SearchCap: The Day In Search, May 9, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web:

From Search Engine Land:

• Gates: My Remaining Time Aimed At "Search, Buyers & Sellers"
  PaidContent has a nice roundup of Microsoft’s eighth annual Strategic Account Summit. In the Strategic Account Summit, Microsoft chairman Bill Gates said that he plans on spending the last remaining months of his Microsoft tenure focusing on "search, buyers and sellers." Gates will be working full-time at Microsoft through mid-2008….
• Microsoft Buys CareerBuilder; Google Interested In SimplyHired
  Microsoft buys stake in CareerBuilder from News.com reports that Microsoft has purchased a minority equity stake in CareerBuilder.com, a job search site. In addition, CareerBuilder and MSN Careers have continued their partnership deal where CareerBuilder will be the exclusive job search engine for MSN Careers. Earlier this week, Google In…
• eBay May Buy StumbleUpon For $75 Million
  EBay Seeks to Add StumbleUpon to Portfolio from the Wall Street Journal brings back the rumors that eBay will be purchasing StumbleUpon. The Wall Street Journal reports that the potential asking price is $75 million. However, when Chris Sherman interviewed Garrett Camp, one of the founders of StumbleUpon, he said…
• Yahoo To Close Yahoo Auctions
  Yahoo has announced that they will be closing Yahoo Auctions in the United States and Canada as of June 16, 2007. Yahoo Auctions will continue in Hong Kong, Singapore and Taiwan. Clearly, Yahoo has thrown in the towel when it comes to fighting eBay in the auction space, Instead, the…
• Yahoo Travel Adds Personalization, New Maps
  Yahoo Travel has redesigned and added a range of features, including personalization and new mapping tools to the site. It’s also seeking to more deeply integrate travel properties FareChase (its fares and rates "meta search" engine) and Trip Planner (its user-generated content site) into Travel. Flickr is also well represented…
• Yahoo Redesigns Yahoo Video Home Page
  The Yahoo Video Team Blog announced that they have redesigned and cleaned up the Yahoo Video home page. The new page now sports a large search box at the top, plus the relocation of navigational elements….
• Brand Aid: New Column From Search Engine Land
  Our newest Search Engine Land column, Brand Aid, launches today. covers the unique issues faced by search marketers responsible for campaigns featuring big or well-known brands. Columnists look at topics such as effective branding via search, trademark protection, "co-opitition" with affiliates, integrating search marketing with traditional brand marketing and…
• What Are Search Engines Saying About Your Brand?
  In the offline world, companies make it a priority to influence the message people see in the media. However, in the search marketing world, very few companies make an effort to influence the message seen in search results pages. Instead, many companies ensure their website(s) are at the top…
• Creating Innovative B2B Search Marketing Campaigns
  As we sat there at lunch, I could tell something was on his mind. Turns out, he was frustrated with management. Apparently they thought he should be doing more cool and innovative things with his search campaigns. “They just don’t get it,” he said. “They don’t understand that when…
• Netscape Compared To Digg, A Marketer’s Perspective
  Netscape. You often hear it mentioned alongside Digg as a social media site, but how many of us actually use the service? Some say it is worthless, while others say it is very useful. From being on Netscape a dozen or so times, here’s what I’ve learned….
• Newspapers Amok! New York Times Spamming Google? LA Times Hijacking Cars.com?
  Back in March, Google warned that allowing your internal search results to be listed in Google might be considered spamming. Today, there’s some buzz that one of the top listings for a search for sex on Google turns out to be an internal search results page from the New York…
• Google Says Stephen Colbert Is No Longer The Greatest Living American
  Sadness, Colbert fans! Last month, I reported in Google Declares Stephen Colbert As Greatest Living American how Stephen Colbert had defied Google’s link bombing defenses and rose to be the greatest living American, according to a search for those words at Google. Today, it is no longer so. Google…
• SMX Conferences Expand To Europe, Three-Day "SMX West" Show
  Search Engine Land’s conference series, Search Marketing Expo, has now announced dates for new shows in Europe and our "big" SMX West event to be held in Santa Clara next February 26-28. Back when I wrote 9 Reasons To Attend SMX Advanced, I explained that our SMX Advanced show that…

