SearchCap: The Day In Search, May 22, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Provides Competitive Information In New Auction Insights Report

  AdWords marketers’ days of regularly refreshing on all their keywords may be over — or at least that activity may not be quite so necessary. Google is releasing a new report — Auction Insights — that helps marketers understand how their ads stand, compared to others in the same auctions. “For a given keyword, the […]
• Just Because Someone Works At Google Doesn’t Make Them An SEO Expert

  I had an interesting email hit my inbox, someone showing me how a Google employee was “100%” sure there had been no Penguin Update. There was, of course, and it’s a reminder that just because someone is a Googler, that doesn’t mean they know how Google Search works. Google has nearly 25,000 employees (according to […]

• How To Tweet What You Want, Because Content Matters

  With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates. This is exactly why it’s more important than ever […]

• Former Yahoo Executive Pleads Guilty To Securities Fraud Charge Related To Microsoft Deal

  The Search Alliance between Yahoo and Microsoft had some unintended beneficiaries (now casualties). Yahoo’s former senior director of business management, Robert Kwok, has pled guilty to conspiracy to commit securities fraud, after being accused that he told a mutual fund manager in July 2009 that the deal between Yahoo and Microsoft was imminent. Among its […]

• Link Building Tool Review: Link Prospector

  Our link building tool review series continues today with Link Prospector by Citation Labs. A joint venture between Garrett French and Darren Shaw, Link Prospector is headquartered in Raleigh, North Carolina and has been online since February 2012. Garrett and Darren continue to add features to the tool, foreign-language support and an API are scheduled to […]

• 5 Tips To Manage Your Multinational Social Media

  One of the biggest challenges to delivering an effective social media campaign for big, multinational brands is executing the strategy on a practical level: you’ll have multiple networks, profiles, languages, and social media managers to control across different countries. Implementing your social channels effectively is critical for search optimisation these days, so getting on top […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Larry Page: It’s “Unfortunate” That Facebook Keeps Data Closed & Holds Users Hostage
• Getting Ready For A Post-Search World
• Measuring Social Engagement: 3 Ways To Identify High Value Content
• Google’s Acquisition Of Motorola Mobility Closes, What Now?
• Apple, Google & Microsoft Make Top 5 Brands In 2012 BrandZ Report
• The Verge’s “Scamworld” Profiles “Internet Marketing” Schemes You Should Avoid

Search News From Around The Web:

Applications & Portal Features

• Introducing “Mozilla Webmaker:” helping the world make the web, The Mozilla Blog
• Notifying users affected by the DNSChanger malware, Google Online Security Blog

Business Issues

• Intellectual property issues will make it hard for Google to keep its Chinese ‘open Android’ promise, FOSS Patents
• Larry Page on Charlie Rose: “We’re still waiting” for Facebook to unlock user data, VentureBeat
• Google gathering: Search engine is taking its quest for knowledge offline at a secluded British hotel, Belfasttelegraph.co.uk

Local, Maps & Mobile

• Lithuania turns down Google, The Lithuania Tribune

Link Building

• What happens if I link to a good page that later becomes spammy?, YouTube
• Google & Link Schemes – Several Shades of Gray, Search Engine Watch
• Linking To Bad Web Sites? Google Says Don’t Worry About It, Search Engine Roundtable

Searching

• Google Knowledge Graph Already Upsetting Religions, Search Engine Roundtable
• Mozilla accelerates search navigation with blekko, blekko

SEM Industry

• Yo!Yo! SEO’s Dana Lookadoo on Re-branding and SEO+, SEO Copywriting
• The Future Of Web Searching, The Kojo Nnamdi Show

SEO & SEM

• Google AdWords Auction Insights Reveals Who You’re Competing Against, Search Engine Watch
• Google Listing Name Servers Instead Of Web Address?, Search Engine Roundtable
• Google Webmaster Academy, Search Engine Roundtable
• SEO, Why You Are Doing it Wrong, Search Engine Watch
• The Google AdWords Rotate Ads Workaround, Search Engine Roundtable
• Introducing Webmaster Academy, Official Google Webmaster Central Blog
• PPC Basics – adCenter, an introduction, adCenter Blog
• What should I do if my competitors are using webspam techniques?, YouTube

Social Media

• How to Increase Your Facebook EdgeRank, Vertical Measures

Video, Music & Image Search

• A New Home for Computer Screens: The Face, Wall Street Journal
• More Google Glasses Patents: Beyond the Design, SEO By The Sea