SearchCap: The Day In Search, May 18, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, People Do Say “Bing It” — Barely It was around 2001 when I first really noticed the transition from people talking about “searching” for something to “Googling” information. As Google’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yes, People Do Say “Bing It” — Barely
It was around 2001 when I first really noticed the transition from people talking about “searching” for something to “Googling” information. As Google’s brand grew, it also became a synonym for search engines in general. That’s something Bing, coming up on its first birthday, has hoped to challenge. Good news. Yes, people are […]
- Bing Rises Again In New Nielsen Numbers; YouTube Still Dominates Video
Nielsen has just posted its search market share numbers for April, 2010, and there’s good news for Bing. After a slight drop between February and March, Bing rose again in April to an all-time high of 12.9% market share.
That represents an increase of almost 6% from Bing’s 12.2% share in March. Google dropped slightly, from […]
- Google Flu Trends Is Under The Weather, Study Says
Google can do a lot of things, but a new study says it can’t estimate flu activity across the United States with a high degree of accuracy. A University of Washington study says Google Flu Trends is about 25% less accurate at estimating flu rates in the U.S. than the Center for Disease Control’s (CDC) […]
- Forecast: Big Growth Ahead For Search, Online Advertising
The truth of most forecasts lies not in their numeric precision but in their direction and trajectory. For years consumer time with the internet has not brought commensurate ad dollars to the medium. The recession, grudging recognition of consumer behavior and years of evangelizing finally appears to be changing all that.
Metrics aggregator eMarketer is forecasting […] - Google Buying The “VoIP Infrastructure” Out From Under Competitors
Google rarely does anything with a single objective in mind. There are almost always multiple goals or possibilities involved in most of its strategic moves and acquisitions. Such is also the case with its $68 million effort to acquire Global IP Solutions (GIPS). The company, headquartered in San Francisco but publicly traded in Norway, “provides […]
- Maximizing PPC Budgets Using Alternative Search Engines
When building out a successful campaign on the major search engines, there often comes a time when the influx of traffic hits a plateau. To continue growing results, advertisers need to extend their reach and resources elsewhere. There are a few different routes to take when it comes to acquiring new traffic—however, the path most […]
- Tools For Businesses On Foursquare
Businesses or consultants who work in the social media space know that one of the difficulties is keeping up with all of the new tools and websites and deciding whether it’s worth investing time and energy into using them. In this column, I’m going to take a look at Foursquare and some of the […]
- Vote On The Third Annual Doodle 4 Google
Google announced they are now accepting votes on the third annual Doodle 4 Google competition.
You can easily vote by clicking over here. The voting period is between now and May 25, 2010 5:00 p.m. Pacific Time. The voting categories are broken into 4 age groups, Grade K – 3, Grade 4 […] - Link Building ROI: Measure With Caution
In tough times when every marketing dollar matters, client questions about link building ROI tend to come up earlier in the conversation. If you are spending money to hire a link builder, you have every right to ask what the ROI might be for any tactic or service your link builder is suggesting you use. […]
- The Life Of A Dual Personality Keyword
The search volumes for keywords in Google’s Keyword Tool are not always what they seem – especially if they have more than one meaning in different languages. How does the Keyword Tool deal with these and how do we avoid making incorrect assumptions about keywords?
Search News From Around The Web:
Applications & Portal Features
- Google Will Push Real-Time Feeds to Browser (Updated), Read/Write Web
- New Interface for Google Calendar, Google Operating System
- Re-inventing Windows Live Hotmail – the next generation of personal email, The Windows Blog
Business Issues
- Google set for probes on data harvesting, FT.com
- In Africa, Google Sows Seeds for Future Growth, Wall Street Journal
- A Jury Verdict That Competitive Keyword Advertising Isn’t Trademark Infringement–College Network v. Moore, Eric Goldman
- Vivisimo sells Clusty for $5.6 million, Pittsburgh Business Times:
- Wolfram Alpha’s niche continues to elude, CNET News
- Yell Income Down 11.5 Percent After Last Year’s Classifieds Slump, paidContent.org
Local, Maps & Mobile
- Foursquare Growing Like Crazy: Up To 600,000 Check-Ins Per Day, Business Insider
- Google Places Webinar Follow-up, Mike Blumenthal
- Mayors of Starbucks Now Get Discounts Nationwide with Foursquare, mashable.com
- What to Look for at Google I/O | News, PC Magazine
- GM teams with Google for maps and apps, Fortune Tech
Link Building
- Link Building and Internal Linking: A Tutorial for Beginners, Vertical Measures
Paid Search & Contextual
- Reminder: Upcoming webinar on display advertising opportunities, Inside AdWords
- Google AdWords Keyword Tool Adds Languages, Search Engine Roundtable
Searching
- Battle of the Search Engines | Who Won the Kentucky Derby, Rick R. Duncan
SEM Industry
- 39 SMX London 2010 Recap Tweets from Day One, SEOptimise
- SEO Ranking Factors – SMX 2010 recap, Search Cowboys
SEO & SEM
- Debating the Value (and Meaning) of "Great Content" for SEO, SEOmoz
- Funneling PPC Money Into the Right Keyword Markets, Search Engine Guide
- SEO for Google News – Ranking Factors and Recommendations, Search Engine People
- Beyond Google: SEO and the Social Web, Online Marketing Blog
- Bing Continues To Improve 301 Redirect Handling, Search Engine Roundtable
- How to Turn Black Hat SEO into a White Hat Approach, Search Engine Journal
- Reminder: Verify & Claim Your URL, Google Merchant Blog
- Stop Wasting PPC Clicks and Start Saving $$$ – Part 2, Search Engine Guide
- Why Traditional PR Should be Part of Your SEO Strategy, Search Engine Journal
Social Media
- Facebook Prepares To Announce 500 Million Users, All Facebook
- Population Graph: Where Are Facebook English Speaking Users?, AIM Clear Blog
- 10 Reasons Why Your Business Needs a Killer Social Media Strategy, Techipedia
- Can You Keep Ignoring Social Media? 10 Reasons Why You Just Can’t, blonde2dot0.com
- Kevin Rose Gives A Glimpse Of The New Digg, TechCrunch
Video, Music & Image Search
- YouTube 5 Years Old & Adds Hash Tag Search, Search Engine Roundtable
Web Analytics
- Updates To Our Homepage, Google Analytics Blog
- 5 Simple Google Analytics Tips You Should Be Using, SEOmoz
- 7 ways to improve your call to action, Conversion Room
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