SearchCap: The Day In Search, May 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Shopping, Product Extensions, Come To Four New Countries
Google has launched Shopping, aka Product Search, in four new countries today — The Netherlands, Spain, Italy and Australia. The company has also launched Merchant Center in Australia. Users of Google search in these countries will now see Shopping results on their main search results page, and can refine by clicking a Shopping tab on [...]
- Contrarian Perspectives On Link Building
Today’s column is not easy for me to write. I’ve resisted writing it because I don’t want to come across as a preaching. smug, I-told-you-so-LinkMoses. Then again, plenty of people already think that, so what the heck. Here goes. The overwhelming majority of websites have no business whatsoever being on the web at all. Which [...]
- Where Is Google Investing Its Marketing Spend Internationally?
If Google reigns supreme and leads the majority of the world’s markets taking a comfortable first place, why would the company decide to dramatically expand its sales and marketing efforts? This is a question many analysts were asking following Google’s recent first quarter 2011 results announcements – and with good cause, when you start to [...]
- How To Get News From Social Network Aggregators
Each day there are billions of posts on social media sites, and places like Facebook and Twitter allow users – with virtually no filter – to post whatever they may please. If babygurl14 wants to lay our her game plan for the day, she can (including pictures or Glitterfy links). If your grandpa accidentally posts [...]
- Bing To Become Default Search (And Maps) On RIM BlackBerry Devices
According to a tweet from Michael Gartenberg Bing is going to be the default search engine on RIM BlackBerry devices. Apparently Steve Ballmer took the stage at BlackBerry World 2011 and announced that Bing and Bing Maps would be “integrated at the OS level” on BlackBerry handsets coming later this year. Bing for Mobile offers [...]
- Police Raid Google’s Korean Office Over Location Data
Police apparently raided Google’s Korean offices in Seoul “on suspicion its mobile advertising unit AdMob had illegally collected location data without consent,” according to a Bloomberg report. This is the most extreme action taken by any government in the growing controversy over smartphone location data — essentially criminalizing data collection. In the US Apple and [...]
- Report: Google Most Reputable Corporation In U.S.
Harris Interactive published their 12th annual reputation ranking study for U.S. corporations. This year, Google grabbed the top spot scoring a 84.05 out of 100. The study compares 60 of the “most visible companies in the U.S” and asks 30,000 Americans to take the Harris Poll online panel. They are asked to identify the companies [...]
- 6 Key Takeaways From The Local Search Association’s Inaugural Conference
Over the course of four jam-packed days last month, local search professionals from across the country and around the world gathered in Las Vegas for the inaugural Local Search Association annual conference, “Search Starts Here.” As the theme suggests, the goal of this year’s conference was to explore how local search companies are leveraging new [...]
- Yahoo! Shutters Search Marketing Blog
In yet another sign that search marketing on Yahoo has moved elsewhere, the company is shutting down its Search Marketing Blog at the end of the month. Traffic will be redirected to the company’s Advertising Blog. The move is another small step away from search for Yahoo, begun in earnest when the company announced its [...]
- On Yahoo, Teens Ask: “Who Is Osama Bin Laden?”
“Who is Osama Bin Laden?” Does anyone really need to ask? Apparently so, according to Yahoo — teenagers. Two thirds of those searching for an answer to that question were teenagers, the company says, along with some other related search statistics. Teens & Osama Bin Laden’s Death Yahoo’s released a mishmash of stats about Osama [...]
Search News From Around The Web:
Applications & Portal Features
- XYDO Launches to Prioritize & Organize News, mashable.com
- Microsoft’s plan to increase its focus on developers: The full internal memo, ZDNet
- Twitter To Buy TweetDeck For $40 Million – $50 Million, TechCrunch
- Yahoo Gains After Greenlight Acquires Stake, Citing Alibaba, Bloomberg
- Dear Yahoo, I Hate You, ClickZ
- Russian search giant Yandex blows whistle on whistle-blower, The Register
- Viacom Takes A Final Shot At YouTube, paidContent.org
- Yahoo Grabs Top Editor From AOL’s Huffington Post, AllThingsD
Local, Maps & Mobile
- Imagery Update – Week of May 2nd, Google LatLong
- Google Fixes "Invalid Country" Google Places Bulk Upload Issue, Search Engine Roundtable
- Traffic information coming to Google Maps in Sweden and Taiwan, Google LatLong
- Can I tell Google about links to my site?, YouTube
- How to Build Links with Images, Michael Gray
- Link Building Tips For One Way Links, Search Engine Roundtable
- Mind-Blowing List Building Tip #1, Search Engine Journal
- Announcing MozCon 2011, SEOmoz
SEO & SEM
- Budget Option Improvements Coming Soon to Microsoft Advertising adCenter API, adCenter API Blog for Developers
- adCenter Desktop: The April 2011 Upgrade is Now Ready for Download, adCenter Blog
- Bing Shopping Requires Merchant Shopping Carts To Be Secure, Search Engine Roundtable
- Boost Your adCenter Efficiency Part 1 – How to Quickly Add and Edit Match Types in Microsoft adCenter Desktop [Tutorial], adCenter Blog
- Getting the most out of your SEO team, Search Engine People
- Google Panda Update – User Behavior and Other Signals., We Build Pages
- Improve Quality Score Or Die, Certified Knowledge
- May 2011 Google Webmaster Report: Panda 3.0, Search Engine Roundtable
- Remove Extra Parameters from WordPress URLs for Better SEO, Digital Inspiration
- Six Things Your AdWords Manager Won’t Tell You, Search Engine People
- Understanding AdWords Average Position: Optimize Your PPC Performance, Search Engine Watch
Video, Music & Image Search
- Google Voice and Sprint integration is live, Google Voice Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Stepping Off the Drug-Fueled Animal Ledge – Lisa Barone does two great things with this piece:a) she gives Aaron Wall the credit he deserves for being the most unique voice in the industryb) she explains why you don't have to do what he suggests in a recent post of his (while acknowledging that he's write at the macro level)
- A Study of Fan Engagement on Facebook Pages – In this report, Visibli analyzed over 200 million Facebook Fans to determine their engagement habits across different Fan Page types. By tracking the number of Likes and Comments that each post received over time, they studied the resiliency of each Facebook post as well as the overall activity.
- Shopping Cart Page Checklist: 16 Things I Look For – Great list of items to look for, evaluate, and optimize for an ecommerce shopping cart.
- Official Google Webmaster Central Blog: Do 404s hurt my site? – So there you are, minding your own business, using Webmaster Tools to check out how awesome your site is… but, wait! The Crawl errors page is full of 404 (Not found) errors! Is disaster imminent??
- 14 Things to Ask Before Starting a PPC Project – A good overview of the dynamics involved in managing a paid search campaign.
- 21 Major Benefits to Blogging (Not Involving $ But That Could Get You Paid) – Starting a blog has been one of the single-smartest things I’ve ever done in my life. However, when I started it I had no clue that it would ever be worth anything whatsoever – let alone a place that has helped me along with a lot of my career goals. Here are 21 reasons why you should partake …
- Google & The Death Of Osama Bin Laden – I remember distinctly how Google reacted during the 9/11 attacks. Miserably, having to resort to using its ad space and special links on its home page to keep people informed, because its results were so out of date. How things have changed, in so many ways.
(Some images used under license from Shutterstock.com.)
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