SearchCap: The Day In Search, May 7, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Maps To Get A Major Design Overhaul Alex Chitu reports Google is testing a new Google Maps interface, possibly to be launched next week at Google I/O. The new interface is a complete and major overhaul of the current Google Maps user interface. The design and interface changes touch everything from the map colors, icons and text formats to dropping the navigation [...]
  • AdWords To End Product Extensions As PLAs Take Over AdWords product extensions will soon be heading off into the sunset. They are leaving quietly, too. Brad Geddes noticed the announcement in the AdWords agency newsletter, but no other formal notification has been communicated to advertisers. Product extensions will disappear from the campaign set-up flow on May 20th. Google eventually let product extensions be outrun [...]
  • Google Wins Vertical Search Antitrust Case In Germany In a German case that could have broader antitrust implications in Europe, Google defeated a petition for an injunction brought by a German online weather trade group, Verband Deutscher Wetterdienstleister. The case is interesting because it involves a private antitrust action against Google and directly addresses the “search bias” argument made by Google critics. The [...]
  • Yahoo Extends Microsoft Search Deal & Revenue Guarantees Yahoo is giving Microsoft a further chance to prove that its search ads really can make Yahoo as much money as promised — at a price. Microsoft has agreed to extend “search revenue guarantees” that it has continually paid since the two companies signed a deal in 2009. Yahoo Declares An Extension Reuters spotted the [...]
  • The Ultimate Guide to Multilingual and Multiregional SEO When you begin to get into multilingual and multiregional SEO, you know that you have taken a step forward as an SEO expert. Why? Well, because you are probably dealing with a large, complex site that demands the expertise of someone who knows what they are talking about. If you are dealing in multilingual or [...]
  • Yahoo Expands Search-Ads Relationship With Chitika Into Mobile Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and Yahoo (Bing) search/text ads are syndicated across Chitika’s network of roughly 250,000 publisher sites. Now that relationship is expanding to mobile. According to the news out this morning: The multi-faceted agreement with [...]
  • The Hitchhiker’s Guide To Internal Linking Strategy It’s not the first thing you think of when you hear “link building.” It’s definitely not the sexiest aspect of link building. But, I’d argue it’s among the most important components of a solid link building strategy. That’s right, folks: today we’re going to chat about internal linking. Cue the communal groan. It’s okay! I’m [...]
  • Google Local Results Drops “More Results Near…” To “Improve” Local Search Experience Google has quietly dropped yet another search feature; this one is related to local search results within a search on Google. Google has removed the “more results near…” link on local search results for queries with local intent. For example, if you search for [pizza] on, Google will show you local businesses selling pizza [...]
  • Optimizing For Facebook Graph Search: SEO Meets Social As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results. Today, I would like to focus on how [...]
  • AdWords Campaigns That Don’t Use Advanced Settings Will Be Migrated To Standard Type Campaigns Over the next few weeks, Google will be migrating AdWords campaigns that don’t use any advanced features from “All Features” to “Standard” type campaigns. The change applies only to “Search Network Only” and “Search and Display Networks” campaigns. When Google updated the AdWords campaign setup back in June 2012 to include the “Standard” and “All [...]
  • Bing Asking Users To Break Their Google Habit In Latest Bing It On Challenge Bing announced today a new version of their Bing It On Challenge, an online campaign launched last September that offers users a side-by-side comparison of Bing and Google search results. In the latest Bing It On Challenge, Bing asks users to perform five separate search queries on and choose the unbranded search result list [...]

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Related Topics: Channel: SearchCap | Search Ads: Product Ads | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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