SearchCap: The Day In Search, May 7, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: SuperPages Cleans Up Its ActWhat I mean by that is that the new site design is a great deal cleaner and easier to navigate than the old site. Some awkward elements […]
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:
From Search Engine Land:
-
SuperPages Cleans Up Its Act
What I mean by that is that the new site design is a great deal cleaner and easier to navigate than the old site. Some awkward elements remain, such as old style “disambiguation” pages. But the new results pages are more user friendly and less cluttered. There are also more… -
Minding The Gap Between The UK & US Search Markets
A new white paper from UK-based search marketing firm Latitude Group says that search engines are missing out on $11 billion of potential revenues “if paid search penetration in the US was at UK levels.” Why? “The US has a much higher proportion of in-house search marketers, who tend to… -
Pew Research: ‘Web 2.0’ Crowd A Small Minority
The Pew Internet & American Life Project just released the findings of a new survey of 4,001 U.S. adults that segments Americans into a range of groups based on usage of and attitudes toward the Internet and mobile phones. The report is provocative (even surprising) but long, so I’m just… -
Detailed Comparison & Review Of Web Analytics Software Underway
StoneTemple Consulting is in the process of conducting a 2007 Web Analytics Shootout where they are comparing five different web analytics packages. The software packages included in the comparison are Clicktracks, Google Analytics, IndexTools, Unica Affinium NetInsight, and WebSideStory HX Analytics. Most people have their own preference, but what I… -
More YouTube Woes
The legal issues for Google’s YouTube continue. Here are some select stories over the past few days on YouTube and more legal issues Google has to deal with. NBC lines up against YouTube in copyright case from News.com reports that NBC Universal and Viacom requested in the U.S. District Court… -
Google’s Schmidt Interviews Senator John McCain
Google interviews McCain about presidential run from Reuters reports that Google’s CEO, Eric Schmidt interviewed Senator John McCain in front of “several hundred employees.” In this interview, McCain admit that he was not the best student, saying “my GPA earned me 5th from the bottom of my class.” McCain also… -
Google Launches “Gadget Ads” Beta
Google Tests ‘Gadget Ads’ from MediaPost reports Google has begun testing a new ad product named “Gadget Ads.” In short, the Google Gadgets you see across the web and on your “iGoogle” (Google personalized) home page, will begin to contain ads in them. Currently the ads are being testing in… -
SEM for SMBs: A Critical Layer For Local
Just like the category of local search itself, the phrase “local search” has many different aspects and dimensions. It is generally used to refer to a cluster of consumer behaviors or destination sites whose ultimate goal is to help people find businesses offline, in their local communities. But as… -
The Folly Of “Linking Metrics”
How do you measure link building effectiveness? The easy answers are by search rank improvement or click traffic. But the easy answers are moving targets and nobody knows where they are headed. The links that are giving you page one rankings today might stop helping you one day. The… -
Last Chance To Save On SMX Advanced!
This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, regarding Search Engine Land’s first conference: Search Marketing Expo Advanced. It happens in Seattle this June 4th and 5th. Thinking of attending the show? Sign-up this week by May 8 to save on… -
Search Month: April 2007 Search News, In Review
Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories written last month, then a major story for various search marketing topics along…
Search News Headlines From Elsewhere
Applications & Portal Features
-
Old
Blogger is dead! Long live Blogger!, Blogger Buzz -
The more
the merrier, Google Docs & Spreadsheets Blog -
Microsoft
Launches Windows Live Hotmail Worldwide, Microsoft Press Releases -
Four New Features
for Google Docs Announced, Search Engine Roundtable
Business Issues
-
Google
Domain Names and Hybrid Cars?; Microsoft Domains: Road Trips & Products
of Champions, ResourceShelf -
Google’s
country-fried data center, Channel Register -
Graduation
speakers pass/fail Google test, Pittsburgh Tribune -
Students set sights
on a job at Google, San Jose Mercury News -
Google
expands its lobbying power on Capitol Hill, Seattle Pi -
About.com
Buys ConsumerSearch.com, New York Times -
Google
In Talks To Acquire SimplyHired, Techcrunch -
Fear of
Google, Scobleizer -
Microsoft’s
sophisticated ad system has some catching up to do, Seattle Times -
Photobucket
goes to Myspace, Valleywag -
Out
of the Gate: Yahoo Falls, Forbes.com
Link Building
-
Drawing
Attention So People Will Read & Start Linking To Your Blog, Shady
King -
Linkbaiting
vs Directories Link Building Debate, SEOptimise -
Follow
Up To 100’s Of Automated Links/Hour Post, Blue Hat SEO -
Sorry,
Folks: Link Building Is Just Harder Now, Tropical SEO
Local, Maps & Mobile
-
On Winning the
Webby for Best Mobile Site, Ask.com Blog -
Russia,
Turkey, Lithuania, Slovenia, Taiwan, Croatia, Greece, Thailand &Estonia: Now with Streets!
