SearchCap: The Day In Search, November 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • No, That Wasn’t A Panda Update — But One Is Coming

    We’ve been hearing reports from within the SEO community that a significant Google update happened starting this past Friday throughout the weekend. Google tells us there was no Panda update over the weekend but is not confirming or denying if there was another type of update over the weekend. Google did however tell us they [...]

  • AdWords Adds Reporting On Trigger Keywords, Amid Other Interface Changes

    Ever wondered exactly what keywords in a searcher’s query resulted in your ad being triggered? Google has added a feature in AdWords to give advertisers that information, allowing them to adjust their keywords and bids accordingly. Meanwhile, the company has made other interface changes — including account diagnostics and new impression share reporting. The new [...]

  • Forrester Report: The Best PPC Bid Management Providers

    Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large Search Marketing Agencies, offered an assessment of large, full service (meaning agencies that offer both organic SEO and PPC) and agencies who serve large clients of $1 [...]

  • Keywords & Search In 2013: Interview With Andrew Goodman & Matt Van Wagner

    Recently I had a chance to sit down with two veterans of the search industry, Andrew Goodman of Page Zero Media and fellow Search Engine Land contributor, Matt Van Wagner of Find Me Faster, after their session “From Keywords to Buy Words” at SES Chicago. The conversation started with keywords, but took on a life of [...]

  • 60 Minutes To Global Search Greatness Through Keyword Analysis

    What if you could only spend one hour each week identifying some of your biggest opportunities and problems? What would you spend the time doing? That was a question – well, more of a “challenge” given to me by a few attendees of a recent Advanced Keyword Modeling presentation. While the many possible analysis were [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local Search & Maps

Link Building

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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