SearchCap: The Day In Search, May 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • “Ads Related To…” Text Officially Rolls Out On AdWords’ Top Ad Block

    We’ve seen “Ads related to…” followed by the search query before, but now it’s at the top of the top ad block and it’s rolled out officially for most — if not all — search terms on Google AdWords. The new text appears at the top of the yellow AdWords box on search engine results [...]

  • Does Your Enterprise Have A Social Silo Just Wasting Money?

    The need for integration between social media and SEO is steadily increasing. We have all read the articles about the way that content is +1′ed by people you follow is shown in Google results (or how content Liked by a Facebook friend is elevated in Bing results). You have also most likely seen articles about [...]

  • WAP Search is Dead! Long Live WAP Search

    If you are a technophile, an online marketing specialist or a mobile marketer it can be easy to forget that a large part of your target market might not own a smartphone. This can be especially true if your demographic is broad reaching, and includes the upper and lower ends of the age spectrum (those [...]

  • 8 Features Advertisers Really Need From Google AdWords

    Google AdWords has seen a flurry of releases recently. Some have been good (Display Campaign Optimizer) and others bad (rotate changes) for advertisers. Many of these features are items Google wants to see as they help increase their bottom line or make it very easy to advertise. However, these new features are not necessarily what [...]

  • EU Offers To Settle With Google Over Anti-Trust Claims

    European Competition Commissioner Joaquin Almunia issued a statement this morning offering “preliminary conclusions” of the EU’s investigation of numerous antitrust complaints against Google. It lays out “concerns” about Google’s market power in four areas. Almunia acknowledges Google’s prior statements about a willingness to settle and suggests that if a settlement can be reached Europe and [...]

  • Bing Offers Advice On Google’s Penguin Update: Diversify

    Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Search blog named Penguins & Pandas Poetry. The post is about Google’s latest Penguin update and how SEOs and webmasters need to be better prepared for such updates. The basic advice is simple, SEOs and webmasters need to do one [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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