SearchCap: The Day In Search, May 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Great Adwords Options For Boosting Conversions We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 10 Great Adwords Options For Boosting Conversions
We all know that Adwords is the most used system in the world to drive paid traffic to websites. The Adwords system is an extensive system with a lot of complex options to optimize campaigns and increase conversions. Advanced PPC managers should already know all of these features, but beginners and intermediate level Adwords users […]
- Google Testing “Sources” Area With Info About Movies, Books, People, Music & More
Last November, Google tested a new “Sources” section in its search results, in the third column where ads normally appear. It seems the testing is underway again, showing extended information about actors, films, musicians, people and more. It also seems likely everyone may see this extended information soon, and that it’s the “search refresh” the […]
- Four Steps To Create The Foundation For Social SEO
With the intersection of Social and SEO happening at a rapid pace, now is the time when you need to lay the groundwork in your social campaign to capture SEO value. As a B2B marketer, one of the key benefits to your social campaign is in its ability to help influence the buyer journey across […]
- A Search Retargeting Guide for Search Marketers
If you are a search marketer, you have probably heard of search retargeting, and most likely, graciously let your counterparts on the display teams take charge. In some ways, search marketers are right in this action, since display advertisers manage campaigns for creative display ads and naturally search retargeting falls into the display camp. Yet, […]
- Does The First Amendment Create A Complete Defense For Google Against Antitrust Regulation?
Google now faces antitrust investigations on multiple continents. The US FTC recently hired a prominent outside litigator in a sign that it may be preparing to bring an action against the company. But does Google have a “slam dunk” defense against such a case (at least in the US) under the First Amendment of the […]
- Google’s King Tut Howard Carter Birthday Logo
Today is the 138th birthday of Howard Carter, the man known to have discovered the tomb of Pharaoh Tutankhamun, aka King Tut. He was born today 1874 and discovered the tomb in 1922. It may be one of the most well known archaeological discoveries ever. Carter was born and died in Kensington, London. He died […]
- Google Places Launches New Bulk Listing Management Tool
Google Places has announced changes and new features to its bulk listing management tool that it hopes will make it easier for business owners with multiple locations (and local search marketers who manage multiple locations). The changes affect both the upload and management processes. Here are the primary bullet points from Google’s blog post: Edit […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Is Pinterest Sending Less Referral Traffic? One Report Says So
- The Google+ iPhone App Gets A (Much-Needed) Major Overhaul
- Google Maps For Android 6.7 Has Indoor Walking Directions, Nearby Offers
- Report: July Release Of Foursquare App To Include Personalized Coupons
- The Worthless Battle Between Direct Response And Branding
- Mobile URLs vs. Single URLs: Making The Right Decision For Your Company
- Facebook’s Ad Creation Tool Redesigned To Add Simplicity
Search News From Around The Web:
Business Issues
- Demand Media 1st quarter revenue up, raises outlook, Reuters
- The Future of Search: An Interview with Google’s Sam Sebastian, contentmarketinginstitute.com
- Google and Oracle Enter Round Two of Heavyweight Legal Fight, Wired
- Was YAHOO’s Logo Ripped From A Creepy 1960′s Mad Magazine Comic? Here’s The Proof., Startup Grind
Link Building
- The Noob Guide to Link Building, SEOmoz
Searching
- Sorting and Filtering Results in Custom Search, Official Google Webmaster Central Blog
- Many users not keen on latest Microsoft Bing search test, CNET News
- Searching the bottom of the web, blekko
SEM Industry
- Be Careful Hiring An SEO – Most Don’t Know SEO, Search Engine Roundtable
- What is the Source of the SEO Industry’s Reputation Problem? Google Perhaps, SEO Book
SEO & SEM
- Data Hacks: 4 Rapid Visualization Tricks for Keyword Rankings, internetmarketingninjas.com
- Google Offers AdWords Tips For Mother’s Day, Search Engine Roundtable
- How Google’s New Match Types Can Actually Help You, Certified Knowledge
- How to Get Your Site Indexed Before It Is Even Launched, Search Engine Journal
- Location Targeting – New Functionality and Editorial Implications #ppc #sem #targeting, adCenter Blog
- What Is On The Page Has Become The Forgotten Metric, SEO Theory
Social Media
- Thousands of Twitter passwords exposed, CNET News
Web Analytics
- New Google Analytics Easy Dashboard Library, Google Analytics Blog
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