SearchCap: The Day In Search, May 18, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • Microsoft To Acquire Online Marketing Firm aQuantive For $6 Billion
    A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy digital ad firm aQuantive, which owns Atlas and Avenue A | Razorfish, for $6 billion in cash. It is apparently the biggest acquisition in Microsoft’s history….
  • Rumor: Google To Buy Feed Analytics Company FeedBurner For $100 Million
    Rumour: Google to buy Feedburner from Seth Sethi earlier today reports that Google is rumored to buy FeedBurner, a feed management, analytics and advertising company. Valleywag has said they confirmed the rumors and add that the purchase price is about $100 million. Google already does RSS ads with AdSense for…
  • Video Hits Google Universal Search & Google Video Now Live With Meta Search?
    Since the announcement of Google Universal Search, I have been waiting eagerly to see videos show up within Google’s search results. Last night, it finally started. For me, it was for a search on star wasr kid (here’s more about him). You can see the embedded video showing up in…
  • Google Book Search Expands
    Although Google currently has a wealth of books in their Google Book Search database, this isn’t enough either for them or us, so they’ve taken steps to improve the situation. If you now do a search, you’ll find references to millions of books that they haven’t yet digitized. You can…
  • Billable Click Fraud Is 10% to 15%, Says Fair Isaac
    Fair Isaac Claims Pay-Per-Click Fraud Is 10% to 15% from InformationWeek says Fair Isaac is going to report today that it has found the click fraud rate of billed paid search and contextual advertising to be 10 to 15 percent, though the figures are based on what the Associated Press…
  • Search In Pictures: Taylor Swift, Nooglers, & Deepak Chopra
    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more….
  •’s Usability Architect: Exclusive Interview With Michael Ferguson
    I love an underdog, especially a smart underdog. So I’m definitely rooting for, because I think they’ve been an undervalued player in the search game. All the headlines have been focused on the big three and in the meantime, the team back at has been quietly building…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues


Link Building

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video & Image Search

Other Items

Related Topics: Channel: SearchCap | SearchCap


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Ciarán


    Thanks for the plug for the Alan Johnston post in this recap – I think that the search community is so big hearted, that I really think its the sort of thing that they will take to.

    Looking forward to SMX.



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