SearchCap: The Day In Search, May 2, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Goes Search-Retro With Cleaner Look For Results

    Microsoft has started to roll out a new, simpler look for the Bing SERP. It looks very much like the “old Google.” It’s more spartan than the previous Bing UI — or “clean” if you prefer. As Google has added more graphics, icons and features to its SERPs some have complained that the pages are starting [...]

  • Microsoft Advertising Is Becoming “Bing” For SMBs

    There’s Microsoft, there’s Bing, there’s Yahoo, and there’s the Search Alliance. How can any small business search advertiser figure out what’s what? That’s the thinking behind the rebranding of Microsoft Advertising to Bing, announced this week. Besides the name change, marketing collateral and web sites will incorporate the large beautiful images that the Bing consumer [...]

  • How To Combine Search Retargeting & Keyword Contextual Targeting To Reach More In Market Searchers

    In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the world are deploying successful display campaigns targeting online consumers based on search [...]

  • No SMX Advanced Ticket? Here Are Your Options

    SMX Advanced conference tickets sold out even earlier this year, and we apologize to those of you who didn’t get one. Here are some other pass options for SMX Advanced, and some alternative conference options: Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 7. Each is an internet marketing deep [...]

  • Advanced Landing Page Techniques: Searcher Personas

    There are a million rules for search landing page design. You have to optimize the content and decide whether more stuff is better or worse for conversion. But it’s all moot unless your focus is on getting into the head of your customers. Searcher personas are the tool that delivers clarity as you develop ads [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web: Headlines will return tomorrow, our apologies for the omission today.

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is the Vice President of Technology for Search Engine Land's parent company, Third Door Media. Michelle oversees and implements all technical initiatives for each of the company's brands - Search Engine Land, Marketing Land, Search Marketing Expo (SMX), and Digital Marketing Depot (DMD). Connect with Michelle on Twitter - @MichelleRobbins and Google+.

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