SearchCap: The Day In Search, May 2, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Expands List of “Generic” Top Level Domains and Makes Them Geotargetable Typically, the country-code top level domain (ccTLD) is just that — a country code. For instance, example.co.uk has content for the UK, and example.com.au has content for Australia. Usually, registration of these domains is restricted. You have to prove that you are operating the site from the designated country. However, some countries have opened up [...]
  • Live @ SMX Advanced: Getting Mobile SEO Right As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Both comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC [...]
  • 100 SMX Advanced Tickets Left – Register Now! Join us in Seattle June 11-12 for SMX Advanced. You’ll participate in fast-paced sessions featuring the most knowledgeable speakers on the planet. Here are 3 reasons to register now: 1) There are about 100 SMX Advanced tickets left. When they’re gone, they’re gone. 2) Early Bird rates expire at the end of the day Friday, May 3. [...]
  • Bing iPad App Gets An Upgrade Bing has quietly released an update for the Bing iPad App, adding new features and making optimization improvements to the app. The app can be downloaded for free over here in the app store. The changes, as listed in version 1.3 include: Bookmark Web/Image/News Search Query Provide Daily Trending Images with density layout Enable Map [...]
  • Relax, The Search Industry Is Doing Just Fine For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the hegemony of search, real or just perceived, [...]
  • SEO Branding: Appearance In Search Results Impacts Brand Perception Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you about traffic, revenue and conversions. Likewise, in reflecting what is top of mind for search marketers, a perusal of industry websites shows [...]
  • Enhanced Campaigns: Ad Group Mobile Bid Adjustments Now In AdWords API The roll-out has begun. Earlier this month Google said it would be adding ad group-level mobile bid adjustments to enhanced campaigns. As of yesterday, ad group mobile bid adjustments are available through the AdWords API. The new feature is accessible from all current versions of the API with the new AdGroupBidModifierService. Google has updated the [...]
  • Yelp Reports Record Highs With $46 Million In Net Revenue For Q1 2013 Yelp released their first quarter 2013 earnings report today, announcing a 68 percent increase from Q1 2012 with $46 million in net revenue this quarter. CEO Jeremy Stoppelman started the earnings report webcast by stating the company had hit record highs in all core metric areas. Climbing to approximately 102 million, Yelp’s average monthly unique [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Paid Search

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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