SearchCap: The Day In Search, November 20, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action
  In a new video answer today from Google’s head of search spam, Matt Cutts, he says that you can use the disavow tool even if you do not have a manual action. In which cases can you use this tool even without a manual action? (1) You tried to remove links but the webmaster linking […]
• Google’s Yellow “Ad” Icons Test Appears To Be Expanding
  It appears Google has been rapidly expanding their new yellow ad label found on their search ads over the past week. Google began testing these yellow ad labels on mobile search and then expanded the test to the UK and beyond. Now, it seems as if we are receiving two to three emails per day […]
• Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air!
  What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. Click here to take the survey! Completing the survey takes […]
• Bing Ads Introduces Refined Broad Match Keyword Targeting
  In an effort to help advertisers attract more click volume from the Yahoo Bing Network, Bing Ads has rolled out Broad Match keyword targeting. The company says that with refinements and ongoing updates the “Bing Ads platform is able to deliver Broad Match conversion metrics that are 85% of the percentage of Exact Match”. The […]
• Bing Officially Shuts Down Bing Shopping
  In August, Microsoft announced they will close Bing shopping. Bing replaced it with Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Today, if you try to go to the Bing Shopping destination, i.e., bing.com/shopping — you are redirected to Bing’s home page. Bing is using a […]
• Google Scholar Library: Add Scholar Search Results To Your Library
  Google announced a new feature within Google Scholar named “My Library.” This new section lets you save articles right from the search page, organize them by topic, and search full-text within your library to find what you are looking for. To enable this feature, you need to click on the “My Library” link on the […]
• Designing Analytics Dashboards From Google Webmaster Tools Keyword Data
  Ever since Google made the move to encrypt all searches, marketers have been searching for alternative ways to glean keyword referral data — and many have turned to Google Webmaster Tools (WMT) data as a replacement source. To be clear, the data from Google Webmaster Tools is limited. You can only see your top 2000 […]
• B2B Website Pitfalls: What Is It That You Do Again?
  Have you ever visited a B2B website and come away unsure of what the company actually does? If so, you are in good company. Many B2B websites are verbose, yet vague and confusing. In many B2B organizations, websites are given low priority, especially in light of long, complex close-cycles that hinge on offline business relationships. […]
• Should Subject Experience Optimization Be The New Definition Of SEO?
  I recently put forward the concept that we should rename SEO to “Subject Experience Optimization,” and I want to explain why I think all marketers should be on board with this. Google has made a lot of updates to their webmaster guidelines recently, and the common thread in most of these updates is to say […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Ask.com Beats Google, Bing & Yahoo When Measuring Online Ad CTRs
• “Keep Calm While We Steal Your Data” – Microsoft Now Selling Scroogled Merchandise
• Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air!
• Yahoo Rolls Out New HD Image Ads
• Google AdSense Testing New Home Page Design
• Four Ways to Segment Email Subscribers for the Holidays
• How To Design Analytics Dashboards From Google Webmaster Tools Data
• What’s Going On Beneath All Those Social Media Interactions?

Search News From Around The Web:

Industry

• In final shareholder speech, Ballmer defends Bing and Xbox as key parts of Microsoft, Geekwire
• SEO copywriting advice from search guru Barry Schwartz, SEO Copywriting
• Speaker Pitches Being Accepted For SMX Israel 2014, Search Engine Roundtable

Local & Maps

• Mobile Search Is Often Local Search, BPWrap

Link Building

• A New Era in Link Building: Content Marketing, Renegade Search
• Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value, Moz

SEO

• Spike In Google DNS Error Webmaster Tools Alerts, Search Engine Roundtable

SEM / Paid Search

• AdWords Dynamic Remarketing, PPC Chat Streamcap
• Do You Know Where Your Ads Are Showing?, Clix Marketing PPC Blog
• How to Pull of Long-Tail Keyword Targeting and Make More Conversions, Certified Knowledge
• The Quick and Dirty Rundown of AdWords Estimated Total Conversions, Luna Metrics

Search Marketing

• Adding Digital Marketing Magic to a Creative Paper Cup Company, Bing Ads Blog
• ADJUSTING TO LIFE WITHOUT KEYWORD DATA: 5 fundamental facts about Google Analytics, RankAbove
• DIY SEO and PPC? Don’t do it!, koozai.com
• Insights on the fly: Introducing executive reporting from DoubleClick Search, DoubleClick Search
• SEO Awards: What Constitutes a Success?, State of Digital
• Silver Bell Curves and other Overlooked Holiday Metrics, The Yule Blog