SearchCap: The Day In Search, May 3, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It Bing Ads has made several announcements about upcoming feature updates over the past few weeks (see below in Related Articles), and they’ve made another today. Soon, the Ad Preview Tool will get a new name and added functionality. In its current form, you can use the Ad Preview Tool to validate whether your ads are [...]
  • Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search. The Q4 2012 data in the report are from comScore. And because the data [...]
  • Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S. search marketing agencies. 360i [...]
  • Search In Pics: Google Glass In The Shower, Bing Living Room Giveaway & Google Rock Climbing Wall In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Protest Outside Of Google London: Source: Twitter Google Rock Climbing Wall: Source: Google+ Bing’s Believe It [...]
  • Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1 The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase in PLA traffic in Q4 over [...]
  • Google Testing Search Results Without URLs Google is testing yet another user interface change – this time by not showing the URL of the search results on the page. @tecnonetblog tweeted that he spotted this test and posted images of it on Twitter. In the images below, you won’t see the URL, which is now green followed by an arrow, under [...]
  • Using Advanced Segments & Scroll Depth To Test Content Types In Analytics Last month, I gave readers some tips on measuring engagement using Google Analytics and WordPress. This month, I want to dig deeper into how you can use content scroll depth to help craft a strategy for your future content curating efforts. Creating a website that attracts visitors via search engine optimization is one part of [...]
  • Live @ SMX London: Essential New Paid Search Tactics Anyone who’s ever run a paid search campaign knows that the rewards can be instant, huge and provide out-of-the-ballpark ROI when executed properly — and can just as suddenly become a massive money pit when your competitors respond or when a search engine changes policies or introduces new advertising formats and rules. In the fast-changing [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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Other Items

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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