SearchCap: The Day In Search, May 30, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

  • How To Leverage The New Facebook Platform
    The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook. This means that companies now have instant access to Facebook’s twenty-four million members. And, even better, applications developed for…
  • Report From SES China: SEM Strategies For The Enterprise Life Cycle
    SEM Strategies for the Enterprise Life Cycle was a new panel for China. I’ve moderated Bill Hunt, CEO of Global Strategies on numerous panels at conferences throughout the world, but this time Bill was even more “on” than usual, offering up some great insights on what he called the “search…
  • 13 Tips For Getting Page One Search Rankings
    How do you get what you want on page one for your brand phrases? When facing negative content at the top of the SERPs, it’s a challenge many companies want to conquer very quickly. The good news is that it is doable; it’s just that not many people talk…
  • A New Place To Face-to-Face: B2B Social Networking
    I recently saw a study by the market research firm, Keller Fay Group which was sponsored by experiential marketing agency Jack Morton Worldwide that concluded that word of mouth is the #1 influence on business purchase decisions and is best leveraged through face-to-face marketing efforts. The study’s conclusion was…
  • Only 30 Tickets Left For SMX Advanced!
    Just a quick heads-up — we’ve only got about 30 tickets left for our SMX Advanced conference happening in Seattle next Monday and Tuesday. If you’ve been thinking of going, get your conference pass as soon as possible. When we sell out, we’re sold out. You’ll find the conference agenda…
  • Wikipedia Asks For Help Editing The SEO Article
    A popular Wikipedia editor Jehochman has requested that several respected SEOs contribute their time to editing the SEO wikipedia page. As you can see on the discussion page Jehochman said on May 16th, “I’ve invited half a dozen editors who have experience with this topic to evaluate the references.” While…
  • Yahoo Europe Launches Panama Search Marketing Platform
    Yahoo To Launch Panama PPC System In The UK “Soon” from yesterday is no longer “soon,” it is now. Some European advertisers have already been upgraded to “Panama,” Yahoo’s new search marketing platform that was released in the U.S. back in October. An official email was sent out to advertisers…
  • Google In Video Ad Deal With signs ad pacts with Google, China Mobile from Reuters reports that Google signed a deal with China Mobile to provide video ads for In addition, Google has been powering’s search engine since 2006….
  • Google’s New ‘Animated’ Home Page In Korea
    Google has launched a new home page for Korea that departs from Google’s “classic,” minimalist home page approach. The new look features animated product buttons below the search box and will become the default home page in the country, a move Google is comfortable with given the near universal presence…

Search News Headlines From Elsewhere

Applications & Portal Features


Business Issues

Local, Maps & Mobile

Paid Search & Contextual

Podcasts & Videocasts


SEM Industry


Social Media

Video & Image Search

Other Items

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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