Search News Headlines From Elsewhere

Applications & Portal Features

• Feed Your Television, Google Reader Blog
• More Updates On Google Presentations, Ioannus de Verani
• Mashup Salesforce and Google Apps, Google Enterprise Blog
• Krugle Launches Search Appliance for Enterprise Software Developers, Krugle
• Sitemeter Relaunches, Mashable
• Step-By-Step Guide to Google Analytics’ New Interface, Marketing Pilgrim

Business Issues

• Bill Gates and the Demise of Traditional Media, Screenwerk
• Google and Yahoo Tell Publishers: Let’s Be Buddies, Editor & Publisher
• Execs of traditional media companies speak out on new media, CNN Money
• A Reality Check for Newspapers, Wall Street Journal
• AQuantive Reports Q1 Growth in All Units, ClickZ
• About.com Scales Out, Buying ConsumerSearch.com, MediaPost
• Ask.com Appoints Mary Osako as Senior Vice President of Corporate Communications, PR Newswire
• More Domain Name & Name Server Transfers From Microsoft, ResourceShelf

Conferences

• The Future of Search Engine Innovation, Online Marketing Blog
• Video Search Optimization – Search Insider Summit, Online Marketing Blog
• Rock Out with your Expo Only Pass Out, SEOish.com
• Rohan Brings Sense to Wacky Industry, MediaPost
• Integrating Search with Other Marketing Channels, Online Marketing Blog
• Search Marketing Expo is Coming Fast!, Search Engine Watch

Local, Maps & Mobile

• Sun, NASA demo open-source 3D earth software, News.com
• Yahoo! Travel Adds a new Map-on-Map Feature, Yahoo Local Blog
• TheCityList Launches Digg for Local Venues, Mashable
• Google Earth hits version 4.1… any moment now., Ogle Earth
• Microsoft’s Virtual Earth 3D Video Demos, Google Earth Blog
• US spy agency to censor Google Earth, Google Maps?, Google Watch
• Fidelity National’s Cyberhomes website is amazing, Windows Live Maps Blog
• Annotating online maps for offline use, John Udell
• Disney World as a Google Map, Boing Boing

Paid Search & Contextual

• Conversion Tracking Part 3: Gathering Data, adCenter Blog
• Google AdSense Phone Verification Temporarily Down, Search Engine Roundtable
• LookSmart AdCenter Launches Private Label Contextual Advertising Service for Publishers, Search Engine Journal
• You’re invited!, Inside AdSense Blog

Podcasts

• Yahoo & Microsoft, Robots-NoContent, Google Hell, .Edu Links, AdSense Terms, Earnings, adCenter, Twitter & More, Search Pulse
• Gates Makes Search A Personal Focus; Yahoo Closes Auctions; Is The New York Times Spamming & More!, Daily SearchCast

Searching

• Amazon’s A9 Site Gets a Makeover, ResourceShelf
• New Online: Official Site for 2007 International Conference on Dublin Core and Metadata Applications, ResourceShelf
• War Of The People Search, TechCrunch
• How Google handles malware: a historical overview, Matt Cutts

SEM Industry

• QuickSprout : Neil Patel’s Blog on Personal Branding, Search Engine Journal

SEO & SEM

• Handling Search Marketing in Large Organizations, Search Engine Watch
• Personalized Search Looking at Weblogs, Wolf Howl
• SEO Site Analysis: Knowing the Score, Part 4, ClickZ
• Alternative Linkbuilding Strategies, Search Engine Journal
• Maximizing Existing Site Traffic to Improve User Retention, Search Engine Watch
• Google Attacked Over Webmaster Relations, Search Engine Roundtable
• The SEO Routine, SEOmoz

Social Media

• Canada, We’ve Got Your Number!, Twitter Blog
• Introducing the AJAX Feed API FeedControl, Google AJAX Blog
• Buzzlogic shows which bloggers have power, and where, VentureBeat
• Google Blog Search and Link Text, Google Blogoscoped

Video Search

• Spring Cleaning, Yahoo Video Blog
• The High Price of Getting Paid for Content, BusinessWeek