SearchCap: The Day In Search, November 2, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Yahoo Product Runway: Livestand And IntoNow

  Yahoo held its second now annual “Product Runway” event, mc’d by product chief Blake Irving. Irving was assisted by some younger executives from companies that Yahoo had acquired in the recent past. There were four announcements, lead by the formal unveiling of Livestand, Yahoo’s long-promised tablet news reader application. It competes with Flipboard, CNN’s Zite, […]
• Keyword “Not Provided” By Google Spikes, Now 7-14% In Cases

  Google’s new encrypted search for logged in users now appears to be blocking a much higher percentage of search terms than when it initially rolled out two weeks ago. In some cases, it might even be higher than the 10% or less figure that the company initially predicted might be impacted. Blocking Search Queries Two weeks […]

• Bing Marries Native App, HTML5 In Upgraded Mobile Version

  Microsoft has updated its iPhone and Android apps to make them more consistent with the features and user experience in the HTML5 version of Bing. The HTML5 mobile web version of Bing had actually “gotten ahead” of the native apps that Microsoft had developed. The upgraded Bing app is an interesting hybrid approach as Microsoft […]

• Rethinking The Marketing Technology Gap To Improve Performance

  Last week, I heard Seth Godin speak to a group of agency executives about the future of marketing technology. Of course, if you follow Seth’s blog, you know that he almost never talks about technology per se. But he does talk a lot about customer behavior, organizational behavior and how technology is disrupting the old […]

• Redefining B2B Search Engine Marketing KPIs In Wake Of Google Encrypted Search

  The news that Internet marketers will no longer be able to receive certain keyword-specific search referral data from logged-in Google.com users should be a concern to B2B marketers. With such an emphasis on lead evaluation and the importance of ROI in their marketing programs, every bit of data helps. Take a look at the top […]

• Infographic: Digital Marketer Views On SEO, PPC & Social Media

  What has the biggest impact on lead generation? A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social media is a waste of time, more than half have closed leads from social media channels. These stats, along with […]

• Google’s Definitive Cloaking Video

  Matt Cutts, head of Google’s Webspam team, posted a long video that he named the “definitive cloaking video.” Here is the video, I will post the main points below: Cloaking is showing different content to users than GoogleBot Cloaking Violation of Quality Guidelines Cloaking is High Risk It Is Often Used For Deceptive Reasons No […]

• Google Raises Local Search Stakes With New Places SERP

  Yesterday Google formally announced some changes in the presentation of local results on Google.com SERPs. The right rail has been turned into a rich display of Places information, including links to interior business photography in some cases. It brings a great deal more of the Place Page into the SERP and will become a new […]

• SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says

  SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. The numbers come from […]

Search News From Around The Web:

Applications & Portal Features

• Introducing the Gmail app for iPhone, iPad and iPod touch, Official Google Mobile Blog
• New comparative study to re-examine the quality and accuracy of Wikipedia, infodocket.com
• Reader redesign: Terrible decision, or worst decision? – >*, brianshih.com

Business Issues

• AOL Beats Estimates, Posts Another Sales Ad Increase. But About Those Domestic Numbers…, AllThingsD
• Yahoo Partially Defeats Lawsuit Over Wrongful Account Termination–Buza v. Yahoo, Eric Goldman
• Yahoo Pitching Plan to Private Equity, Wall Street Journal

Local, Maps & Mobile

• Mobilizing Mobile: Google chooses Mobile as launching pad for mobile-website initiative, al.com
• New Directory: Library Census Maps 1,000 Federal Libraries, infodocket.com

Searching

• Cool Award Winning Apps! Winners of National Library of Medicine Software Development Challenge Announced, infodocket.com
• Highlighting journalists on Google News, Inside Search
• Rosenzweig Center for History and New Media Launches OccupyArchive.org, infodocket.com

SEO & SEM

• Coming Soon to the Microsoft Advertising adCenter API, adCenter Blog
• 120 days until deprecation deadline, AdWords API Blog
• A New Way of Looking at Ranking Factors, SEOmoz
• ABC’s of SEO: K is for Keyword Research, Site Visibility
• Google Webmaster Hangouts On Wednesday & Thursday, Search Engine Roundtable
• Holiday SEO: 3 Tips to Gear Up for the Season of Giving, Search Engine People
• How SEO Theory Works, SEO Theory
• Opinion: Is SERP Bounce a Ranking Signal or a Quality Factor for SEO?, Search Engine Journal
• SEO Kung-Fu or SEO F-U?, Search Engine Guide
• Tables vs. DIV/CSS Layout: SEO Point of View, Search Engine People
• Whaddya’know Wednesdays: Testing Ad Copy For PPC Success, PPC Hero

Social Media

• Twitter Tests “Top News” And “Top People” At Top Of Search Results, TechCrunch
• UGC: Social Context & Market Context, managinggreatness.com

Web Analytics

• Email scheduler, PDF export, and a transition to the new Google Analytics interface., Google Analytics Blog
• Advanced Google Analytics – Tips and Tricks, SEOmoz

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Google Now Indexes Facebook Comments on Websites – Is Google now crawling and indexing Facebook comments on websites just like any other text? It looks like this might be the case.
• We Screwed Up! How We Still Managed 25% Success – This blog post shows exactly how taking ownership of a mistake can still produce results.
• Advanced Google Analytics – Tips and Tricks – SEOgadget's Fabian Alvares shares some great advanced segments, multiple goal conversion tracking and the secret sauce behind cross domain tracking.