SearchCap: The Day In Search, May 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 10 Great Adwords Options For Boosting Conversions

    We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions. Advanced PPC managers should already know all of these features, but beginners and intermediate level Adwords users [...]

  • Google Testing “Sources” Area With Info About Movies, Books, People, Music & More

    Last November, Google tested a new “Sources” section in its search results, in the third column where ads normally appear. It seems the testing is underway again, showing extended information about actors, films, musicians, people and more. It also seems likely everyone may see this extended information soon, and that it’s the “search refresh” the [...]

  • Four Steps To Create The Foundation For Social SEO

    With the intersection of Social and SEO happening at a rapid pace, now is the time when you need to lay the groundwork in your social campaign to capture SEO value. As a B2B marketer, one of the key benefits to your social campaign is in its ability to help influence the buyer journey across [...]

  • A Search Retargeting Guide for Search Marketers

    If you are a search marketer, you have probably heard of search retargeting, and most likely, graciously let your counterparts on the display teams take charge. In some ways, search marketers are right in this action, since display advertisers manage campaigns for creative display ads and naturally search retargeting falls into the display camp. Yet, [...]

  • Does The First Amendment Create A Complete Defense For Google Against Antitrust Regulation?

    Google now faces antitrust investigations on multiple continents. The US FTC recently hired a prominent outside litigator in a sign that it may be preparing to bring an action against the company. But does Google have a “slam dunk” defense against such a case (at least in the US) under the First Amendment of the [...]

  • Google’s King Tut Howard Carter Birthday Logo

    Today is the 138th birthday of Howard Carter, the man known to have discovered the tomb of Pharaoh Tutankhamun, aka King Tut. He was born today 1874 and discovered the tomb in 1922. It may be one of the most well known archaeological discoveries ever. Carter was born and died in Kensington, London. He died [...]

  • Google Places Launches New Bulk Listing Management Tool

    Google Places has announced changes and new features to its bulk listing management tool that it hopes will make it easier for business owners with multiple locations (and local search marketers who manage multiple locations). The changes affect both the upload and management processes. Here are the primary bullet points from Google’s blog post: Edit [...]

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Search News From Around The Web:

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Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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