SearchCap: The Day In Search, May 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 5 Ways Conversion Takes Market Share Like Candy From A Baby

    They are out there, and they are not nice. They seek to take food from the mouths of your children and to put your career at risk. They are your online competitors, and they won’t think twice about leaving you crying helplessly as they eat your ice cream cone. In every industry, at least one [...]

  • Google Sending 51% Less Traffic To Facebook Pages Since “Search Plus Your World” Launch; Bing Drops, Too

    This January Google launched “Search Plus Your World (SPYW),” a service that drastically customized search results based on social connections while bolstering visibility of Google+ products. While the new changes absolutely increased visibility for Google+, there was concern that the changes would negatively affect other social networks. Five months into the SPYW era, some startling statistics have surfaced in regards to [...]

  • 4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle

    One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic is at a different place than one who is looking to hire a company, and each prospect must be met at the [...]

  • Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

    I was shocked by the widespread, deeply negative reaction to the introductory paragraph of my column last month, in which I described beginning every interview with a math problem. The response is probably best typified by EricM: Despite missing the entire point of the article (that you can use simple free tools to calculate confidence [...]

  • 7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting

    Value, like beauty, is usually in the eye of the beholder. In online advertising, the relative value of various campaign metrics has been subject to much debate. For brand marketers, well-designed banners shown to targeted consumers on high quality sites are perceived to have high value. Similarly, clicks and high click through rates (CTRs) that [...]

  • Peter Carl Fabergé Google Egg Logo

    Google has a special logo on their home page today for Peter Carl Fabergé, a Russian Jewelry artist, know for creating easter eggs made of jewels, gems and high-end metals. These eggs were known as Fabergé Eggs. Peter Carl Fabergé was born today 166 years ago in Saint Petersburg, Russia. His family was in the [...]

  • Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

    When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages. Well, today is that day. Google Places pages have been entirely replaced by new Google+ Local pages. As of this [...]

  • Google Says Knowledge Graph Has Led To More Searches

    Searches are up in the two weeks since Google launched Knowledge Graph, its database of facts that adds context to a variety of search results. Although the company didn’t share specific numbers, Google Fellow Amit Singhal told the Wall Street Journal that “people are interacting with it [the Knowledge Graph] more” and “doing more [search] [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

SEM Industry


Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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