SearchCap: The Day In Search, May 17, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google May Finally Disclose AdSense Split … If You’re An Italian Newspaper, That Is

    How much money does Google keep for itself from AdSense ads that publishers carry? Unless you’re a big publisher, Google — which preaches “data liberation” — doesn’t say. But thanks to an anti-trust investigation in Italy, Google may share how much it keeps. At least, that is, to Italian newspaper publishers. It’s a simple enough thing [...]

  • Twitter’s Trending Topics Algorithm Updated To Show “Immediately Popular” Trends

    Mashable reports that Twitter has confirmed they changed their trending topics algorithm last week. Twitter’s Trending Topics, which later allowed localize trends, shows the most popular subjects being talked about on Twitter. Twitter said they now not only look at what is most popular, but what is “immediately” most popular on Twitter. Meaning, the [...]

  • Enterprise SEO Tools, Part 1: The Browser

    Everybody loves tools! For search marketers working on any level—a 10 page site or a 10 million page site—tools are essential. They save us time, they help us diagnose issues, and they give us a peek into what our competitors are doing. They can even give us a peek into what the search engines are [...]

  • Getting Started With Mobile Paid Search Advertising

    After several years of lying in the weeds, mobile advertising has significantly picked up steam. It finally makes sense to understand how to effectively use and deploy mobile paid search marketing campaigns. In this article, I’ll provide some basic tips related to paid search mobile marketing. In my next article, I’ll suggest several ad copy [...]

  • Learning Local Search Via Twitter

    We’ve sifted through the best tweets from the latest LocalU conference to get the latest on local seo and local search marketing.

  • Openbook: See What People On Facebook Share To The World

    Want to see what people share on Facebook with the entire world — perhaps without realizing it? There’s a new site that makes this easy, Openbook. Look At The Embarrassing Updates! Last week, I explored the issue of how Facebook’s own “Posts By Everyone” search feature revealed people who might be sharing material they didn’t intend for [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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