SearchCap: The Day In Search, May 27, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Live Search Adds Sports Stats & Scores
  

  I’m a little surprised that Microsoft is rolling out newish functionality on Live Search given that the Kumo launch is immanent. But the Live Search blog announced that sports stats and scores will appear in a “one box” like presentation when events, teams or player names are queried:

  What this means, I assume, is that we’ll [...]

• Live Blogging The Google I/O Keynote
  

  I’m at the Google I/O conference, where it is being opened by Google CEO Eric Schmidt. He’s welcoming the audience and saying it’s great to be in front of programmers and saying, “it’s time. it’s time for us to take advantage of the amazing opportunity before us … it has been 20 years trying to build [...]

• Google Holodeck: StreetView In 360 Degrees
  

  Google StreetView images are pretty cool, in how you can virtually spin around and see what’s on a street in all directions. But far cooler is a Google StreetView “Holodeck” simulator that Google has at its Mountain View campus. Climb into this, and you get StreetView scenes animated, projected on screens [...]

• Yahoo Image Search Adds Creative Commons Filter
  

  The Yahoo Search Blog announced they have added a very useful search filter to Yahoo Image Search. The filter is known as the creative commons filter and it allows searchers to find images that can be reused for commercial reasons or that can be modified (remixed, tweaked, or built upon) with restrictions set by [...]

• Image Ads Come To Google AdSense Link Units
  

  Google announced they will now be displaying image banner ads on the bottom of the link unit ad pages. A link unit is an AdSense ad that takes the user to a page of ads. Those ads have always been text based ads, now Google will be showing an image ad that [...]

• 10 Goals For Link Building Campaigns: Moving Beyond “Get More Links”
  

  “Get More Links” is not an effective goal, even if it’s the directive you’ve received from clients or management. This article proposes ten different goals for your link building efforts, along with suggestions on tactics and ways to find and qualify link prospects for each.

• How To Protect Your Brand Under Google’s New Trademark Policies
  

  If you are a Google Adwords customer you may have read that the Adwords’ trademark enforcement policies are going through a big change which will impact the control that you have over use of your brands on paid search. The new policies will impact you starting on June 4th and June 15th, 2009. Earlier this week, [...]

Search News From Around The Web:

Applications & Portal Features

• Bug Update, Yahoo! Groups Blog
• Google Reader on your Google Desktop, Official Google Reader Blog

Business Issues

• D7: Yahoo Would Sell For "Big Boatloads of Money", Barron’s Online
• Industry Moves: Yahoo’s Head Of Video Departs; THQ’s EVP Of Publishing Leaves, Too, paidContent.org
• Time Warner To Decide On AOL Spinoff At Thursday Board Meeting (It’s A Done Deal, Supposedly), TechCrunch
• Yahoo CEO Open to Microsoft Deal, Wall Street Journal

Local, Maps & Mobile

• Announcing Google Maps API v3, Google Geo Developers Blog
• Businesses layer for Google Earth on your iPhone, Google LatLong
• Danny Sullivan on Tricky Issues in Local Search, GetListed.org
• Pics: Google Latitude On The iPhone — But It’s Not A Native App, TechCrunch

Link Building

• Indispensable Link Building Tools, Wiep.net

Paid Search & Contextual

• Excluding Sites in AdWords is Confusing in New User Interface, Search Engine Roundtable

Searching

• MTV Movie Awards on Live Search, Live Search

SEM Industry

• FREE SEO & Social Media Mastery Course Birthday Giveaway!, Joseph Morin
• SEO Blogs Need A Serious Spring Clean, andybeard.eu
• SEO Scammers/Spammers Worse In This Rough Economy?, Jaan Kanellis

SEO & SEM

• New Base Terms of Service, Google Base Blog
• Best Practices for Optimizing URL Structure, Shimon Sandler
• Do You Trust Google’s Keyword Tool?, Search Engine Roundtable
• Does Google Rank Pages Higher on Specific Days of the Week?, Search Engine Roundtable
• How can new pages get indexed quickly?, YouTube
• KeywordSmash Free Keyword Research Tool Launched, Bill Hartzer
• Online Marketing Tips Video: Being Social in Social Media, Search Marketing Gurus
• Rewriting the Beginner’s Guide Part X: Measuring and Tracking Success, SEOmoz
• SEO 2.0 – SEOs are Marketers Too!, SEO.com
• Webmaster tips: fighting back against hacks and spam, Official Google Enterprise Blog
• What Snapshot of SEO Drives Your Web Business?, Online Marketing Blog

Social Media

• FeedStats: FriendFeed Stats For You and Your Friends, Microblink
• Can You Save A Damaged Brand?, outspokenmedia.com
• The Problem with Social Media in the Office, eMarketer
• Twitter Founders Say They’re In for the Long Haul, New York Times

Video, Music & Image Search

• Cool Uses of YouTube APIs, YouTube Blog
• Google Bans Music Uploads From Blogs, The Korea Times

Other Items

• Google does the Champions League (mostly), blog.arhg.net

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• How to Twitter… Naked – Local Search News
• 6 Classic Articles Every SEO Should Read
• Indispensable Link Building Tools
• Why SEO & Usability are like two peas in a pod
• 80+ Online Resources for the Digital Enterprise
• Interviewing Shari Thurow on SEO Et Al
• The Number One Question I Am Asked About Twitter
• The ABCs of a Great SEO Leader
• AdSense is now an Unsupported Product
• Track Keyword Positions with BLVD Status
• Local Search Ranking Factors, Vol. 2