SearchCap: The Day In Search, November 15, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays

    While this will be a true multi-channel holiday, the overwhelming number of actual purchases (north of 90 percent) will still be made in stores. Yet those purchases will be highly influenced by PC, tablet and smartphone usage. More than 80 – 90 percent of online consumers do research before buying offline. This has been documented [...]

  • 6 Holiday Trend Shifts That Heavily Impact SEM

    Anyone involved with online retail should be well aware of just how critical holiday revenues are, not only to a strong fourth quarter, but to our success for the entire year. An RKG analysis of 2011 paid-search results shows that, on average, retailers generated 18% of their annual revenues over the 30 day period starting [...]

  • Search Engine Land’s SMX West Conference Registration Open – Best Rates Available Now!

    Search marketing is more challenging than ever. Algorithm changes keep coming. The influence of social signals is increasing. New paid ad platforms and options continue to rollout. What requires your attention and action, and what’s just noise? Get the insight and tactics you need to boost rankings, traffic and sales. Attend Search Marketing Expo – [...]

  • Overcoming The Catch 22 Of Investing In Search Without Proof Of Success

    Some readers may be surprised to discover that despite the opportunity organic search offers — a recent Shareholic study showed organic search drives nearly half of all traffic, 5 times more than social networks combined — many executive budget holders are still reluctant to make an initial substantial investment in SEO. Other, battle-scarred veterans will [...]

  • Proven Paid, Earned and Owned Social Media Tactics – December 5-6 in Las Vegas

    Attend SMX Social Media Marketing for two days featuring tactic-packed sessions on paid, earned and owned social media. Agenda posted, including dynamic keynotes from Del Harvey, Twitter’s head of trust and safety, and Vic Gundotra, head of Google+. December 5-6 in Las Vegas. All Access & Workshop passes available. Learn more at

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

SEM Industry


Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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