SearchCap: The Day In Search, May 17, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Search API Now On Paid Platform

  About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing Search API to the paid platform. Microsoft said for the time being, the Bing API will still be free – to try out. But those with over 5,000 queries per month […]
• The Ultimate List of Reasons Why You Need Search Engine Optimization

  You’ve heard about SEO. You’re convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful. That’s why I wrote this report – to show you not one, not five, not ten… but twenty-eight different reasons to buy SEO. To see why SEO is so powerful. To […]

• Accelerating Revenue Growth With Keyword Parity

  As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in Google or remembering to expand a new top performing keyword across its other match types is easier said than done. With so much focus these days on the next best thing — […]

• Google’s Penguin Update Makes The Wall Street Journal

  The Google Penguin Update is now mainstream after The Wall Street Journal covered it in a feature story named As Google Tweaks Searches, Some Get Lost in the Web. The story interviews a few small business owners who were hit hard by the update. One business owner saw his sales drop to $25,000 this month, […]

• Peeking Into the World Of Google’s Algorithm Changes With Google Search Quality Head Amit Singhal

  Earlier this week, Google Fellow Amit Singhal gave the opening keynote at SMX London. Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and oversees search quality. Or, as he described […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• POLL: Guess Facebook’s Closing Stock Price On Friday
• Apple Wins iPhone5.com Domain Name
• Twitter Now Supports “Do Not Track” Capability
• IAB Study: Cell Phone Users Welcome Mobile Advertising
• Most Legal Experts At Antitrust Conference Appear Skeptical Of Case Against Google
• Iran Says It May Sue Google Over Dropping Persian Gulf Name On Google Maps
• Mobile Website Optimization – You’ve Got Options
• Facebook Page Manager Mobile App Spotted In The Wild
• Pinterest Gets $100M In Funding From Japan’s Rakuten, Now Valued at $1.5 Billion
• Facebook Accounted For 9 Percent Of US Internet Visits In April, Hitwise Says

Search News From Around The Web:

Applications & Portal Features

• Bloglovin, a prettier take on RSS and Tumblr, gets Betaworks investment, gigaom.com
• Say hello to the real real-time Web, Ars Technica

Business Issues

• Facebook Announces Pricing of Initial Public Offering, Facebook Newsroom
• Facebook Close to Pricing IPO at About $38 a Share, Wall Street Journal
• Trademark Trolling by SEO Consultant Provides Cautionary Anti-SOPA Tale (and Other Lessons)–Premier Pool Management v. Lusk, Eric Goldman

Local, Maps & Mobile

• Google launches Schemer app for the iPhone, gigaom.com
• What Kind of Links Have More Authority in Penguin?, SEO Theory

Link Building

• 10 Post Penguin Link Building Tips, State of Search
• A Broader View of Link Building, Search Engine Journal
• Don’t Let Toolbar PageRank Hold You Back from Getting Great Links, internetmarketingninjas.com

Paid Search & Contextual

• Announcement: Custom alerts will sunset on June 30, 2012, Inside AdWords
• What Is Google AdSense API Referral Bounty, Search Engine Roundtable

Searching

• U. of Arkansas Researcher Helping to Develop Web Annotation Technology, LJ INFOdocket
• Updated Database: 2011 Salary Data for About 1.3 Million U.S. Federal Workers Now Online, LJ INFOdocket
• Updated Database: College Athletics Finances (2006-2011), LJ INFOdocket

SEO & SEM

• If I report the same news story as someone else, is that duplicate content?, YouTube
• Review Snippet Over-Saturation in Google Search Results, SEOgadget.co.uk
• 9 Lessons from 1,000 SEO Questions, SEOmoz
• An SEO Look at a Viral Page: One Hundred Pushups – Part 1, kahenadigital.com
• “Penguinar” – Google’s Penguin Update: What We Know So Far (and what you can do about it), seobraintrust.com
• Google Hack To See If Your Site Was Hit By Penguin? -BRAND, Search Engine Roundtable
• how to create a site map, Site Visibility
• In-depth Guide To Content Creation [With Infographic], SEOmoz
• Paid Search Performance by Closeness of Keyword to Query Match, RKG Blog
• Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website, Search Engine Journal
• SEO Diagnosis Dinosaur for non SEOs, distilled
• When Google Can’t Determine Code Markup It Uses The Text, Search Engine Roundtable