SearchCap: The Day In Search, May 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Microsoft To Acquire Online Marketing Firm aQuantive For $6 Billion A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy digital ad firm aQuantive, which owns Atlas […]
Danny Sullivan on May 18, 2007 at 2:15 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
- Microsoft To
Acquire Online Marketing Firm aQuantive For $6 Billion
A day after 24/7 Real Media was acquired by WPP, Microsoft announced plans buy
digital ad firm aQuantive, which owns Atlas and Avenue A | Razorfish, for $6
billion in cash. It is apparently the biggest acquisition in Microsoft’s
history…. - Rumor: Google
To Buy Feed Analytics Company FeedBurner For $100 Million
Rumour: Google to buy Feedburner from Seth Sethi earlier today reports that
Google is rumored to buy FeedBurner, a feed management, analytics and
advertising company. Valleywag has said they confirmed the rumors and add that
the purchase price is about $100 million. Google already does RSS ads with
AdSense for… - Video Hits
Google Universal Search & Google Video Now Live With Meta Search?
Since the announcement of Google Universal Search, I have been waiting eagerly
to see videos show up within Google’s search results. Last night, it finally
started. For me, it was for a search on star wasr kid (here’s more about him).
You can see the embedded video showing up in… - Google Book
Search Expands
Although Google currently has a wealth of books in their Google Book Search
database, this isn’t enough either for them or us, so they’ve taken steps to
improve the situation. If you now do a search, you’ll find references to
millions of books that they haven’t yet digitized. You can… - Billable Click
Fraud Is 10% to 15%, Says Fair Isaac
Fair Isaac Claims Pay-Per-Click Fraud Is 10% to 15% from InformationWeek says
Fair Isaac is going to report today that it has found the click fraud rate of
billed paid search and contextual advertising to be 10 to 15 percent, though
the figures are based on what the Associated Press… - Search In
Pictures: Taylor Swift, Nooglers, & Deepak Chopra
In this week’s Search In Pictures, here are the latest images culled from the
web, showing what people eat at the search engine companies, how they play,
who they meet, where they speak, what toys they have and more…. - Ask.com’s
Usability Architect: Exclusive Interview With Michael Ferguson
I love an underdog, especially a smart underdog. So I’m definitely rooting for
Ask.com, because I think they’ve been an undervalued player in the search
game. All the headlines have been focused on the big three and in the
meantime, the team back at Ask.com has been quietly building…
Search News Headlines From Elsewhere
Applications & Portal Features
-
v2.80: Making Image Overlays Easy with GGroundOverlay & GGeoXML, Google
API Blog -
Integrating visual tools with spreadsheet data, Google Docs & Spreadsheet
Blog
Oh, the places you’ll go…., Official Google Blog-
Picasa Web Albums introduces embeddable Flash slideshows, Download Squad - AOL To Launch
Silverlight-Based Gadget, TechCrunch -
Google Apps Partner Edition, Google Blog
Business Issues
-
Cringe: Google brings light unto Michigan, Valleywag -
Google shows off new office building in Ann Arbor, Associated Press - Australia’s
Fairfax, Google Sign Deal For Ads And Content, PaidContent.org
Even Yahoo! Gets The Blues, BusinessWeek
Conferences
-
UK Blogging & Search Engine Optimization News, Bruce Clay - What Had Us
Buzzing At The Search Insider Summit?, MediaPost
Link Building
- SEO Basics:
"Click Here" is Evil, Search Engine Guide -
Strategies For Inducing Editorial Links, Search Engine Journal
Local, Maps & Mobile
-
Local businesses in Universal search, Google Lat Long Blog -
Top secret, in plain view / Google Earth may blur the image, but others don’t,
San Francisco Chronicle - Localized
Search: A Threat to SEM?, MediaPost
Paid Search & Contextual
-
adCenter Feature Review: multiple account performance reports and misspelled
keywords management, adCenter Blog -
The Other Paid Search: Paid Direct Links, ClickZ -
Google AdSense Speaks Up on Proxy Sites, Search Engine Roundtable -
Ask’s Related Search Ads, Marketing Pilgrim
Searching
-
Yahoo says ‘Been there, done that’ to Google redesign, News.com -
How Does Google Universal Search Compare to Yahoo! Alpha, Ask X, Microsoft
Imagine Live & Google’s Own Searchmash?, Read/Write Web -
We find better results for “needle” when we start with one big haystack,
Good Morning Silicon Valley -
No JavaScript, No Google Navigation, Google Operating System -
Swimwear and Diets – The Search Correlation, Hitwise Intelligence -
Google and Yahoo beware; month of search engine bugs coming, SC Magazine
Australia
SEM Industry
- The Misguided
Hype Of Transparency, MediaPost -
Google Adds Bergy, Wysz & Pat To Google Webmaster Help Forums, Search
Engine Roundtable -
Why I Love the Sordid Underbelly of the Search World, SEOmoz -
Google Evangelizes Its Ecosystem — Google Online Marketing,
InformationWeek
SEO & SEM
-
Taking advantage of universal search, Google Webmaster Central Blog -
Branding, SEO Implications for Google Universal Search, ClickZ
Ranking in the Search Engines: Why It Takes So Long, Performancing-
Tips for Your First Day In-House, Search Engine Watch -
Query Stats Working Again at Google Webmaster Central, Search Engine
Roundtable
Social Media
- Twitter vs
Jaiku, Chris Pirillo -
Google Reader Tip: Show Only New Items, Online Marketing Blog - The
Devil’s in the Details, Twitter Blog -
Facebook Spamming Your Identity To Drive Their Traffic, David Dalka
Video & Image Search
-
Chasing the YouTube Scammers, ClickZ News -
Interview with YouTube on Partner Program, Search Engine Watch - YouTube
Founders Unfazed by Challenges, Forbes.com - Yahoo
‘censored’ Flickr comments, BBC NEWS
Other Items
- Happy Birthday
Alan, YOUmoz - Experiencing
the Great Firewall of China, Jeremy Zawodny
Google’s Mayer: Why I gotta take a vacation, USATODAY.com-
IPS student data exposed, Indianapolis Star -
Frustration follows exposure of IPS data, IndyStar.com
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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