SearchCap: The Day In Search, November 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fined $208,000 In Australian Defamation Case, May Appeal Google has been told to pay the equivalent of $208,000 (USD) after recently losing a defamation case in Australia involving how it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Fined $208,000 In Australian Defamation Case, May Appeal
Google has been told to pay the equivalent of $208,000 (USD) after recently losing a defamation case in Australia involving how it showed a 62-year-old man’s name in search results. Google is examining the original jury verdict and may file an appeal. A judge in the supreme court of the Australian state Victoria issued the […]
- Report: FTC Ready To Give Google Antitrust “Ultimatum”
According to a piece in the Wall Street Journal today and a parallel Bloomberg report Google faces an increasingly likely antitrust complaint unless the company steps up and offers some concessions (or additional concessions) in settlement discussions with the Federal Trade Commission (FTC). According to Bloomberg, US FTC Chairman Jonathan Leibowitz is “pressing” Google to […]
- Goodbye Google Custom Home Pages With Personal Backgrounds
Over two years ago, Google enabled users to customize the Google home page with their own image or graphics from a library of images. But now that feature is going away. This is coming to a surprise for many Google users because Google quietly announced this news late on a Friday afternoon saying: Classic Plus […]
- Why You Need To Get To Failure As Quickly As Possible
The cliché Failure is not an option, in my opinion, is misguided, and unless on the back of some high school wrestler’s shirt, is annoying. Sure, failure isn’t an option if you’re piloting a 777 on final approach or are Ed Harris. Failure can mean certain defeat; I’m certainly not implying there’s not an end-point in some […]
- Google Offers Tips For A Search Engine Friendly Tablet Experience (Not Recommendations)
Google posted some tips for building a search engine friendly mobile tablet experience for users and search engines. Google is clear to point out these tips are NOT specific “recommendations for building search engine friendly tablet-optimized websites.” Google does not have guidelines or official recommendations for tablet-optimized web sites but they did want to offer […]
- Does Mobile Search Matter In A Multiscreen World?
This is my 25th mobile search column and my 30th post for Search Engine Land in almost four years. Mobile search has evolved quite a bit since I started writing this column in 2009, and even more since the iPhone turned everything on its head in 2007. In my first column, I argued that the […]
- The Thinker Google Doodle For Auguste Rodin’s Birthday
Google is celebrating the life of French sculpter Auguste Rodin on his 172nd birthday today. The sculpture Google is using to remember his life is one of his most famous sculptures named The Thinker. The Thinker was finished in 1902, but not presented publicly until 1904. It is currently located at Musée Rodin, Paris but […]
- 5 Areas That Demonstrate The Growing Potential Of Local Search
As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the importance of educating small businesses about the various advertising opportunities available to them. Small businesses today often struggle with the idea that local advertising can no longer be executed using […]
- Google & Bing’s 2012 Veterans Day Logos
Google and Bing have special logos and themes today to honor the United States of America’s Veterans on the US .com versions of their web sites. Both search engines typically have logos for this special day, but for some reason, Yahoo does not have a special logo today. In any event, here are the logos […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- After Five Years, Dominant Android OS Increasingly Identified With Samsung
- The Battle For Data From Social TV
- The Importance Of Setting Up Google+ Authorship
- Windows Phone, Microsoft Surface And The “Battle Of The Ecosystems”
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Google makes more money from ads than print media combined, CNET News
- Google presses fair use case in book scanning appeal, paidContent.org
- Newspapers take aim at Google News again. Maybe because they’re no longer scared, PandoDaily
- Search marketing firm Kenshoo raises $12 million, Internet Retailer
Local, Maps & Mobile
- Google Local Search Results Where None Have Gone Before, Mike Blumenthal
Link Building
- Disavow Tool Not Working? Google Says You’re Doing It Wrong, Search Engine Roundtable
- Google Link Removal Scam Going Around, Search Engine Roundtable
- Turning old & existing content into new links, Skyrocket SEO
- Unnatural Link Schemes You Should Avoid, Business 2 Community
- November Mozscape Index is Live!, SEOmoz
Paid Search & Contextual
- Iranian Government to Launch More Search Engines, Mideast Time
Searching
- Bing A Look Back: Election Week 2012, Bing Search Blog
- Ducking Google in search engines, Washington Post
- See more relevant reviews and share feedback with your friends on Google Shopping, Google Commerce
- Yandex Makes Flight Search Available Above Its Search Results, Quintura blog
SEM Industry
- Video: Google Panda Refresh #21 & PageRank Update, New Google Navigation & Link Removal Scams, Search Engine Roundtable
- Demystifying Quality Score with Brad Geddes, PPC Hero
- Jill Whalen of High Rankings: Content More Important than SEO to Search Engines, Content Equals Money
- Oh, Meltwater Reach (now doing business as GearyLSF), Will You Ever Learn?, PPC Associates Blog
SEO & SEM
- How I Hijacked Rand Fishkin’s Blog, DEJAN SEO
- 3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday, Search Engine Watch
- 4 Fast Ways to Kill Your SEO, Practical eCommerce
- Can Author Rank or Other Social Network Rankings Get You Crawled First?, SEO By The Sea
- Duplicate Content Uncovered, State of Search
- How I Disrupted Poet Dylan Thomas’ First Page Dominance, Search Engine Journal
- How to do Awesome SEO Keyword Research for a Large, Templated Site, Search Engine Watch
- No, Content is Not the Only Way – Whiteboard Friday, SEOmoz
- I Was Hit by Google’s Panda Algorithm … Twice, Small Business SEM
- Outbrain Expects 25% Revenue Hit As It Cuts Off Spammy Content Marketers, Ad Age
- What Does Google Want in a Website?, SEO Theory
- 3 ways to save your SEO copywriting butt, SEO Copywriting
- Does Google take action on spammy guest blogging activities?, YouTube
- Exponential Moving Average, Volatility Pockets & Improved Correlation Studies, The Google Cache
- Find New PPC Keyword Opportunities With Google Shopping, CPC Strategy
- Google EMD Algorithm Should Not Hit Legit Businesses, Search Engine Roundtable
- Google Rage 2012; where to next?, seotrainingdojo.com
- How To Avoid PPC Management Vacation Nightmares, PPC Hero
- Hyphens In Domains – Negative Signal to Google?, HP Group Blog
- Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays, Search Engine Watch
- List of Official Google+ Local City Pages, Google Places Optimization Blog
- November 2012 Google Webmaster Report: Panda, Page Layout & Disavow Links, Search Engine Roundtable
- SEO spammers are starting to sound credible, Branded3
- SEO Strategy for delivering a smooth platform migration, State of Search
- The 16-Step Web Content Audit: Prioritize, Analyze, Refresh, Optimize, BruceClay.com
- The AdWords Performance Grader, Now with Industry Benchmark Data, WordStream
- What Landing Page Quality Score is Really All About, PPC Epiphany
Social Media
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