SearchCap: The Day In Search, May 17, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Local Matters Launches
    Local Matters, a company that provides a lot of behind-the-scenes technology and data for a number of local search services, has released a beta version of its own "social-local" site, Local Matters CEO Perry Evans describes it like this: "In a nutshell, is a new approach to creating…
  • Universal Search Spawns New Format For Google Maps
    In conjunction with Universal Search, the Google Maps team created a new "text view" that features images of local businesses and a smaller map. The placement of ads is different, below the map on the right. And there’s a pull-down menu to adjust distance. Here’s an example for "coffee houses,…
  • "Natalie Portman" Most Searched For Star Wars Term
    For the 30 year anniversary of Star Wars, Lycos has compiled a list of the top search terms related to Star Wars, used by those at the Lycos site. Leading the list overall is Natalie Portman. Portman also tops the "real people" list, while the top Star Wars character is…
  • Google’s Promising, But Yahoo’s Doing, Cross Language Information Retrieval
    Yesterday, Google announced that it will soon be launching a cross-language information retrieval (CLIR) feature. As Greg Sterling wrote: "Search queries will be entered in the native language, translated into English and run against Google’s index. Any retrieved pages/sites will then be translated from English back into the native language….
  • What Should The SMX Advanced Soundtrack Be?
    One of the fun things about starting up the Search Marketing Expo conference series has been getting involved with lots of the details. Here’s one — walk in music. You know when you come into a session, and there’s music playing? Our SMX Advanced conference will have music like that…
  • Searching For An Adult Topic? You’ll Have To Prove Your Age To Google Korea
    Google Korea to censor search results from InfoWorld reports that Google Korea – like other search engines in the country — will require people to prove their age in order to get back unfiltered results for certain searches….
  • Democratic Debate To Be Co-Sponsored By YouTube
    Via Mashable, YouTube, CNN partner for presidential debate from the San Jose Mercury News coves how YouTube will be co-sponsoring the first official Democratic debate, along with CNN and others. There are very few details about what the sponsorship means. Would YouTube be airing the debate live? We know YouTube…
  • WPP Grabs 24/7 Real Media For $649 Million
    UK based global advertising firm WPP has acquired the publicly traded 24/7 Real Media for a whopping $649 million. The company was previously being looked at by Microsoft (for $1 billion) according to rumor. It follows on the heels of several high-profile acquisitions, including Yahoo’s intended purchase of Right Media…
  • Search Friendly CMS Does Not Equal Search Optimized One
    Having a supposedly "search engine friendly" website isn’t all it’s cracked up to be. In fact, it can be quite a disappointment. That’s because it’s not the same thing as being "search engine optimized." I’ve seen the words "search engine friendly" bandied about quite a lot, particularly to market…
  • Imagine Live Search – Microsoft’s Test Site Launches
    Spotted via LiveSide, Imagine Live Search is a new experimental search engine from Windows Live. Like those from Ask (Ask X), Google (SearchMash) and Yahoo (Alpha), it provides a mixture of results all on the same page. Below is a look at Microsoft’s new test bed search engine, Imagine Live…
  • The Ranking Roller Coaster Cause And Effect
    There are many reasons why your site might lose search engine result rankings. Some of those reasons can be traced to a particular fault while others just occur in the natural course of life. In essence, rankings change because change happens. But understanding what causes typical loss of rankings…
  • Mayer Suggests New Ad Units Might Show Up On
    In December, 2005 after the AOL deal was announced, Marissa Mayer declared, "There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever."…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues


Link Building

Local, Maps & Mobile

Paid Search & Contextual



SEM Industry


Social Media

Video & Image Search

Other Items

Related Topics: Channel: SearchCap | SearchCap


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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