SearchCap: The Day In Search, May 4, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All

    Some in Israel are calling foul after images of what’s described as a “secret base” in the Tel Aviv area have appeared on Google’s Street View service. But the Israel Defense Forces (IDF) — the country’s defense department — says everything is fine. According to an English-language article from Ynetnews, soldiers and vehicles inside a [...]

  • Search In Pics: Android Beer Slinger, Pinterest Plate & Panda/Penguin Google Toys

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Toys: Penguin & Panda: Source: Instagram Android Beer Slinger: Source: Google+ Pinterest License Plate: Source: [...]

  • Foursquare Adds Another Search Feature: Check-In History

    Still not convinced that Foursquare wants to be more than a check-in game with points and badges? Today the company launched the latest of several search features that continue to position Foursquare firmly as a formal local search engine: a fully searchable history page where users can review their entire check-in history, including photos, tips [...]

  • Using Google Analytics To Collect & Benefit From AdWords Position ROI

    As an agency, we talk a lot about client expectations and understanding. Reality and actuality sometimes don’t start off in the same place, or even the same hemisphere. When we talk about Google AdWords, clients sometimes expect a few hours of education on how the setup of a campaign works, and then they’re off and [...]

  • Former Lead Inktomi Engineer On Why Google Beat Them

    Back in the late 1990s and early 2000s, Inktomi was the search engine that many SEOs focused on when optimizing their sites – they powered Yahoo, HotBot and many other portals and search engines. But soon later, Google began to dominate and Inktomi was bought out by Yahoo for just $250 million. Diego Basch, a [...]

  • The Keith Haring Google Logo

    To celebrate the life of the late Keith Haring, Google has a special Google Logo (aka Doodle). Today would be his 54th birthday. He died at the young age of 31. But he was well known for his graffiti art and much of his later years he was involved in activism and awareness about AIDS. [...]

  • Google Asks Court To Dismiss Book-Scanning Lawsuits

    As their long-running legal battle continues, Google has asked a federal judge to dismiss lawsuits brought by authors’ and photographers’ groups over its book-scanning service. According to Bloomberg News, Google told judge Denny Chin that The Authors Guild can’t sue on behalf of the authors because the Guild doesn’t own the copyrights to the books [...]

  • A Personal Preview Of SMX London 2012

    Please join us for the sixth SMX event in the UK – SMX London 2012! This year’s show takes place at the Chelsea Football Club, on May 15 & 16th, with over 30 sessions, workshops and networking events covering the most important aspects of search marketing. Experienced search marketers, online managers, technology executives, traditional marketers [...]

  • iCrossing Tops Search Agency Revenue Rankings In Ad Age

    New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, [...]

  • Discover Links Using Google Analytics New Backlink URL Report

    Today the Google Analytics team announced that we will start seeing backlink URLs in their newly released Social Reports. According to the announcement post, written by Ilya Grigorik, Software Engineering Manager, Google Analytics (and PostRank Founder): “These reports provide another layer of social insight showing which of your content attracts links, and enables you to [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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