SearchCap: The Day In Search, May 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Is It Time For A New Compensation Model For Search And Digital Marketers?
Pay for performance is certainly not a new concept. But a number of digital marketing industry pundits have publically suggested that attribution measurement should drive a new compensation model for publishers and search engines that’s based on the actual contribution they make to each conversion and dollar of revenue, rather than for the credit that [...]
- How Yelp Crushed Citysearch & Yahoo Local … & Why Google Is Stealing Yelp’s Playbook
A fascinating study published last year compares the reviews and reviewers at three local business websites: Yelp, Citysearch and Yahoo Local. And, in explaining how Yelp overtook the other two, it also hints — in my opinion — at how Google is trying to beat Yelp by using Yelp’s own playbook. Citysearch and Yahoo Local [...]
- How To Get Free Unique Content With Product Reviews: 15,000+ Words In 12 Hours
With the recent Google update of Panda attacks, now more than ever retailers need to focus on creating unique content that’s also high-quality. An easy way to get this content is to ask for help! Today, I’m going to cover how you can optimize customer product reviews to make more with your online store. By [...]
- Friends Don’t Let Friends Use NoFollow
This is an old, old issue, but one that keeps cropping up. People keep using nofollow. Why? Please, tell me why? The nofollow tag is bad, bad, bad for SEO campaigns. The only time you should use it? If you’re selling links or doing something that could be interpreted as selling links, and want to [...]
- Live Blogging The Google Wallet Launch Press Conference
Google’s Commerce VP Stephanie Tilenius took the stage this morning in New York to announce what everyone was expecting: Google Wallet. She said that Google wants to create “tomorrow’s best shopping experience” and “bring online and offline together” through an open payments platform. Google aspires to bring offers, payments and loyalty together at the point [...]
- The Unexpected Consequences Of Higher Quality Scores
Quality score can drive the success or failure of your paid search keywords, and the two best known impacts of quality score are the effect it has on text ad position and cost-per-click: Ad position is determined by Ad Rank which is calculated as bid x quality score. CPC is calculated by dividing the Ad [...]
- Q1 Online Ad Revenues $7.3 Billion, Search Nearly Half
The IAB announced this morning that online ad revenues were $7.3 billion in the US in Q1 2011. This is a 23 percent increase over the same period last year. In 2010 total online revenues were $26 billion according to the IAB. For the full year 2010 (graph below) paid search constituted 46 percent of [...]
Search News From Around The Web:
Applications & Portal Features
- @BEA: Is Google eBooks Planning A Rental Service?, paidContent.org
- Introducing the people widget, Official Gmail Blog
- Outside In: Jeff Hayzlett, Celebrity CMO and author of “The Mirror Test”, Yodel Anecdotal
- Facebook Slams Man Who Claims Ownership, New York Times
- Mark Zuckerberg’s new challenge: Eating only what he kills (and yes, we do mean literally…), Fortune
Local, Maps & Mobile
- Google Launches StreetView Cars in India, Wall Street Journal
- Google’s Marissa Mayer: Local Topics Now 20 Percent of Queries, Beet.TV
- Finding Fresh Linkers: Quick Linkfromdomain Hack, distilled
- How to Turn a Google Penalty into Great Linkbait, by J.C. Penney, SEOptimise
- Linkbait and Content Marketing – What Are Your Goals, Michael Gray
Paid Search & Contextual
- Key policy takeaways from AdSense in Your City, Inside AdSense
- Microsoft Advertising pubCenter Maintenance 6/4 from 11AM-7 PM PDT, pubCenter Blog
SEO & SEM
- Google PageRank Update Coming Soon, Search Engine Roundtable
- Google’s Disclosure / Disclaimer / Doubt Tax, SEO Book
- How Google Killed Category Killer Domain Names, SEO Book
- Making Use of Google Keyword Status Data, Rimm Kaufman
- Israel preparing itself for Twitter war over Palestinian state, Haaretz
- 4 Facebook Marketing Tactics You Might Not Know About, SEOmoz
- Facebook gobbles up anti-Facebook domain names, Royal Pingdom
- LinkedIn eyes business opportunities in China, Reuters
- Now You Can See Twitter The Way I See Twitter, TechCrunch
- Zuckerberg Takes Back Under-13 Remarks, But Not Really, AllThingsD
- What’s new about Analytics Intelligence?, Google Analytics Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- SEO Content – If You Hate to Write It, People Will Hate to Read It – The mindset you're in when you sit down to write plays a major role in what your readers will think of it. If you hate to write, you'll produce SEO content that other people hate to read.
- Bin Laden and The IT Crowd: Anatomy of a Twitter hoax – Rumours circulating on Twitter that Osama Bin Laden was a fan of The IT Crowd sitcom were an elaborate new media hoax. Here comedian Graham Linehan explains how he organised the ruse.
- EU based sites have 12 months to "get their house in order" – For all Internet marketing companies that haven't fled to the Caymans yet, or which haven't pockets deep enough to pay fees like £500,000 for storing cookies on their visitor's machines, Shaun Anderson explains the "orderly transition" of websites to compliance with one of the most ridiculous laws on this planet, the new "EU Privacy Directive On Cookies", in layman terms.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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