SearchCap: The Day In Search, November 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Integrates TripAdvisor Tools, Content Into Search Results Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now […]

on November 21, 2013 at 4:59 pm | Reading time: 5 minutes
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scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing Integrates TripAdvisor Tools, Content Into Search Results
    Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within the Bing search environment. Bing will now display TripAdvisor reviews and photos as well as TripAdvisor’s hotel price comparison tool in SERPs. TripAdvisor’s full […]
  • SMX West 2014 Registration Open – Best Rates Available Now, Save $300
    Search Marketing Expo – SMX West returns to Silicon Valley for its seventh year in March 2014! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run March 11-13; the expo hall will be open March 11-12; pre-conference workshops will be offered on March 10. Featuring […]
  • Google Seeking Feature Requests For Webmaster Tools
    Google’s head of search spam Matt Cutts posted on his personal blog a request for webmasters to provide feedback and feature requests for Google Webmaster Tools. Matt and the Google search quality team is looking for new ideas on what would make Google Webmaster Tools more useful to you. Matt talked about how far Webmaster Tools […]
  • Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?
    Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search results for queries related to these all-important retail days. Over the last two years, the big box retailers have […]
  • Testing, Testing, Testing: A Recap Of Google’s Latest Search Tests
    Google is known to run hundreds of experiments a year and often we pick up on some of those experiments and report back on them over here. Many of those experiments have to do with the user interface and how Google makes small tweaks to the layout, design, fonts and colors to see what type […]
  • How Google Plus Profiles & Pages Gain Search Authority
    At SMX East this past October, I gave a presentation titled, “Putting the SEO Power of Google+ to Work.” The centerpiece of that presentation was a first peek at a study I’d conducted that seemed to confirm my hypothesis that Google+ profiles and pages gain authority for ranking in Google Search (and elsewhere in Google, […]
  • Matt Cutts: Wrong About Responsive Web Design
    In the SEO world, many view Matt Cutts’ word as gospel, and indeed, he is usually spot on with his recommendations and advice. However, Cutts recently released a video in which he explains to viewers that responsive Web design is does not have a negative impact on SEO – and I couldn’t disagree more. Ever since Google […]
  • 17 SEO Best Practices That Could Double Your E-Commerce Sales
    When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate optimization can double your traffic and sales. When I show […]
  • Optimizing For Seasonality: 4 Critical Paid Search Strategies
    November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most profitable time of the year. In fact, in 2012, over $42 billion was spent online by consumers in these two months alone, a 14% increase over 2011. For other online advertisers, however, the […]

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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