SearchCap: The Day In Search, November 19, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Maps Goes Wikimapia, Lets The People Move The Map Points
  Registered Google users are now permitted to adjust the place markers for businesses on Google Maps and soon will have the ability to more broadly edit local business information. Changes will initially go through a human editorial process to ensure the accuracy and propriety of information as the new capabilities…
• PPCall Provider Ingenio Bought By AT&T
  AT&T has announced that it acquired pay-per-call (PPCall) vendor and ad network Ingenio for an undisclosed amount. The press release suggests that the company was acquired primarily as a technology platform and perhaps secondarily for its distribution network. That network includes AOL, Microsoft (mobile), Jingle Networks (1-800-Free411), Medio Systems and…
• AOL Offers Video Ticker Ads
  AOL is introducing a new video advertising format: ticker ads. It’s the latest video site to move away from pre-roll, which the Online Publishers Association suggests is a good model but otherwise is roundly rejected by users as delivering a bad experience….
• How To Maximize Your Exposure In Google
  It’s been a while since I’ve looked at Google’s page titled How to submit your content to Google. On first glance, it would be easy to assume this page represents all your options for submission and link seeking. The page includes the sections:…
• Black Friday, Inventory Data And Local Shopping
  This Thursday is the US Thanksgiving holiday, so Friday marks the official start of the holiday shopping season for a large percentage of US consumers. Infamously known as "Black Friday" (for profit potential), many "big box" retailers will open at midnight or in the early morning hours to longs…
• Forget Black Friday! Are You Ready For Holiday Season’s Cyber Mondays?
  "Black Friday," the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is…

Search News From Around The Web:

Applications & Portal Features

• 5 little-known Gmail features you may not yet know about, Official Gmail Blog
• Google Docs Deep Dive, Google Enterprise Blog
• Link to Specific Content in Gmail, Google Blogoscoped
• Firefox Exploit can Hack Gmail, PC World
• Five Gigabytes of Gmail Storage Now Available, Search Engine Roundtable
• PayPal offers secure way to shop non-PayPal sites, Reuters
• Windows Live For Your Domain, TechCrunch

Business Issues

• Henry Blodget: Microsoft: Hallucinating…Or About to Buy Yahoo?, Huffington Post
• Yahoo shares up on Blodget takeover musings, Reuters
• Google Under Investigation For Tax Evasion In China, TechCrunch
• 17 More Newspapers Join Yahoo Group, Associated Press
• Ask.com gets new digital advertising agency, Andrew R H Girdwood
• Blogspot Blogger May Remain Anonymous, Court Decides, Google Blogoscoped
• Google and Yahoo Sued for Hosting Content That Allegedly Infringes Trademarks–(ISC)2 v. Degraphenreed, Eric Goldman
• Yahoo ultimatum over Europe performance, Financial Times

Conferences

• Five Things I Learned at BlogWorld, Part II, Yahoo Publisher Network Blog
• SMX London Day 1 Insights, BruceClay.com
• SMX London 2007, Cornwall SEO
• Jane’s Take on SMX London, SEOmoz
• SEO for Multimedia - Notes from SMX London 2007, Site Visibility
• Understanding Searcher Needs and Intent – Notes from SMX London 2007, Site Visibility
• Jobs In Search Interviews With Chris Sherman and Danny Sullivan At SMX London, Jobs In Search Podcast
• London SMX Experience, David Naylor

Link Building

• Google Goes after the Everyday Blogger, IZEA Blogs
• PageRank and Paid Links, Google Operating System
• PayPerPost Bloggers Get Slammed By Google, TechCrunch

Local, Maps & Mobile

• Local.com Begins Patent Credibility Strategy, Screenwerk
• Don’t expect Google to take on AT&T, News.com
• AT&T May Join Google’s Open Phone Coalition, DSL Reports
• Google Maps: Edit at your own risk – Google acknowledges bug, Mike Blumenthal
• Teaching a thing or two, Google LatLong
• Oodle 2.0: More intelligent classifieds shopping, Webware
• Poynt Gives New Local Search Option for Windows Live Messenger Users, Search Engine Watch Blog
• Rumoursville: Google sniffing round Skype, The Guardian

Paid Search & Contextual

• Complimentary campaign optimizations — at your request, Inside AdWords
• Google Refuses to Accept Cheney Impeachment Ad, Adrants
• Lyris Rounds Out HQ Dashboard With PPC Management Tool, MediaPost

Searching

• Nothin’ But Nets, Yahoo Search Blog
• Beware Dr. Google, San Francisco Chronicle
• Search Startup Seeks to Be ‘Google for IT’, eWeek
• We’ve made it easier to view Questions Needing Answers on Topic Pages, Askville Blog
• Look what Mahalo made for me!, Momspeaks

SEM Industry

• SEOmoz’s Venture Capital Deal Closes Financials for Jan-Nov 2007, SEOmoz
• Congratulations to Epiar, Top Draw & A Roundup of the Last Week, SEOmoz
• Search Marketing Staffing Crisis, Search Engine Watch
• An Interview with Matt McGee, Karl Ribas

SEO & SEM

• PageRank Evolution and SERP Rankings Analyzed – Evaluating a Statistical Study, Fantomaster
• Q & A Open Thread, SEO Book
• Might Google Notebooks Influence Web Rankings?, SEO By The Sea
• How to Market Your Articles Without Using Article Distribution Sites, Search Engine Journal

Social Media

• LinkedIn and The Future of Business Networking, Read/Write Web
• Social Media Marketing is Not SEO, ViperChill
• Bloglines Eric Engleman Discusses the Blogosphere with Eric Enge, Stone Temple
• Facebook Faces U.K. Probe, The Unofficial Facebook Blog
• Facebook Offers $85 Million To Acquire Chinese Social Networking Site Zhanzuo.com, TechCrunch

Video, Music & Image Search

• YouTube’s HD Plans: Cancelled!, Silicon Alley Insider
• Flickr to map the world’s latest photo hotspots, Reuters
• Inside AdSense: Video units coming to the UK, Ireland and Canada, Inside AdSense

Other Items

• My World, According to Google, Red Herring
• Google-funded 23andMe starts, offers $999 DNA test| Health| Reuters, Reuters
• Google executives wait at the judge’s [contest] table, Mercury News
• Shopping.com – There Are Always Two Sides to a Story, ComparisonEngines.com
• And Now Google Is Making Its Own 10-Gigabit Switches, GigaOM
• Podcast: Is That A Google Android Phone In Your Pocket? Nah, Just The SDK! Plus FeedBurner Stats, Search Blogs Categorized , Daily SearchCast
• Podcast: Live Search Gets Webmaster Tools; Google Maps Lets People Do Edits; Google Most Allowed By Robots.txt , Daily SearchCast

Last 20 Hot Items From Sphinn, Our Social News Sharing Site:

• 10 Warning Signs That You Might Be A Social Media Addict
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• Social Media Marketing is Not SEO
• The Worst Email Marketing Mistakes Ever
• I just destroyed the entire SEO industry (Hilarious)
• Q & A Open Thread @ SEOBook
• When Stealing from Bloggers Is OK - A Technorati Moment
• WARNING! Spammers Farming Digg For Email Addresses, Remove Yours Now
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• Social Media and the monetization of sheep
• Google Universal Search Confuses SEO Inc with SEOmoz!
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• My SEO Theory of Everything
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• A Guide to backup Your WordPress Blog
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