SearchCap: The Day In Search, May 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY] A new study suggests that Wikipedia gets better visibility on Google than it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY]
A new study suggests that Wikipedia gets better visibility on Google than it does on Bing. While that may not surprise much of the SEO industry, it contradicts what some Google employees have previously said, as well as another recent study on Wikipedia’s search visibilty. Last week, Conductor released updated data about Wikipedia’s search visibility, […]
- When & How Is The New Smartphone Bot Affecting Search Results?
Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed. Google is still detecting what handset users are searching from, and adapting the results that they send based on the handset; some phones are set up […]
- Local Consumer Review Survey 2012 – Part 2
In March, we published the findings of Part 1 of the Local Consumer Review Survey 2012. Part 1 dealt with the consumption of online reviews and the influence they have on consumer behavior & purchase of local business services. You can view the key findings and analysis here on Search Engine Land. About The Local […]
- 3 Lessons Paid Search Can Learn From SEO
There’s no denying the synergy between SEO and paid search marketing, and paid search marketers would do well to take away a lesson or two from the world of organic search engine optimization to improve their campaigns. 1. Keywords! Keywords! Sherlock Holmes exclaimed, “Data! Data! …I can’t make bricks without clay.” And likewise, keywords are […]
- Search Alliance: AdCenter Migration Complete In UK, Ireland And France
Microsoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been […]
- Quixey: A Search Engine For The Apps Era
Are apps just websites in another form? Are they another way to package and sell software? Are they a successor to the “open web.” Regardless of where you stand on the issue, the app has made its mark and doesn’t appear to be going away any time soon. Many have lamented the rise of apps […]
- Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More
If it’s the first Friday of the month, it must be time for Google to share its latest list of search quality updates. And, like clockwork, Google didn’t disappoint today — the company has posted a list of 53 changes that affect search results. This list is particularly interesting because of all the upheaval happening […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Approaching 50 Percent Share Of Social Logins [STUDY]
- Twitter Now Offers Uniform Mobile Web Experience To All
- Google+ On Air Hangouts Now Live For the Masses
- Keeping The Lawyers Busy: Google Now Faces Antitrust Investigation In India
- Do Your Employees Have Multiple Social Media Accounts?
- Truthdig’s Robert Scheer: Facebook Helps “A Denial Of Basic Human Rights”
- Judge Says Android Was A Big Money Loser In 2010
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Yahoo, Alibaba Working on New, Taxable Deal, Wall Street Journal
- Is Google’s decision to pay Nikesh Arora $8 mn in cash a strategy to retain him?, The Times of India
- As Yahoo CEO Reaches Out to Top Staff, Board to Weighs "Options", AllThingsD
- Facebook’s power play, POLITICO.com
- Facebook’s Zuckerberg kicks off investor show in NY, Reuters
- FBI Wants Google, Facebook to Provide Wiretap Backdoor: Report, eWeek.com
- Google Chairman to Deliver Commencement Address, Boston University
- Google Invests In Machinima YouTube Gamer Channel, AllThingsD
- Google makes plans to move Motorola Mobility to Chicago, Crain’s Chicago Business
- Loeb Lobs Lawsuit, As Expected, at Yahoo’s Borked Bio Mess, AllThingsD
- US judge sanctions Samsung, kills important defense against Apple, The Verge
Local, Maps & Mobile
- Google Map’s missing Gulf angers Iranians, BBC News
- Google Places Forum Help, Hot Tips, Warnings, Bugs, Blunders – Issue 3, catalystemarketing.com
- Promotions and Contests on Google Places, NGS
- Why Publishers Don’t Like Apps, Technology Review
Link Building
- The Editorial Component of Links, martinibuster.com
- Creative Link Building for Ecommerce Sites, SEOmoz
- Don’t Just Build Links, Become a Thought Leader, Search Engine Guide
- How to Get High Quality Links in SEO, SEO Theory
- Visualize Your Backlinks with Google Fusion Tables, SEER Interactive
Searching
SEO & SEM
- What are the Basic Steps for an SEO Campaign?, SEO Theory
- 10 Dangerous Defaults in PPC, portent.com
- Paid Search Marketing Strategy – Using Financial Forecasting to Maximize Paid Search Program Efficiency, Hugo Guzman
- 3 SEO and SEM tips on non-english site versions, Search Engine People
- Advanced adCenter Optimization: Four Tips and Techniques for adCenter Success, Yahoo Advertising Blog
- Attack of the 1 Million Site SEO Tomato, SEO Theory
- Google: A/B Split Testing Does Not Lead To Webmaster Warning, Search Engine Roundtable
- How does Google view font replacement?, YouTube
- HOW TO: Properly Tag Your Videos on Youtube, internetmarketingninjas.com
- SEO content strategies for Google’s Penguin update, SEO Copywriting
- SEO Implications of Google’s Third Party Commenting System, Search Engine Watch
- Understanding Negative SEO & How to Defend Your Website, Search Engine Watch
Social Media
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