SearchCap: The Day In Search, November 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Nokia’s HERE Maps For iOS A Disappointment

    Nokia has many fans around the world who believe that its mapping service is the best one out there. And in selected ways it might be. Nokia offered “offline” maps well before Google. The company is also the go-to mapping provider for third parties, such as Yahoo and Yandex. In addition, Nokia plays an increasingly [...]

  • Unstructured Data Brings Search Effectiveness To Display

    Music lovers are able to buy individual songs without buying the whole album. Investors are able to buy individual stocks without buying a mutual fund or ETF. Search marketers are able to bid on individual search terms without buying pre-packaged bundles of terms. Until recently, however, display marketers have been mostly confined to targeting audience [...]

  • Is Google Cracking Down On Tool Makers Using Its AdWords API? No More Than Usual, Says The Company

    In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the AdWords API revoked, with little public explanation, as was reported by Kahena Digital Marketing. But Google denies that this is a “crackdown” or widespread enforcement activity, saying it’s all in a day’s work [...]

  • Top Ways B2B Marketers Can Best Utilize Rich Snippets

    There has been a lot of discussion in the SEO world lately around structured data and rich snippets in the SERPs. If you are not familiar with structured data, it is basically a way to explain the content of your website to the search engines in a trusted (structured) format. You can think back to [...]

  • Report: FTC Likely To Abandon “Vertical Search” Antitrust Claims Against Google

    There are now enough indications to suggest that any antitrust settlement between the FTC and Google — and the FTC would much prefer to settle than test its case in court — won’t involve “vertical search.” An earlier Reuters report, probably resulting from an internal FTC leak, suggested that vertical search wasn’t the core of [...]

  • A Black Friday & Cyber Monday Shopper’s Guide To Comparison Shopping Search Engines

    The holiday shopping season is almost upon us. Black Friday comes at the end of the week, followed by the increasingly popular Cyber Monday. While there are plenty of deal sites, there also remain traditional shopping search engines that consumers may wish to use. Shopping search engines, or perhaps more properly, product and price comparison [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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