SearchCap: The Day In Search, May 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, People Do Say “Bing It” — Barely It was around 2001 when I first really noticed the transition from people talking about “searching” for something to “Googling” information. As Google’s […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yes, People Do Say “Bing It” — Barely

    It was around 2001 when I first really noticed the transition from people talking about “searching” for something to “Googling” information. As Google’s brand grew, it also became a synonym for search engines in general. That’s something Bing, coming up on its first birthday, has hoped to challenge. Good news. Yes, people are […]

  • Bing Rises Again In New Nielsen Numbers; YouTube Still Dominates Video

    Nielsen has just posted its search market share numbers for April, 2010, and there’s good news for Bing. After a slight drop between February and March, Bing rose again in April to an all-time high of 12.9% market share.

    That represents an increase of almost 6% from Bing’s 12.2% share in March. Google dropped slightly, from […]

  • Google Flu Trends Is Under The Weather, Study Says

    Google can do a lot of things, but a new study says it can’t estimate flu activity across the United States with a high degree of accuracy. A University of Washington study says Google Flu Trends is about 25% less accurate at estimating flu rates in the U.S. than the Center for Disease Control’s (CDC) […]

  • Forecast: Big Growth Ahead For Search, Online Advertising

    The truth of most forecasts lies not in their numeric precision but in their direction and trajectory. For years consumer time with the internet has not brought commensurate ad dollars to the medium. The recession, grudging recognition of consumer behavior and years of evangelizing finally appears to be changing all that.
    Metrics aggregator eMarketer is forecasting […]

  • Google Buying The “VoIP Infrastructure” Out From Under Competitors

    Google rarely does anything with a single objective in mind. There are almost always multiple goals or possibilities involved in most of its strategic moves and acquisitions. Such is also the case with its $68 million effort to acquire Global IP Solutions (GIPS). The company, headquartered in San Francisco but publicly traded in Norway, “provides […]

  • Maximizing PPC Budgets Using Alternative Search Engines

    When building out a successful campaign on the major search engines, there often comes a time when the influx of traffic hits a plateau. To continue growing results, advertisers need to extend their reach and resources elsewhere. There are a few different routes to take when it comes to acquiring new traffic—however, the path most […]

  • Tools For Businesses On Foursquare

    Businesses or consultants who work in the social media space know that one of the difficulties is keeping up with all of the new tools and websites and deciding whether it’s worth investing time and energy into using them. In this column, I’m going to take a look at Foursquare and some of the […]

  • Vote On The Third Annual Doodle 4 Google

    Google announced they are now accepting votes on the third annual Doodle 4 Google competition.
    You can easily vote by clicking over here. The voting period is between now and May 25, 2010 5:00 p.m. Pacific Time. The voting categories are broken into 4 age groups, Grade K – 3, Grade 4 […]

  • Link Building ROI: Measure With Caution

    In tough times when every marketing dollar matters, client questions about link building ROI tend to come up earlier in the conversation. If you are spending money to hire a link builder, you have every right to ask what the ROI might be for any tactic or service your link builder is suggesting you use. […]

  • The Life Of A Dual Personality Keyword

    The search volumes for keywords in Google’s Keyword Tool are not always what they seem – especially if they have more than one meaning in different languages. How does the Keyword Tool deal with these and how do we avoid making incorrect assumptions about keywords?

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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