SearchCap: The Day In Search, May 27, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search May 2008 Index UpdateThe Yahoo Search blog posted a new weather report today. The report tells us to expect some fluctuations in the search results found at Yahoo Search. […]

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Yahoo Search May 2008 Index Update

    The Yahoo Search blog posted a new weather report today. The report tells us to expect some fluctuations in the search results found at Yahoo Search. Priyank Garg & Sharad Verma of Yahoo said, that they are releasing “some changes to our crawling, indexing and ranking algorithms over the next…

  • Search Illustrated: Increasing Brand Awareness With Search

    When brand awareness is the goal, it’s sometimes easy to implement PPC as a “go to” for increasing awareness quickly and effectively. But, paid search is just one part of a broader, long-term brand awareness campaign. This week’s infographic explores how SEMs can utilize all facets of search to…

  • PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?

    There are many ways to bill for PPC management and each has its own distinct characteristics. Some of these billing techniques align more with an agency, and others more with an advertiser. For agencies, the proper billing types can make the difference between being profitable and going out of…

  • Don’t Call Me Linkbait

    When use of the phrase “linkbait” first started to achieve critical mass, some dismissed it as nothing more than a fad that would be dead in a year. Some truly understood linkbait and tried to explain it while some of those who grasped it ran with it and went…

  • Viacom And Google Assail Each Other In Court: Viacom “Threatens” Freedom, Says Google

    You may recall that the failure of Google and Viacom, which owns MTV and Comedy Central among other properties, to negotiate an agreement to work together (read: revenue sharing) resulted in a very public Viacom-Google “pissing match” over copyright infringement and whether Google had made good faith efforts to protect…

  • 2008 Memorial Day Search Logos

    Today is Memorial Day, so we plan on keeping it light over here at the blog today. I have a post at the Search Engine Roundtable, with a collection of logos I have found from the various search related companies and blogs for the special day. Here is a single…

  • Yes, Truthiness Is A Credibility Factor Google Cares About

    Doing A Fake Story For Linkbait? Disclose — Or Face The Wrath Of Google from last week is still a hot topic of discussion in the industry. In fact, Google’s Matt Cutts posted a more detailed explanation of why a fake story without disclosure is something, in some cases, Google…

  • Travel Appears To Be Next Up For Google

    BusinessWeek writes about Google’s potential plans to enter the travel arena with a specialized offering. That offering, assuming it appears, would likely include a heavy dose of video. There would also likely be a heavy helping of Maps. Interestingly, Google is pushing Maps and MyMaps today as a travel/trip planning…

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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