SearchCap: The Day In Search, May 2, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Yahoo Supports New Robots-Nocontent Tag To Block Indexing Within A Page
  For over a decade, search engines have supported standards allowing you to prevent pages from being spidered or included within a search index. Today, Yahoo now supports a new twist — a way to flag that part of your page shouldn’t be included in an index. It’s called the robots-nocontent…
• Digg Gives In To User Revolt; Are Those DMCA Takedown Notices Even Valid?
  After a grassroots revolt by Digg users, Digg has decided to stop censoring posts about an HD-DVD decryption number used by the industry-backed Advanced Access Content System to protect HD-DVDs. The AACS claims that anyone publishing the number may be violating US laws against circumvention of copy protection. How the…
• Citysearch Gets New Look And Video
  Citysearch, one of the more venerable names in local search, has relaunched its site with an updated look and other "new and improved" features, including video. Video is currently available for New York, San Francisco and Los Angeles and has prominent placement at the top of the home page. It’s…
• Globe Glider Enables "Next Generation" Maps Mashups
  Super Mapping Mashup -> Globe Glider Next Generation from the Google Earth Blog reports that Globe Glider has enabled more features to wow those who want to do map mashups. Now you can integrate Virtual Earth to Google Maps and Virtual Earth to Google Earth, when before you were only…
• Google Goes To School
  As earlier reported this year, Google launched a premier edition of Google Apps which included email service, calendars, SSO services, instant messaging, spreadsheets, and more. One interesting detail of their recent promotions of Apps is how they’re pushing this out to schools, in both free and paid "premier" service options….
• Navigating Keyword Strategy In B2B SEO
  Perhaps nowhere is keyword strategy more complex than in B2B SEO. The lack of shared lexicons, the obscurity of most B2B brand names, the multiple parties involved in the purchase decision, and the extended nature of the buying cycle present unique challenges for B2B marketers. Here are some tips…
• Yang & Filo Sumo Each Other To Save The World
  Will wrestle for climate change from Yahoo’s Yodel Anecdotal blog covers that the co-founders of Yahoo put on sumo suits to wrestle each other. Jerry Yang and David Filo agreed to this match after Yahoos did their part to their impact on the environment. Why sumo wrestle? Reportedly, Yang…
• Google Might Buy NBC, Dow Jones (Walmart, Amazon, Pepsi….)
  How about this? Any time some major media company may be on the block, let’s make it a requirement that all media stories automatically insert a comment from some made up financial analyst suggesting that Google is thinking of buying the company too. Maybe I’ve just had it. I mean,…

Search News Headlines From Elsewhere

Applications & Portal Features

• Export All Your Documents from Google Docs, Google Operating System
• Google Desktop beats Mac’s search tool, Herald Tribune
• Could An Enhanced Google Talk Spell The End For Skype?, InformationWeek Blog
• Windows Live Calendar, Presence coming soon to a dev platform near you, All About Microsoft

Business Issues

• Google, Yahoo urged to boost rights policies in restrictive nations, San Jose Mercury News
• Ex-Yahoo exec joins Benchmark, Los Angeles Times
• GoogleClick: Do We Have More To Fear Than Fear Itself?, MediaPost
• AOL Ad Revenue Up 40 Percent in Q1, ClickZ
• Gung ho for Google, Pryor Daily Times

Link Building

• The Return of the Grey PageRank Score in the Google Toolbar?, Search Engine Roundtable
• 5 Reasons why Google PageRank is overrated and 5 more about why it can still be useful, SEOptimise
• Google: Nofollow Makes The Web’s Link Structure Natural, Threadwatch
• How Do You Obtain Links from .edu Sites?, Search Engine Roundtable
• 10 Simple Tips For Intelligent Link Buying in 2007, 10e20

Local, Maps & Mobile

• Whither Mobile Search?, Small Business SEM
• Virus spreads across Google Earth, virtually, News.com
• Barry Diller Goes Local, Forbes.com

Paid Search & Contextual

• Google Accounts landing soon, Inside AdSense

Podcasts

• PubCon vs. SES, Links, PageRank, Virus AdWords, News Search, iGoogle & More, SearchPulse
• Eric Ward Podcast with Eric Enge, StoneTemple
• The Diggnation Holds A Diggolution; Google Toolbar Gray’s Anatomy & More!, Daily SearchCast
• iGoogle – So Much Shorter Than My Google; Google Tells Viacom Bring On The Fight & More!, Daily SearchCast

Searching

• Finding what you need with the best search engines, Phil Bradley
• aftervote – The social search engine, Phil Bradley
• New Sphere Focuses On Connections Between News Stories, TechCrunch

SEM Industry

• Reader’s Choice Search Marketing Resources, Online Marketing Blog
• Search Engine Watch Forums Adds "Intrusive" Ads, Search Engine Roundtable
• Yahoo! Removes UK Overture Keyword Suggestion Tool, Search Engine Roundtable
• Neo@Ogilvy Partners with SEMDirector, Search Engine Watch

SEO & SEM

• Search Engine Reputation Monitoring, ClickZ
• Fixing Google Web 2.0 Style, Search Engine Journal
• How Well Can You Guess the Right Keywords?, Search Engine Watch

Social Media

• Google Love Affair with Wikipedia, Graywolf
• The Search Engine That’s Already Better Than Google, SEOmoz
• Which Blog Platform is the Best for SEO?, Naffziger
• Top 25 Most Popular Blogs May 2007, eBizMBA

Video, Audio & Image Search

• Joost Signs Deal With CNN, Sony, NHL; Prepares To Launch, TechCrunch
• YouTube Founders Wins Special Webby Award, InsideGoogle
• The Chart: Reality check on online video, Valleywag
• PodZinger Video & Audio Search Names New CEO, Search Engine Journal

Other Stuff

• G’day, California, Google Blog
• Google on Oprah, SEO BlackHat