SearchCap: The Day In Search, May 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. […]
Barry Schwartz on May 22, 2013 at 5:00 pm | Reading time: 8 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta
The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. The tools are designed to guide users in identifying similar campaigns that target different devices and merge them into one enhanced campaign in five steps: Identify campaigns for merging: Analyze your current AdWords campaigns and automatically generate a list […] - Site Command Limited To 30 Results? Google Says A Temporary Domain Clustering Bug
Over the past day or so, we’ve been seeing reports that some of us can replicate ourselves, where the site command (i.e., site:www.domain.com) in Google was limited to only showing 30 results. The rumors were that with the recent domain clustering change Google pushed out this week has severely impacted the site command. Those rumors […] - 2013 Doodle 4 Google Winner Showcases Heartfelt Reunion Between A Soldier & His Daughter
The 2013 Doodle 4 Google National winner was announced today on Google’s Official Blog. Selected out of 130,000 submissions based on the theme, “My Best Day Ever…”, the winning drawing by Sabrina Brady of Sparta, Wisconsin tells the story of being reunited with her father after his 18-month deployment as a soldier in Iraq. As […] - Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)
On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to last […] - Google Trends Gets New Monthly Top Charts & Trending Topics Displayed In Bold Color Visualizations
Google Trends has started a new monthly “spirit of the times” Top Charts feature with more than 40 categories of Top 10 lists that include people, places and things ranked by search interest. According to today’s post from Google’s Official Blog, the Top Charts go back to 2004 and will continue to be updated monthly. […] - Non-Descriptive Labeling Can Hurt Your SEO & Site Usability
Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The concept of “context auditing” should be part of every search […] - Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement
The High Court of England and Wales ended a five year legal battle between Marks & Spencer and Interflora yesterday. The court ruled in favor of flower delivery network Interflora, concluding that retailer Marks & Spencer breached trademark infringement laws by bidding on the keyword ”Interflora” in its Google AdWords campaigns. In the European Union, Google allows […] - Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities
After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search including keywords, rankings, traffic potential and Universal SERPs. According to the findings, not only are a […] - Programmatic Attribution Modeling – Don’t Just Measure, Execute
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is actually the wrong goal to be aiming for. […] - Free Google Shopping Listings To End Worldwide July 11th
On June 11th, Google Shopping will complete the global transition to the pay-for-play model that was introduced in the U.S. last fall. Advertisers in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic will need to run Product Listing Ads to promote their products on Google Shopping. […] - 7 Principles From 7 Years Of Landing Pages
In preparing a presentation for last week’s Interactivity Digital conference in Miami, I was struck by a realization: I’ve been working with landing pages for seven years now. (Actually, I prefer to think of them as post-click experiences.) Seven years ago, my company launched its first prototype of a landing page management platform. At the […] - Google’s Impressive “Conversational Search” Goes Live On Chrome
The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search, and I’ve seen all types of things that have promised to revolutionize the space, especially […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option
- Twitter Adds Two-Factor Authentication Option Amid Recent Twitter Account Hijacks
- Official: Google Confirms “Conversational Search” Is Live In Chrome
- Twitter’s Lead Generation Card Now Live For Selected Brand Advertisers
- Apple Targets Samsung Galaxy S4 & “Google Now” With Amended Patent Claims
- Google Glass Now Being Offered To #ifihadglass Contest Winners
- DIY News Facebook Feed Retargeting: Self-Service Platform Launches To Harness FBX & The Feed
- Twitter Sued By User Who Wants @SunValley Back, Claims Twitter Acted Like Bully
- NAI Issues Revised Code Of Conduct For Interest-Based Advertising
- Auto-Responders: Why Trigger-Based Email Will Increase Your Conversions
- Rimm-Kaufman Group Acquires Vanessa Fox’s Nine By Blue
- Study: 77 Percent Of Smartphone-Driven Retail Purchases Happen In Stores
- The Minimalist’s Guide To Social Media Metrics
- Google+ Updates Mobile Web Interface In Line With Recent Changes To Content Stream
- Facebook Dominates Teen Social Networking But Enthusiasm Waning Over Drama, Stress & Oversharing
- Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption Way Up
Search News From Around The Web:
Applications & Portal Features
- A smoother Drive app for Android, Official Google Enterprise Blog
Business Issues
- Hipmunk CEO: We think we can be bigger than Kayak, skift.com
- It’s been 10 years: Google is officially a New Yorker, Fortune Tech
Local Search & Maps
- Basic Checklist for How to Rank in Google Places, Web Marketing Today
- How Facebook ‘Home’ Could Change Mobile Search Forever, Search Engine Journal
- Image Overlays with Bing Maps (JavaScript), Bing Maps Blog
- Issues With Your Google Maps Reviews? Read Here., Search Engine Roundtable
- Spruce up your business for spring, Google and Your Business
Link Building
- 10 Unique Ways Small Businesses Can Win at Link Earning (Part II of II), Search Engine Journal
- 5 myths about manual penalty recovery, Branded3
- How to Turn Events into Link Building Opportunities, Search Engine Watch
Paid Search
SEM Industry
- How To Get Google’s Matt Cutts To Reply To Your Webmaster Questions?, Search Engine Roundtable
- Is the color of your shirt related with the SEO topic that you are talking about?, YouTube Blog
SEO & SEM
- Tumblr Purchased by Yahoo: What It Means for SEO, Social and Advertisers, advancessg.com
- 5 SEO Tips For Rebranding Your Website, Search Marketing Sage
- 7 Steps to SEO at Scale: How to Ramp Up Your Search Engine Optimization Strategy, Online Marketing Blog
- Automating Elements of SEO – Podcast Episode #210, Site Visibility
- Bidding best practices (part 2): Improving results with location bid adjustments, Google Mobile Ads Blog
- Decoding Google’s Referral String (or, how I surviVED Secure Search), SEOmoz
- Give Some Roar to your SEO to perform in the Bing Organic Results, Bing Ads
- How Google Ruined Marketing, Portent
- How to Detect Swindles and Spam Lurking in Your Search Results, New York Times
- How To Recover From A Manual Google Penalty – Step By Step Guide, koozai.com
- Migration to Enhanced Campaigns Spikes CPA, PPC Hero
- Predict the Online Sales and Traffic Gains from SEO with New Searchmetrics functionality, realwire.com
- SEO is Like… 9 Hilarious SEO Analogies, internetmarketingninjas.com
- The Grand Bargain, Bing Search Blog
- Use Content to Boost Your PPC ROI, PPC Associates Blog
- Why You Should Be A Whore With Your Business’ Meta Data, Local SEO Guide
Video, Music & Image Search
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