hearing of six-figure salaries, or direct involvement in big projects and depth of contact many in-house search marketers seem to have within…
  • Can Icahn Or Microsoft Stop Google’s "Natural Monopoly"
    Reports are that Carl Icahn has acquired about 3 percent of Yahoo’s shares, apparently in hopes of taking over the company. And then? Well, you know – maybe go back to Microsoft. Except Microsoft may no longer want to talk, plus that poison pill of a Google-Yahoo ad deal still…
  • Searching for "Kitten Videos?" Me Neither
    A new survey from ClipBlast! about how people find video content has started a discussion about search and how it relates to entertainment content. In the survey, ClipBlast! asked 1000 online consumers if they had a preferred method for finding video content on the Web. Of those surveyed, almost…
  • Bidding for Dollars – Margin Dollars, That Is
    As the competition in search becomes more sophisticated, refining tactics becomes more important than ever. For online retailers, bidding by margin is all but essential. Every firm has a different marketing objective: some look for maximum ROI, some are willing to spend to break even in hopes that future…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

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SEO & SEM

Social Media

Video, Music & Image Search

Web Analytics

Other Items

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About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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