, Google Maps API -
Understanding Google Maps &
Yahoo Local Search – Interface upgrade on Local OneBox, Blumenthal -
Geo Targeted Advertising for
Google Maps and Google Earth, SEO By The Sea -
French
Presidential Election Results in Google Earth, Google Earth Blog
Paid Search & Contextual
-
AdWords
Optimization Tips: Part 6 – Ad Text, Inside AdWords Blog -
Google
Analytics Integrations, Google Analytics Blog -
Paid Inclusion &
Conference Speakers
, SEO Book -
Why
Are Engines Still Pushing The Content Network?, SEM Geek -
Microsoft Using
Intellitxt To Promote Live.com Search, Search Engine Roundtable -
Google AdWords Ad
Missing Title in Sponsored Results, Search Engine Roundtable -
Best Ad Campaigns Ever,
Threadwatch.org -
Microsoft
AdCenter: Hear My Plea, Search Engine Watch -
Using
Negative Keywords, Search Marketing Standard -
Welcome
to the Hype Zone, Traffick -
Introducing
AdWords Editor 3.5, Inside AdWords
Searching
-
A
Command Line for Searching Google, Google Operating System -
Google
Testing New Search Results Layout?, Techcrunch -
Did You
Mean: “He Invented”?, Google Blogoscoped -
Google Testing
Blog Search Results In Google.com, Search Engine Roundtable -
Search
for Tomorrow, Inc Magazine
SEM Industry
-
The Life of a Leading Search
Blog Owner, Gray Hat News -
Press
Releases Asking For Rebecca Lieb Interviews?, InsideGoogle -
The
Age Old Question: If You Inherited SEOmoz, What Would You Do With It?,
SEOmoz -
June
Search Marketing Conferences, Online Marketing Blog -
Gary
& Lisa Price’s Wedding – Mazol Tov!!!, Cartoon Barry
SEO & SEM
-
Why I Love the
Google’s Supplemental Index, SEO Book -
Robots.txt
to Disallow All but Adsense Mediabot, stefanjuhl.com -
Search Engines Giving
You the Tools to Kill Yourself, SEO Book.com -
Yahoo
Information Navigation Interface, SEO By The Sea
Social Media
-
Twitter
Launches Moblie Interface, Laughing Squid -
Stop
being a twit on twitter!, Adam Lasnik -
Adam,
Stop Being a Twit About Twitter, Cartoon Barry -
How
Did Digg’s Kevin Rose Get A 101% Popular Stories Ratio?, SEO Disco
Video, Audio & Image Search
-
23
different ways for you to download a YouTube video, Mashable -
Rock the Cash
Box?, Yahoo! Search Blog -
YouTube Elevates
Most Popular Users to Partners, YouTube Blog
Other Stuff
-
Google
Tech Talks Showcase, Google Operating System -
Weblogs:
What’s New at the Internet Archive, ResourceShelf -
Technorati Authority
and Rank, Technorati -
Yahoo!
searches! abroad! for! online! gambling! riches!, The Register -
Google News Adds
New Sorting Option, Search Engine Roundtable -
Leaders
In Search, Latitude -
Sphere
focuses search on time and connections, Between the Lines -
Google
CRAPTCHA, Faithful Web -
ConsumerSearch.com
Sold to About for $33m, Comparison Engines -
Moms,
Mars, and Mr. T: May Smart Answers, The Ask.com Blog
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