SearchCap: The Day In Search, May 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Knowledge Graph Gets More Stats and 4 New Languages
  At Google I/O today, Amit Singhal, Google VP of Search, announced that statistics and four new languages are being added to the Google Knowledge Graph. Knowledge Graph is already supported English and eight other languages — French, Italian, Spanish, German, Japanese, Portuguese, Russian and Korean. Now Polish, Turkish, Simplified Chinese and Traditional Chinese are the […]
• “OK Google” — Hands-Free, Conversational Search Coming From Google
  Google has allowed you to speak your search to it on the desktop and mobile devices for some time, but now it’s going to get smarter — talking back to you and continuing the conversation you started. Google shared details at its Google I/O 2013 developer event today and also in a blog post that’s […]
• Bing Me Up, Scotty!
  Bing is continuing to honor Star Trek (and promote tomorrow’s release of Star Trek Into Darkness, the latest in the Star Trek film franchise) by boldly going where no homepage has gone before. After announcing their Klingon translator yesterday, Bing dedicated their homepage to the iconic series today, serving up numerous Star Trek facts and […]
• New Google Maps Interface Launching At Google I/O Today?
  Last week, Alex Chitu at Google Operating System blog reported on some screengrabs that were apparently leaked from Google Maps. The images indicated that new Maps interfaces could be in the works, and it was supposed that these might be officially announced at Google I/O today or tomorrow. This morning, Mike Blumenthal reported on new […]
• Google: Nearly 2 Million AdWords Campaigns Are Now Enhanced, Early Results Are In
  In an update on the early progress of the transition to enhanced campaigns last night, Sridhar Ramaswamy, SVP, Ads and Commerce at Google — and the lead on enhanced campaigns — said that close to two million campaigns have been set to enhanced. That’s up from 1.5 million Google quoted on the first quarter earnings call on […]
• Five Reports For Measuring B2B Marketing Effectiveness
  Like many online marketing professionals, B2B marketers are obsessed with data. Technological innovation creates phenomenal opportunities for marketers to “slice and dice” information in an effort to create more meaningful lead acquisition strategies. But, innovation might also act as a deterrent and be considerably overwhelming. A recent article on MarketingSherpa discussed their latest survey report […]
• Wired Revisits Story Of Federal Sting & $500M Penalty Over Google’s Pharmacy Ads
  Wired is telling the story of David Whitaker, a federal prisoner that helped the U.S. government catch Google breaking the law by allowing and helping foreign pharmacies sell drugs via Google AdWords. It’s a story you may have heard before; the Wall Street Journal did a similar exposé on Whitaker and the federal sting operation […]
• 5 Keys To Success In Search Retargeting
  When search retargeting was new a few years ago, marketers everywhere were excited about the concept. As a new audience acquisition solution, the ability to tie an advertising campaign back to a specific data set that declared a user’s intent, this was a refreshing breakthrough. At the time, of course, few online marketers even understood […]
• Product Listing Ads: Five Tips That Increase Conversions
  Google Shopping scored best in class in our latest rankings of comparison shopping engines. How can you get more revenue out of it? Read on for our five tips to increasing the conversion rate of your Product Listing Ads. 1. Please The Feed Your Google Shopping product data feed is the most important element of […]
• Google Zaps Another Link Network, ‘Several Thousand’ Link Sellers Hit
  What a week it’s been where Google and SEO are concerned. The company, via Matt Cutts, has issued several warnings about things to come — and, late Tuesday night, also revealed that it’s just acted against another link network. In a pair of tweets, Cutts — the head of Google’s webspam team — said that […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google+ Stream Gets Fresh New Look & Automatically-Added Hashtags At Google I/O
• New Google+ Hangouts App Enables Cross-Platform, Multi-Media Conversations
• Retweet To The Future Thanks To New Buffer Scheduling Feature
• Pinterest App Gets New Mention, Notification & Search Features
• The Google I/O 2013 Opening Keynote: From Google+ To Search To Maps
• Using Data-Centered Storytelling To Enchant & Engage Your Email Audience
• Google I/O 2013: Nexus, Maps, Music With A Possible Side Of Key Lime Pie
• Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most Successful

Search News From Around The Web:

Link Building

• Yin and Yang of Disavow, SEOmoz

Local Search & Maps

• Google Rolling Out New Places Results Page? Or is it a Test? Visible World Wide, Mike Blumenthal
• The Full List of Google Local Business Listing Crimes, www.localvisibilitysystem.com

Paid Search

• AIDA in PPC Marketing, www.clixmarketing.com
• Keeping Up with the Latest Google Shopping Feed Specs, Rimm-Kaufman Group
• Proving the Value of PPC to C-Level Management, PPC Hero
• Showing your Paid Search Ads to the Right Target Audience, www.webanalyticsworld.net

SEO & SEM

• 3 best practices of SEO for PR, PR Daily
• Could Mobile Responsive Website Design Hurt Your SEO?, Copyblogger
• Google Penguin Survey: Only 9% Fully Recovered, Search Engine Roundtable
• Penguin 2.0: Breaking The News to Clients, myopenletters.com
• SEO for Restaurants: A Guide To Search Engine Optimization For Restaurants, blog.menu.ca
• Spark New Ideas with these Keyword Research Tools & Tips, www.seerinteractive.com

Video, Music & Image Search

• YouTube Expands Live Access To All Partners In Good Standing With 1,000 Subscribers Or More, TechCrunch