SearchCap: The Day In Search, May 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Ignites Controversy By Using “Palestine” On Homepage Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, however, has arisen about one of Google’s international homepages: Google.ps. That’s the page previously dedicated to the “Palestinian Territories.” On May 1 Google dropped “territories” and now calls it “Google Palestine.” This move follows UN recognition of the [...]
  • More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but uses the anchor text for ranking purposes. Maybe it [...]
  • 93% Of Local SEOs Expect To Grow Their Business In 2013 Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for those in the local SEO [...]
  • Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may no longer be the best channel for laser-focused [...]
  • Google Search App With Google Now Breaks Into iTunes Top 10 When Google first released its updated Google Search app last October, it never made the iTunes top ten and, last week, wasn’t even in the top 100. But the addition of Google Now helped the app make the top ten in less than a week. Google relaunched its app last October with Siri-like voice recognition [...]
  • Local SEO Industry Survey Reveals Most Customers Want On-Site SEO & Google+ Optimization Services A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization. Conducted between January 20 and February 20 of this year, the survey evaluated the health and nature of the local SEO industry by focusing on five key areas: agency size and [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local Search & Maps

Link Building

Paid Search

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

Other Items

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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