SearchCap: The Day In Search, May 19, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo: We’re Moving From Web Of Pages To Web Of Objects

    Yahoo held a search event today in San Francisco at which the company connected the dots among a number of search initiatives that it has rolled out over the past couple of years: Search Assist, BOSS, Search Monkey, Search Pad and oneSearch. There was no announcement but a provocative reframing of all these efforts. The big [...]

  • Google Woos Brits With Bike-based Street View Project

    In the U.S., we tend to do our streets big and wide. In Europe, not so much. (I have literally been able to cross a road in Ireland in four steps, and I’m barely 5-foot-9.) This is a problem for Google’s Street View tool and its mission to map the world’s roads — even the [...]

  • SMN Webcast Wednesday: Mastering Local Listings

    Tomorrow, May 20 at 1 PM Eastern, Search Marketing Now presents: “Local Search Marketing: Local Listings GONE WILD!” with Michael Boland of the Kelsey Group and Bryan Simkins from FedEx. Local listings were once relatively easy—businesses targeted Yellow Pages and classified. Today, there’s a range of free online listings—from local search engines to city [...]

  • Google Using Algorithm To Find Potential Defectors

    According to the Wall Street Journal Google is trying to apply its own search techniques to the problem of employee retention: Concerned a brain drain could hurt its long-term ability to compete, Google Inc. is tackling the problem with its typical tool: an algorithm. The Internet search giant recently began crunching data from employee reviews and promotion [...]

  • The Importance Of Link Development Metrics

    Can you apply standard metrics to link development? We measure what’s going on in our PPC campaigns very easily. Metrics we have available include cost per click, cost per conversion/acquisition, total spent, number of impressions, number of clicks, etc. These numbers give us a good idea of how well our ads are performing, and we can [...]

  • Wolfram Alpha Is Already Monetizing Search Results

    Have a look at an Internet first: “computational knowledge ads” on Wolfram Alpha. (We can’t call them “search ads” if it’s not a search engine, now can we?) Gary Price tipped us to the presence of an ad for Lenovo’s ThinkPad appearing on what appears to be mainly math-related queries. The screenshot above is from a [...]

  • Google Finds No Data Misuse In Shoemoney Trademark Case

    Earlier this month, my Why Hasn’t Google Cleared, Fired Or Suspended Accused AdWords Employee? article asked why Google hadn’t yet publicly commented about accusations that one of their employees may have abused the AdWords system for his own benefit. Now the company is speaking up — and saying it has found [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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