SearchCap: The Day In Search, May 22, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Yahoo Helping Newspapers Sell More Ads Online
  

  Here’s a change of pace: Some newspapers are making money online and crediting a search engine with making it happen. AdAge writes about the Yahoo-Newspaper consortium, and cites multiple cases where individual papers or newspaper groups are using Yahoo’s ad targeting technology to increase online-only ad sales. The consortium has sold an estimated $50 million in [...]

• Is Your Web Site Credible?
  

  In Lance Loveday’s Just Behave column the other week on Designing For The Subconscious Mind, he described his experiences when showing two different web site pages to an audience a half second apart. He then asked the participants which web site they’d prefer to do business with. The “professional” and “credible” page won [...]

• Yahoo Trying To Make Display More Like Search
  

  We’ve known for some time, based on a number of studies from Microsoft, Yahoo, SEM firms and ad networks, that an online ad campaign that includes both display and search performs better than one that features only display or search. In another version of that same theme, Yahoo recently said that it was using search [...]

• Google Enables Simpler SearchWiki Notes Sharing
  

  Brian Ussery noticed Google has changed the way you can share your SearchWiki notes in the search results. If you are logged in to Google and you have notes on search results, you can share those notes with friends. Here is how: (1) Search on the query at Google and the results should show [...]

• Twitter’s Biz Stone: In Case Of Earthquake, Seek Cover First, Twitter Later
  

  I had a nice interview with Twitter cofounder Biz Stone today on a wide-range of issues. Some I did on video, and I’ll post everything tomorrow when I finish some trimming and editing. But I couldn’t resist putting out this clip now where he advises everyone that in case of an earthquake, seek cover first, [...]

Search News From Around The Web:

Applications & Portal Features

• New Logo Look, Official Google Blog
• "Life is a great bundle of little things", Official Google Reader Blog
• New in Labs: Inbox preview, Official Gmail Blog
• Wikimedia Foundation to Add Creative Commons License for All Content, Read/Write Web
• Keyboard Shortcuts – Part 2, www.ymailblog.com

Business Issues

• Google invades upfront marketplace, Hollywood Reporter
• Yahoos: Buy One Of These Five Companies, www.businessinsider.com

Local, Maps & Mobile

• Google Maps Shows Suggested Routes, Google Operating System
• Bookmark Google Maps Search Results, Google Operating System

Link Building

• Link Building: Let’s Start With 50 Links, SEOptimise
• Link Builders Etiquette?, Vertical Measures

Paid Search & Contextual

• Euro reporting and you: your questions answered, Inside AdSense
• New Interface Thursdays: Managing keywords and the Search Query Report, Inside AdWords
• Using Ad Text to Find the Right Clicks, PPC Hero
• Who Advertises on Google AdWords?, SEO Book
• How to avoid “Internal Error” message when using adCenter API, adCenter Blog for Advertisers

Searching

• ‘Gumblar’ PC virus is targeting Google users, warn experts, The Guardian
• Keeping an Eye on Collecta: Real-Time Search Engine to Launch Soon, Read/Write Web
• Why is the @ character ignored in search queries?, YouTube Blog

SEM Industry

• Live Search is Listening, Live Search Webmaster Center Blog
• Ann Smarty Named Director of Media for Search & Social, Search Engine Journal
• Color Red in the Google Toolbar PageRank Indicator, Search Engine Roundtable
• DC SEO Meetup – May Event Highlights, Church Mojo

SEO & SEM

• Does Your Premium WordPress Theme Help You Rank For “Home”?, andybeard.eu
• Can I publish 100 pages at once?, YouTube
• Google Mobile Keyword Tool, SageRock
• How to Optimize 5 Types of Website Navigation, Shimon Sandler
• Get More Visitors to Your Website, Without Ranking Higher, SEOmoz
• Giving your older content an SEO audit, Jennifer Slegg
• Keyword and Niche Research with Yahoo! Answers, Daily SEO Tip
• My Keyword Density Has Popped Me To You, SEO.com
• SEO vs Paid Search, Bruceclay.com.au
• Whiteboard Friday – Embedded Content, SEOmoz
• Yahoo Search Japan Update: US Update Soon?, Search Engine Roundtable

Social Media

• Tweeting Your Way to a Job, New York Times
• TwitVid Wants To Be The TwitPic Of Video Sharing On Twitter, TechCrunch
• Twitter’s Search Engine Is Very, Very, Broken, louisgray.com

Video, Music & Image Search

• Mobile YouTube Experts: Share Your Skills With Others on Google, Search Engine Roundtable
• USA Government Channels on YouTube, ResourceShelf
• Yandex improves image search, Search Cowboys

Web Analytics

• Spotlight on Google Analytics features part 2: Custom Reporting, Conversion Room
• Tracking Transactions back to the Initial Referrer with Google Analytics, www.roirevolution.com
• Web Analytics Tips & Tricks: Share Your Google Analytics Data With Everyone, Google Analytics Blog

Other Items

• Two Frontend Engineering Positions at Yahoo!, Yahoo! User Interface Blog

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• A Framework for Thinking About Local Search Campaigns
• Thought You Knew About Online PR? – Think Again
• Featured FireFox Extension: Add-ons Suggestion Tool