SearchCap: The Day In Search, November 20, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action In a new video answer today from Google’s head of search spam, Matt Cutts, he says that you can use the disavow tool even if you do not have a manual action. In which cases can you use this tool even without a manual action? (1) You tried to remove links but the webmaster linking […]
  • Google’s Yellow “Ad” Icons Test Appears To Be Expanding It appears Google has been rapidly expanding their new yellow ad label found on their search ads over the past week. Google began testing these yellow ad labels on mobile search and then expanded the test to the UK and beyond. Now, it seems as if we are receiving two to three emails per day […]
  • Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air! What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. Click here to take the survey! Completing the survey takes […]
  • Bing Ads Introduces Refined Broad Match Keyword Targeting In an effort to help advertisers attract more click volume from the Yahoo Bing Network, Bing Ads has rolled out Broad Match keyword targeting. The company says that with refinements and ongoing updates the “Bing Ads platform is able to deliver Broad Match conversion metrics that are 85% of the percentage of Exact Match”. The […]
  • Bing Officially Shuts Down Bing Shopping In August, Microsoft announced they will close Bing shopping. Bing replaced it with Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Today, if you try to go to the Bing Shopping destination, i.e., — you are redirected to Bing’s home page. Bing is using a […]
  • Google Scholar Library: Add Scholar Search Results To Your Library Google announced a new feature within Google Scholar named “My Library.” This new section lets you save articles right from the search page, organize them by topic, and search full-text within your library to find what you are looking for. To enable this feature, you need to click on the “My Library” link on the […]
  • Designing Analytics Dashboards From Google Webmaster Tools Keyword Data Ever since Google made the move to encrypt all searches, marketers have been searching for alternative ways to glean keyword referral data — and many have turned to Google Webmaster Tools (WMT) data as a replacement source. To be clear, the data from Google Webmaster Tools is limited. You can only see your top 2000 […]
  • B2B Website Pitfalls: What Is It That You Do Again? Have you ever visited a B2B website and come away unsure of what the company actually does? If so, you are in good company. Many B2B websites are verbose, yet vague and confusing. In many B2B organizations, websites are given low priority, especially in light of long, complex close-cycles that hinge on offline business relationships. […]
  • Should Subject Experience Optimization Be The New Definition Of SEO? I recently put forward the concept that we should rename SEO to “Subject Experience Optimization,” and I want to explain why I think all marketers should be on board with this. Google has made a lot of updates to their webmaster guidelines recently, and the common thread in most of these updates is to say […]

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Search News From Around The Web:


Local & Maps

Link Building


SEM / Paid Search

Search Marketing

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Adam Garnsey

    Hi Barry, the bottom half of this is the same as the 19th. Can this be updated?

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