SearchCap: The Day In Search, May 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. The tools are designed to guide users in identifying similar campaigns that target different devices and merge them into one enhanced campaign in five steps: Identify campaigns for merging: Analyze your current AdWords campaigns and automatically generate a list [...]
  • Site Command Limited To 30 Results? Google Says A Temporary Domain Clustering Bug Over the past day or so, we’ve been seeing reports that some of us can replicate ourselves, where the site command (i.e., in Google was limited to only showing 30 results. The rumors were that with the recent domain clustering change Google pushed out this week has severely impacted the site command. Those rumors [...]
  • 2013 Doodle 4 Google Winner Showcases Heartfelt Reunion Between A Soldier & His Daughter The 2013 Doodle 4 Google National winner was announced today on Google’s Official Blog. Selected out of 130,000 submissions based on the theme, “My Best Day Ever…”, the winning drawing by Sabrina Brady of Sparta, Wisconsin tells the story of being reunited with her father after his 18-month deployment as a soldier in Iraq. As [...]
  • Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study) On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to last [...]
  • Google Trends Gets New Monthly Top Charts & Trending Topics Displayed In Bold Color Visualizations Google Trends has started a new monthly “spirit of the times” Top Charts feature with more than 40 categories of Top 10 lists that include people, places and things ranked by search interest. According to today’s post from Google’s Official Blog, the Top Charts go back to 2004 and will continue to be updated monthly. [...]
  • Non-Descriptive Labeling Can Hurt Your SEO & Site Usability Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The concept of “context auditing” should be part of every search [...]
  • Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement The High Court of England and Wales ended a five year legal battle between Marks & Spencer and Interflora yesterday. The court ruled in favor of flower delivery network Interflora, concluding that retailer Marks & Spencer breached trademark infringement laws by bidding on the keyword ”Interflora” in its Google AdWords campaigns. In the European Union, Google allows [...]
  • Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search including keywords, rankings, traffic potential and Universal SERPs. According to the findings, not only are a [...]
  • Programmatic Attribution Modeling – Don’t Just Measure, Execute The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is actually the wrong goal to be aiming for. [...]
  • Free Google Shopping Listings To End Worldwide July 11th On June 11th, Google Shopping will complete the global transition to the pay-for-play model that was introduced in the U.S. last fall. Advertisers in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic will need to run Product Listing Ads to promote their products on Google Shopping. [...]
  • 7 Principles From 7 Years Of Landing Pages In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first prototype of a landing page management platform. At the [...]
  • Google’s Impressive “Conversational Search” Goes Live On Chrome The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search, and I’ve seen all types of things that have promised to revolutionize the space, especially [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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