SearchCap: The Day In Search, November 18, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google’s Matt Cutts: Don’t Duplicate Your Meta Descriptions Google’s Matt Cutts, the head of search spam, released a video today providing an SEO tip on meta descriptions. Matt said, do not have duplicate meta descriptions on your site. Matt said it is better to have unique meta descriptions and even no meta descriptions at all, then to show duplicate meta descriptions across pages. […]
  • After Two Years Of Broken Promises, Does Google Need To Explain More to Maintain Trust In Search? For two years running, Google’s broken major promises about search. It began doing paid inclusion in 2012, which it once called “evil.” This year, it’s experimenting with banner ads it said would never be allowed. Both represent major philosophical shifts for the company about search, but shifts it has largely avoided explaining. Does that erode […]
  • Google & Microsoft Agree To Block Child Sexual Abuse Material From Search Results The Mail Online reports Google and Microsoft Bing have adjusted their search results to block child pornography and other child sexual abuse content from being accessible through their search engines. The news is being widely covered, some claiming that over a 100,000 unique searches and keywords have been blocked from showing up in the search […]
  • How & When You Can Turn SEM From A Checkbox To A Core Business Component Search Engine Marketing (SEM) is no longer a “nice to have” for businesses, but rather a “must have.” This wasn’t the case 10 years ago, when SEM got dumped into the “test budget” if there was any money left over after TV, radio, print, out-of-home, display, email, SEO, PR and sponsorships. It turns out, however, […]
  • In Quality Raters’ Handbook, Google Adds Higher Standards For “Your Money Or Your Life” Websites Google’s continuing push toward identifying expertise and authority on the web takes another step in the form of a new type of website/landing page classification: “Your Money or Your Life.” It’s explained in detail in a new version of Google’s “Search Quality Ratings Guidelines” — the document that’s used by the company’s cadre of human […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

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SEM / Paid Search

Search Marketing

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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