SearchCap: The Day In Search, May 18, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Microsoft To Acquire Online Marketing Firm aQuantive For $6 Billion A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy digital ad firm aQuantive, which owns Atlas […]

on May 18, 2007 at 2:15 pm | Reading time: 5 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Microsoft To
    Acquire Online Marketing Firm aQuantive For $6 Billion
    A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy
    digital ad firm aQuantive, which owns Atlas and Avenue A | Razorfish, for $6
    billion in cash. It is apparently the biggest acquisition in Microsoft’s
    history….
  • Rumor: Google
    To Buy Feed Analytics Company FeedBurner For $100 Million
    Rumour: Google to buy Feedburner from Seth Sethi earlier today reports that
    Google is rumored to buy FeedBurner, a feed management, analytics and
    advertising company. Valleywag has said they confirmed the rumors and add that
    the purchase price is about $100 million. Google already does RSS ads with
    AdSense for…
  • Video Hits
    Google Universal Search & Google Video Now Live With Meta Search?
    Since the announcement of Google Universal Search, I have been waiting eagerly
    to see videos show up within Google’s search results. Last night, it finally
    started. For me, it was for a search on star wasr kid (here’s more about him).
    You can see the embedded video showing up in…
  • Google Book
    Search Expands
    Although Google currently has a wealth of books in their Google Book Search
    database, this isn’t enough either for them or us, so they’ve taken steps to
    improve the situation. If you now do a search, you’ll find references to
    millions of books that they haven’t yet digitized. You can…
  • Billable Click
    Fraud Is 10% to 15%, Says Fair Isaac
    Fair Isaac Claims Pay-Per-Click Fraud Is 10% to 15% from InformationWeek says
    Fair Isaac is going to report today that it has found the click fraud rate of
    billed paid search and contextual advertising to be 10 to 15 percent, though
    the figures are based on what the Associated Press…
  • Search In
    Pictures: Taylor Swift, Nooglers, & Deepak Chopra
    In this week’s Search In Pictures, here are the latest images culled from the
    web, showing what people eat at the search engine companies, how they play,
    who they meet, where they speak, what toys they have and more….
  • Ask.com’s
    Usability Architect: Exclusive Interview With Michael Ferguson
    I love an underdog, especially a smart underdog. So I’m definitely rooting for
    Ask.com, because I think they’ve been an undervalued player in the search
    game. All the headlines have been focused on the big three and in the
    meantime, the team back at Ask.com has been quietly building…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Conferences

Link Building

Local, Maps & Mobile

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video & Image Search

Other Items

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.