SearchCap: The Day In Search, May 26, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Gives A Sneak-Peek At Its New Home Page

    Yahoo continues to develop a new home page, and today has shared a sneak-peek at the latest design that’s being tested internally.

    The “My Favorites” column on the left side of the page seems to be where the big changes are happening. Yahoo currently lists more than a dozen of its own properties in this [...]

  • SEOs Dissect How To Rank In Local Search

    Twenty-seven local search marketers from the U.S., Canada, and Europe have shared their opinions and insights in the second edition of the Local Search Ranking Factors. Organized by David Mihm, it’s a project that aims to help local businesses understand how Google and Yahoo rank local businesses. David sent out a questionnaire listing 49 possible [...]

  • Google Testing More Inline Images In Web Search Results

    Blogstorm is reporting noticing Google testing showing several images within the search results for a search on personal development books, in the UK. This is unique in that there are 9 images under a search result’s title and above the description. Here is a screen capture, furnished by Blogstorm:

    In addition, it shows “17 images” in [...]

  • SMX Advanced Next Week – Less Than 30 Tickets Left

    There’s still time, but not much. Register now or you may miss out on SMX Advanced, the year’s most anticipated conference for experienced search marketers. There are less than 30 tickets left for this exclusive event in Seattle, June 2-3. Still deciding? Here are some helpful links:

    Check out the complete agenda See who’s speaking Take a look at [...]

  • Microsoft To Spend $80 Million Advertising New “Bing” Search Engine

    Call it Microsoft Week (or weeks as the case may be). We’ll likely hear the name of the new search engine this week from the AllThingsD conference and next week, to coincide with SMX Advanced, the public will get a chance to actually use it. While everyone who reads this blog will no doubt test drive [...]

  • Google Search Click Tracking Changed

    I reported Google appears to be testing a new click tracking method in the search results. In the past, Google selectively tracked clicks by appending tracking URLs to the search results. Now, it appears that those tracking URLs are done through JavaScript and are virtually invisible to the end user. Here is a sample [...]

  • Search + Display Advertising = Reduced Cost Per Acquisition

    There have been numerous reports published over the years by Google, Yahoo and Microsoft that attempt to prove how the use of display advertising, when combined with search, can increase your overall campaign performance. A recent report published by iProspect, Search Engine Marketing and Online Display Integration Study was featured in an article for MediaPost titled [...]

  • Beyond Voting: Why Editorially Driven Social News Sites Matter

    Power to the people! Sites like Digg, Reddit, Propeller and Mixx have become popular social news sites due to the community driven aspect that fuels them. Traditionally these news sites offer “digital democracy” that entices users because they themselves are able to determine what is (and isn’t) news. However, a different form of social news [...]

  • Twitter’s Biz Stone: Thoughts On Repositioning Twitter, Search Ads, The Twitter Ecosystem & More

    Last Thursday, I talked with Twitter cofounder Biz Stone on a variety of issues about Twitter but especially focused around search. In the interview, he discussed: how Twitter may redesign its home page to better reposition itself as a sharing and discovery service; how discovery might be enhanced by perhaps by allowing [...]

  • Google’s Yellow Memorial Day Ribbon & Logos From Other Search Engines

    Today is Memorial Day, so please expect lighter then normal coverage here. I have

  • How Will Google’s Recent Trademark Changes Affect You?

    Google has recently made two big changes regarding trademark usage within AdWords. One is a shift in the number of countries where trademarked words are allowed as keywords. The other is how trademarked words are allowed in ad copy within the US. Google’s trademark policy has been rehashed in several large media outlets. Unfortunately, most of [...]

  • 14 Key Requirements For A Search Friendly CMS

    One of the most important SEO decisions you make is the selection of your content management system (CMS). Your CMS can make SEO easy, or, in some cases, make SEO virtually impossible. Here are 14 crucial elements you should verify in a CMS before you commit to using it. 1. Control over titles, H1 [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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