SearchCap: The Day In Search, November 14, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that “Google Books does not supersede or supplant books because it is not a tool to be used to […]
  • SMX Social Media Marketing Begins Next Wednesday In Las Vegas – Register Now! Master paid, earned, and owned social media marketing tactics. Attend Search Engine Land’s SMX Social Media Marketing conference in Las Vegas, November 20-21 for two days of tactic-rich sessions and invaluable networking. View the agenda. All Access, Boot Camp, & Workshop passes available. Join us – Register now !
  • Google Claims Government Requests For User Information Have Increased Over 100% Since 2010 Google released an updated Transparency Report today, claiming government requests for user information have increased more than 100 percent since it began posting transparency reports in 2010. According to Google, this is the eighth update to its transparency report in the last three years. Google said the climb in requests is in part a result […]
  • Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories, the new In-Market Buyers segments are designed to target visitors whose site visitation habits suggest they are in active-consideration mode and want to make a purchase. […]
  • Getting A Better Read On The Value Of Smartphone Paid Search The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and laptop computers has begun to fade. But as more consumers have taken to using new devices for […]
  • Google Now Adds TV, Movies, News Topics, Blog Posts, Waze Data, In Store Pick Up Reminders & More Google announced improvements to Google Now for Android users. The new update brings more Google Now cards to Android users including: Website update card can bring you things like the latest post so you’ll never miss a story. News topic card brings you fresh articles from the web on topics you care about. What to […]
  • 3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do so more by necessity than by choice, because budgets and headcount are limited, and there is more than enough to do in moving their own websites up the search rankings. Others do […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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