SearchCap: The Day In Search, November 15, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays

  While this will be a true multi-channel holiday, the overwhelming number of actual purchases (north of 90 percent) will still be made in stores. Yet those purchases will be highly influenced by PC, tablet and smartphone usage. More than 80 – 90 percent of online consumers do research before buying offline. This has been documented […]
• 6 Holiday Trend Shifts That Heavily Impact SEM

  Anyone involved with online retail should be well aware of just how critical holiday revenues are, not only to a strong fourth quarter, but to our success for the entire year. An RKG analysis of 2011 paid-search results shows that, on average, retailers generated 18% of their annual revenues over the 30 day period starting […]

• Search Engine Land’s SMX West Conference Registration Open – Best Rates Available Now!

  Search marketing is more challenging than ever. Algorithm changes keep coming. The influence of social signals is increasing. New paid ad platforms and options continue to rollout. What requires your attention and action, and what’s just noise? Get the insight and tactics you need to boost rankings, traffic and sales. Attend Search Marketing Expo – […]

• Overcoming The Catch 22 Of Investing In Search Without Proof Of Success

  Some readers may be surprised to discover that despite the opportunity organic search offers — a recent Shareholic study showed organic search drives nearly half of all traffic, 5 times more than social networks combined — many executive budget holders are still reluctant to make an initial substantial investment in SEO. Other, battle-scarred veterans will […]

• Proven Paid, Earned and Owned Social Media Tactics – December 5-6 in Las Vegas

  Attend SMX Social Media Marketing for two days featuring tactic-packed sessions on paid, earned and owned social media. Agenda posted, including dynamic keynotes from Del Harvey, Twitter’s head of trust and safety, and Vic Gundotra, head of Google+. December 5-6 in Las Vegas. All Access & Workshop passes available. Learn more at https://smxsocial.com

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Test Lets Users Share On The Go With A Mobile Web Share Button
• Report: Only 7 Percent Of Retailers Have Tablet-Friendly Sites
• Five Things Marketers Should Know About Apple Passbook
• A Twitter Relationship Management Tool

Search News From Around The Web:

Business Issues

• How I Built It: Search for Doctor Leads to Creation of Yelp, Wall Street Journal
• Investing in green energy in Greene County, Iowa, Official Google Blog

Local, Maps & Mobile

Link Building

• Disavowing 100% Of Your Links Doesn’t Alway Remove Google Link Penalty, Search Engine Roundtable
• How to Scale your Link Marketing Strategy, Search Engine Watch
• Unmissable Local Link Building Opportunities, Skyrocket SEO

SEM Industry

• Announcing the Acquisition of Quaturo and the Launch of BlueGlassUK, blueglass.com
• Everybody’s Trying to Give a TED Talk, iAcquire Blog

SEO & SEM

• 5 Great Tips for Better SEO Strategy Creation, internetmarketingninjas.com
• Back to the Future. SEO, Email Marketing & Personalized SERPs, stateofsearch.com
• Google AdWords Product Targets – Pro Tip, netmeg.com
• Should Every Page Be A Landing Page?, koozai.com
• You Asked, I Answered – Q&A from "You Probably Think This Citation Source Is About You, Don’t You?", SEOmoz

Social Media

• Seeing Content Through New Media Eyes, BruceClay.com

Video, Music & Image Search

• comScore Releases October 2012 U.S. Online Video Rankings, comScore
• Siri vs. Google: The search company’s voice recognition program gets closer to fulfilling Apple’s broken promise., slate.com

Web Analytics

• Google Removes +1 Metrics From Webmaster Tools, Search Engine Roundtable