SearchCap: The Day In Search, November 18, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- NAR Changes Its Mind: Google Is Not A Scraper Site
Backtracking on a controversial decision earlier this year, the National Association of REALTORS® (NAR) has adopted a new policy that allows real estate professionals to have their sites — including home listings that belong to others — indexed by search engines.
The controversy reached a peak this year when the NAR agreed with a local decision [...]
- Google Showing Breadcrumb Navigation In Search Results
Confirming our previous reports, Google has announced and explained why and when it’s showing breadcrumb navigation in its search results.
Google says it may show these site heirarchies “for a small percentage of search results” when it improves the search snippet with more context about the link being pointed to. What’s pretty cool is that each [...]
- comScore: Google Breaks 65% Market Share But Did Bing Grow Share?
comScore released their October 2009 search share numbers and Google has broke 65% search market share, holding 65.4% share in October, up 0.5% from the previous month. comScore also claims that Microsoft Bing also gained 0.5% share, reaching 9.9%, while Yahoo dropped 0.8% to 18.0% from the previous month.
Nielsen also release their October 2009 [...]
- Ask Making A Bigger Bet On “Social Search” Or Q&A
If you’re the number four search engine in a market that is looking like it’s going to be about two (maybe three) players in the long run, what do you do? If you’re Barry Diller and running the parent company of Ask, the search engine in question, you’re potentially looking at selling, with Microsoft as [...]
- 10 Years Ago: The First Search Marketing Conference, A Retrospective
Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade.
In 1999, search marketing itself was about five years old. People had been doing search engine optimization to [...]
- Flying Solo: The One-Person In-House SEO Team
As in an-house SEO specialist, you may well find yourself solely responsible for your company’s search engine marketing. It is not uncommon for an organization to limit their human investment in SEO to a single individual, particularly for new web ventures or where existing search marketing efforts are just being brought in-house. The challenge facing [...]
- Yahoo Discontinues “Go”, A GPhone Finally Cometh?
Yahoo has decided to discontinue its “Go” mobile app. Go was originally part of a larger “three screen” strategy that included TV and mobile delivery of Yahoo content. The Go app was intended as a way to have a richer, self-contained experience on mobile devices. But that strategy has given way to a “Yahoo for [...]
- B2B Blogging: Short-Term Brains Or Long-Term Gains?
Lately, when we talk to prospective B2B clients, I see increasingly divergent views on B2B blogging. On the one hand, there are those who lust after success stories involving other social media (e.g., Twitter) used to drive high amounts of immediate, short-term traffic to a business blog. Many times, these people are so eager to [...]
- Achieving Paid Search Balance: 3 Reasons To Invest In Non-Branded Terms
Managing your health requires achieving a balance between diet and exercise. In the same way, a healthy paid search campaign requires achieving a balance between branded and non-branded spending. Working together, the two create an optimal mix that will help you achieve the best results possible.
Why balance matters
Given branded terms’ reputation for delivering ROI, [...]
- Behavioral Targeting: Creating A Unique Experience For Each Visitor
Behavioral targeting (BT) has been the buzzword of the year for the last two years in the web analytics field. But is BT really all that important and valuable to the companies making use of it? The answer is usually yes. And does it take a team of PhDs to implement BT for a website? [...]
Search News From Around The Web:
Applications & Portal Features
- Google Holding Chrome OS Event Thursday. Complete Overview And Launch Plans To Be Revealed., TechCrunch
- The New Yahoo! Contacts, ymailblog.com
- Answers How-To: Advanced Search, Yahoo Answers Blog
- Yahoo! Messenger 10 is Out of Beta, ymailblog.com
- New in Labs: Green robot icon, Official Gmail Blog
- Facebook v Ceop, BBC – dot.life
- Yahoo Among Profiters From Senate Investigated $1.4 Billion ‘Web Scam’, Search Engine Watch Blog
Paid Search & Contextual
- Google AdSense Ads Get Special "Featured Ads" With Stars, Search Engine Roundtable
- Google Poland: Scam Ads in Polish AdWords, Search Engine Roundtable
- More Screen Shots of Google’s New Beta AdSense Interface, Search Engine Roundtable
SEO & SEM
- 5 Simple Tips for Better SEO Value from Your Feeds, SEOmoz
- Finding the page not found is now even easier, Bing Developer Blog
- Google Base’s Search Page Retired, Google Merchant Blog
- INFOGRAPHIC: Value of SEO v. PPC, DIYSEO
- When Should I Build a New Website & Invest In SEO, Search Engine Guide
- Coming Soon: Your Professional Network within Microsoft Outlook, The LinkedIn Blog
- Facebook Integration For PS3 Lands Today, TechCrunch
Video, Music & Image Search
- A Look into Reverse Image Search Tools, Search Engine Journal
- An Integration With Feedburner, Google Analytics Blog
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