SearchCap: The Day In Search, May 4, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Analytics Feature: Load Time Measurement Since the beginning of last year, Google Analytics has been pushing a faster load time by pushing the new asynchronous tracking code to being […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • New Google Analytics Feature: Load Time Measurement

    Since the beginning of last year, Google Analytics has been pushing a faster load time by pushing the new asynchronous tracking code to being the default code. Matt Cutts also commented on how the new Google Analytics code is slightly better in terms of search (watch video on the bottom of this article). But now, […]

  • 5 Conversion Features To Demand From Service Providers

    This is an open letter to all of those services that host our webinars, sell tickets to our events, let people buy our products, manage our appointments and almost everything else we do as online marketers. In each of these categories, we have many choices and there are more entrants every month. I say we […]

  • Dr. Harry Potter? The SEO Name Game In People Search

    On March 12, 2008, the name of Eliot Spitzer’s pay-for-performance paramour, Ashley Dupre was finally sniffed out by a New York Times reporter. Immediately, our Avvo profile page for Texas Attorney, Ashley Dupree Russel was inundated with traffic. The site was hit by millions and millions of people trying to find out anything about the […]

  • Increase Search Traffic: Attend Bruce Clay SEO Training June 9 in Seattle

    Achieve higher rankings. Boost click-thru rates. Increase traffic and sales. Attend SEO pioneer Bruce Clay’s time-tested SEO Training course June 9th in Seattle, WA. You’ll learn how to: Implement an effective search engine optimization process Create a search engine friendly web site and improve your traffic, conversions and online revenue Improve site performance with white-hat-only […]

  • Has Facebook Become The Master Key To Unlocking The Web?

    When Facebook rolled out its Send button last week, I laughed. I even mocked on Twitter that Facebook wouldn’t be happy until our pages were full of buttons. But the Send button, as well as integrating other aspects of Facebook into websites, does make a lot of sense. In fact, it’s beginning to make so […]

  • “Knowledge” Replaces “Search” For Google

    Google’s no longer in the “search” business — it’s now in the “knowledge” business. OK, not exactly. TechCrunch points to a April 11, 2011 SEC filing that discloses a job-title change for Alan Eustace, Google’s Senior Vice President, Engineering & Research. He has become Google’s Senior Vice President, Knowledge. It was widely believed that Eustace was […]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Discussion: How do you explain Twitter to someone who's never used it? – Chances are that if you're an avid Twitter user, you've been faced with somewhat daunting task of explaining how Twitter works (and why it's worthwhile to use it in the first place) to someone that's a complete newbie (or "Tweebie" as it where). If that's indeed the case, please share your strategy and experiences with doing so.
  • SEO Checklist for Local Small Business Websites – Rae Hoffman writes about a fantastic checklist that every local business interested in SEO should take to action.
  • Is There Too Much Sugar In Your Testimonials? – You didn’t write the testimonials. You can’t control what customers say.
    Or can you?
    If you’re getting icky, sugary-sweet testimonials, it’s not the client’s fault. No sir, it’s not!
    It’s your fault. You’ve been asking the wrong questions. This article shows a way to acquire rocking testimonials.
  • Speculating On The Next Shift In Google Search Algorithms – So what’s next? What is the next shoe to drop? I believe that it will be in the area of links. There are still way too many sites that are prospering through the use of poor quality link building practices, and the Panda algorithms do not address them directly. These poor practices frustrate publishers that try to play by Google’s rules, because they see “cheaters” taking business away from them.
  • How to Build Links with Images – In this post we’re going to be talking about using image optimization as a link building technique.

About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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