SearchCap: The Day In Search, May 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values Bing Ads announced a number of updates last month, including new campaign filter options, improved […]
Matt McGee on May 16, 2013 at 4:58 pm | Reading time: 6 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values
Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK. New Filter Options The new filtering options let advertisers filter and search from […] - German “Ancillary Copyright” Law To Go Into Effect, Imposes Limits On Search Results
According to a report from IDG News, a “toned down” version of an earlier, more restrictive “ancillary copyright” law has been published in Germany and will go into effect in August. The ”ancillary copyright” rule was proposed in August of 2012. In its initial form it would have required Google and others that indexed or […] - Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States
Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware […] - Google Continues To Experiment & Expand Authorship
If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit (and potentially the […] - How to Automate AdWords Ad Creation & Landing Page Checks
Automating AdWords as much as possible is every advertiser’s dream, especially when dealing with the massive accounts we see in enterprise-level SEM. This article provides a few examples of how we at Top Tier Marketing have automated some of the more laborious tasks of running AdWords. Hopefully, these examples will give you some ideas for […] - Across From Google I/O, Microsoft Runs The “Bing It On” Challenge
Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its “Bing It On” challenge against Google directly across the street. Yep. “Put the science back in computer science: test your Google bias inside,” read a big banner, over the entrance to the Metreon Mall, […] - “Organization Markup” Supported As Non-Google+ Way To Put Logos In Knowledge Graph Box
Want to have your company logo appear in Google search results, similar to the way authors get to have their pictures displayed? Keep waiting. New “organization markup” support that Google has announced won’t do that, but it might be useful for putting your logo in Google Knowledge Graph boxes. Author Images Many are familiar with […] - Bing Rises Above 17% Search Market Share As Google Slips [comScore]
Bing’s U.S. search market share has hit another all-time high, passing 17 percent for the first time. It gained at Google’s expense, as the search giant slipped six-tenths of a percentage point last month. That’s from comScore’s April 2013 qSearch report, just out today. For the month, comScore says there were slightly more than 20 […] - New Google Now Cards Include Voice-Activated Reminders
Six shiny new cards are coming for Google Now, the assistive app for Android and recently, iOS devices, that offers predictive information tailored to your needs. The new cards, announced at Google I/O today, are for reminders, music, TV shows, public transit, books and video games. Photo credit: Danny Sullivan Reminders is an interactive feature […] - Exploring The New More Dynamic, More Social Google Maps
At the Google Developer conference keynote this morning in San Francisco, one of the clear highlights was the introduction of a redesigned Google Maps experience for the PC and mobile. The New Google Maps are available now with an invitation. Already the leading digital and mobile mapping service, the various feature and UI improvements put […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Wants More App Developers Using Sections, Offers Best Practices & Adds New Analytics to App Insights
- Curation Firm Has Pushed 25 Billion Social Updates Off Of Devices & Onto To Digital Displays Near You
- Yahoo & Twitter Bring Real-Time Tweets To Yahoo’s Newsfeed
- Google Shows Off New Twitter, Facebook Apps Available Now For Google Glass
- Live Blog: Fireside Chat with the Google+ Platform Team
- Bing Ads Releases New Updates With Keyword Suggestions Expanded To The UK
- Facebook Retargeting Partner Triggit Lands $6 Million In New Funding
- User-Generated Video Ad Units Come To Facebook Newsfeeds Through New Partnership
- Hashtag Bombs: How Not to Leverage Trending Hashtags
- How Valuable is Local Search? Depends on Where You’re Targeting….
- Women Tech Leaders Talk Success At Google I/O
- Microsoft To YouTube: Where’s That Interoperability Larry Page Was Talking About?
- App Downloads: Apple Reaches 50 Billion, Google Play 48 Billion
- Up Close With The New Google+ Related Hashtags
Search News From Around The Web:
Business Issues
- New trend emerging in South Korea’s search engine market, www.covario.com
- Yandex Interview with Ilya Segalovich at #ISS, State of Search
Link Building
- 53% Of SEOs Have Proactively Disavowed Links, Search Engine Roundtable
- 7 Unusual Link Building Tactics for Ecommerce Sites, Search Engine Journal
- How should publishers respond to link removal requests?, eConsultancy
- Mozscape’s Second May 2013 Index Is Live!, SEOmoz
- Three Killer (and unfortunately most ignored) Link Building Ideas, Search Engine Journal
Local Search & Maps
- Google Places Email Support in Other Languages, www.ngsmarketing.com
- How Many Reviews Are Needed to Show Stars in the New Map List View?, Mike Blumenthal
- New Google Maps – What SMB’s Need to Know!, www.smallbusinessonlinecoach.com
Other Items
- Some Tidbits from Google’s Rollouts Yesterday, Mike Blumenthal
Paid Search
- Use Many-Per-Click Conversions With CPA Bidding, PPC Hero
- Using the Ever-Mysterious Beta to Grow Your Account, PPC Hero
Searching
- Firefox Add-ons for Better Search, Search Engine People
- Google Search Evolution, Google Operating System
SEM Industry
- Another milestone reached for Branded3 as it’s acquired by the St Ives Group, www.branded3.com
- How to fire a vendor (and still feel OK after doing it.), www.seocopywriting.com
- Why Search Marketers Should Follow Google From Search To Results Engine, MediaPost
SEO & SEM
- Bing is an untapped venue for ecommerce videos, eConsultancy
- How Google May Rank Web Sites Based on Quality Ratings, SEO By The Sea
- SEO Principles From Volkswagen: How They Made It Cool Again, Search Engine Guide
- Site Audits: Deliverables, Follow Up, and Implementation, SEOmoz
- Video: The Ins and Outs of Authorship, Rimm-Kaufman Group
Video, Music & Image Search
- Only 37% Won’t Block Google Image Search After Design Change, Search Engine Roundtable
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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