SearchCap: The Day In Search, November 2, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Advertising To Increase Transparency With “Quality Impact”

    How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? Bing Ads is introducing a new feature called “Quality Impact” that will tell advertisers how many new impressions they could gain by improving their Quality Score on each keyword. The feature looks [...]

  • Google Starts Shutting Down Its City Pages, Shifts To Google+ Local

    Google is in the process of shutting down its collection of city pages — a change that follows the shift from Google Places to Google+ Local, and a change that may be reflective of a larger shift in direction for Google’s local efforts. Mike Blumenthal noticed yesterday that the Portland city page had gone missing. [...]

  • The Top SEO Platforms: Forrester Wave Report

    Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search marketing. I wrote about the first one yesterday in Forrester Rates The Top Large Search Marketing Agencies, which offered an assessment of large, full service (meaning agencies that offer both organic SEO and PPC) and [...]

  • How To Use Macros You Find Online In 6 Easy Steps

    Have you ever done a search to find out how to do something in Excel, just to find the search results littered with macro options? I used to avoid those results like the plague because I found macros (at least those beyond what I could create with the Macros Recorder) really intimidating. And I’m writing [...]

  • How To Make Your Online Checkout More User Friendly

    Have you ever gone shopping for a couple items, only to find the checkout lines too long or slow, so you drop your items and leave the store? I have, and I’m sure I’m not the only one. It may not happen all that frequently at a brick and mortar, but it does online. A [...]

  • 94 Percent Of Teachers Say Students Equate “Research” With Using Google

    It’s almost unanimous: 94 percent of U.S. teachers say their students equate “research” with using Google or other search engines — more so than Wikipedia and other online encyclopedias. But teachers are less sure that their students are effective searchers, and they’re more skeptical than most adults about the accuracy and trustworthiness of information that’s [...]

  • Forrester Rates The Top Large Search Marketing Agencies

    Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search marketing. The first, The Forrester Wave: Search Marketing Agencies, Q4 2012 rates seven of the largest full-service search marketing agencies. While the ranking results are interesting in themselves, some of the other insights offered in [...]

  • Google Posts New Images Of Hurricane Sandy Superstorm Devastation

    Both Google Maps Mania and the Google Earth Blog are reporting that Google has started to post-Sandysatellite imagery showing the destruction in New Jersey, Delaware, and Maryland. Specifically, via the Google Crisis Map, you can select these areas for post-Sandy Imagery: Beach Haven to Cape May, NJ Spring Lake to Harvey Cedars, NJ Little Assawoman [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Link Building

Local, Maps & Mobile

Other Items

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Web Analytics

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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