Nov 20, 2007 at 4:00pm ET by Barry Schwartz
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
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Are Your Customers Looking For A Problem?
The main problem with marketing is it’s too much marketing and not enough problem—your customer’s problem. Too often, we focus on our product instead of what our customer needs. Instead of trumpeting how great our products are, the Internet rewards companies that let their customers come to them. And just…
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The Social Media Manual: Read Before You Play
I get so many questions from people about Digg, Propeller, Reddit, Stumbleupon and other social news sites every day, that I decided to write this little “manual” as something to read before you jump in head first into any social site, and to keep by your side as you…
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Search Illustrated: Video Optimization
Compelling video content can potentially open the door to site traffic, targeted visitors, and increased brand awareness. But, are the videos on your site easy for search engines and prospective customers to find? Today’s infographic demonstrates some quick and easy steps for optimizing videos:…
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Corporate Logos From Space: KFC Edition
The Google Earth Blog has a humorous discussion of the “world’s largest KFC logo” in the Nevada desert. KFC stands for Kentucky Fried Chicken, the US-based fast-food chain. This stunt is about being visible in satellite mapping applications (such as Google Earth) and takes the rooftop logo craze to new…
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Open Letter To Senators Hatch & Kohl About Google-DoubleClick
Today, US senators Herb Kohl and Orrin Hatch published a letter (PDF) urging the US Federal Trade Commission to carefully consider the proposed Google-DoubleClick deal. Sure, who doesn’t agree with a careful review? But sadly, the letter gets a lot of things wrong, which is alarming coming out of the…
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Flickr Adds Places, Redesigns Map Explorer
Flickr, which previously offered users the ability to search for photos by location or see photos clustered and arrayed on a map, is going further down this path. The company is revamping Flickr’s map explorer and introducing a new service called “Places.” Places are pages dedicated to, well, specific places…
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Shopping Engine Retrevo Redesigns, Offers Electronics “Recommendations” To Users
Just in time for Black Friday, Cyber Monday, etc., consumer electronics shopping engine Retrevo has redesigned and now says it’s using artificial intelligence, along the lines of dating sites like eHarmony, to find the perfect “match” between consumers and their would-be electronics purchases. The site seeks to simplify electronics shopping…
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Top Senators Warn FTC To Review DoubleClick Google Deal Carefully
Senators Urge FTC To Review Google-DoubleClick Deal Closely from SmartMoney reports Senators Herb Kohl (D-Wis.) and Orrin Hatch (R-Utah) have urged the Federal Trade Commission to closely review the details and implications of Google’s proposed acquisition of DoubleClick. In a letter written by the Senators to the FTC, they wrote:…
Search News From Around The Web:
Applications & Portal Features
Business Issues
Conferences
Local, Maps & Mobile
Link Building
Paid Search & Contextual
- Why Paid Search Ad Creatives are Overrated, SEM Geek
- 9 Tips For Effective Political Paid Search Advertising, Rimm Kaufman
- Are Analysts Wrong About Online Ad Growth?, ClickZ
- Find your inner Google! (Search marketing ads we would like to see 1), Pandia
- How to run Google AdWords ads and ensure zero conversions, Jennifer Slegg
- Open sesame: Alibaba enters net advertising, Shanghai Daily
- Search Marketers Love – Hate Relationship with Microsoft adCenter, Search Engine Roundtable
- Stop Complaining, Start Educating!, PPC Hero
- The Dark Side of SEO (Search marketing ads we would like to see 2), Pandia
Searching
SEM Industry
SEO & SEM
- "Google Boxes" Promote Rankings, But is it Worth It?, Search Engine Roundtable
- 404 Pages – Funny, Geeky, Disturbing, www.squareoak.com
- Find Great Keywords With SEO Digger, Performancing.com
- Google Country Specific Results No Longer Showing Supplemental Pages?, Search Engine Roundtable
- How Negative Reviews Help Your Online Reputation, Marketing Pilgrim
- SearchEngineWatch: On Page vs. Off Page SEO, Search Engine Watch
- SEO Analysis of the 5 Dragons Den Entrepreneurs, BlogStorm
- The Dark Side of Wikipedia, SEOmoz
- When Will Wikipedia Rank for Everything?, SEO Book
Social Media
- BlogRush, MyBlogLog, BumpZee, Sphinn & Scratchback – Widget Showdown, ShoeMoney
- What Would Social Media Be If We Didn’t Talk To Each Other?, Search Engine Guide
- 10 Reasons Why Social Media Marketing Sucks, Collective Thoughts
- How Do You Value Social Media?, Search Engine Guide
- Keyword Research for Social Media Marketing, Online Marketing Blog
- Social Media: It’s No Longer Every Man for Himself, Techipedia
- The RWW Guide to the World’s Most Popular Twitter Clients, Read/Write Web
Video, Music & Image Search
Other Items
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